University Daily Kansan Thursday, November 2. 1961
Page 4
Press Promotion Topic of School
Circulation promotion will be the theme of the eighth annual Newspaper Circulation Managers' School to be held here Nov. 11-12. All meetings will be held in the Kansas Union.
Representatives from six states, Kansas, Nebraska, Missouri, Colorado, Oklahoma, and Arkansas, are expected to attend. It will be sponsored by the William Allen White School of Journalism and Public Information, the Educational Committee for Circulation Managers, and the Institutes and Conferences division of University Extension, Lawrence, Kansas.
AFTER REGISTRATION in the Kansas Union, the first general session will convene with Dean Burton W. Marvin of the William Allen White School of Journalism presiding.
A talk on "Promoting in an Unpopular Atmosphere," will be given by Leon S. Reed, circulation director of the Arkansas Gazette, Little Rock, Ark. Mr. Reed is capable of talking on this subject as his paper carried on a successful subscription campaign after the Gazette had become unpopular by supporting integration in Little Rock schools.
After lunch, through the Jayhawk football buffet line, the managers will attend the Kansas-Kansas State football game.
THE DINNER MEETING, starting at 6 P.M., will be presided over by Helge Holm, circulation director of The Daily Oklahoman and Times. Oklahoma City, Okla. This evening session will be concerned mainly with youth readership. The talk will be given by E. T. McClanahan, promotion director of the Denver Post. The second day activities will be held Sunday, Nov. 12. They will start with a general session presided over by Jack Mehaffey, circulation manager of the Lawrence Journal-World. The talk will be given by Lester Green, circulation manager of the Reflector-Chronical, Abilene, Kan. His speech will be concerned with raising subscription rates without hurting circulation. Discussion will follow the speech.
'Spectrum' Ends In Scrap Pile
What finally happened to the Spectrum? Final action was taken recently when approximately 2,000 copies of the literary magazine's last issue were sold as waste to a Lawrence paper company, according to Mike Thomas, Kansas City, Mo., senior, treasurer of the All Student Council.
The ASC took the last breath from the Spectrum, because the ASC constitution holds it responsible for all University publications.
When Spectrum, the official literary-academic magazine of the University of Kansas, was first published in spring, 1959, it sold about 1,700 of 2,000 copies printed. In addition to the resultant $377.71 debt, Spectrum lost more money with its second and last edition in the fall of 1960. Although 2,500 had been printed, only 350 copies of the 50-cent magazine were sold. The KU business office brought Spectrum's unpaid bills to the attention of the ASC, which ordered Spectrum to stop all action.
After an investigation, the ASC passed a new publications bill in March, 1961, which contained no provision for Spectrum. The rewritten bill established a system of reserve funds where each publication under ASC puts up to a certain amount of its income into its own reserve fund.
Since the ASC had not budgeted for such an unanticipated expense, Spectrum's debt of approximately $1,200 was paid from the reserve fund of the Jayhawker.
Then, individually built up funds go into the general publications reserve fund so losses will not have to be paid from the ASC budget.
SUCH CIRCULATION promotion subjects as mail, carrier, and motor routes will be discussed by a panel consisting of Max Swearingen, circulation manager of The Southwest Times, Liberal, Kan.; Frank Piccoli, circulation manager of the Durango Herald, Durango, Colo., and Bill Neph, assistant to the secretary-manager of the International Circulation Managers' Association, Dallas, Texas.
The "Everybody talks" session will be held at 11 a.m. In this meeting all subjects taken up during the school will be up for discussion.
More than 90 high school women will attend KU Associated Women Students Leadership Day this Friday and Saturday.
AWS Leaders' Day
The purpose of the program is to acquaint leaders from surrounding high schools with life at KU. The program will include skits and entertainment provided by freshman hostesses, as well as talks and discussions by members of the faculty.
Members of the program's steering committee are: Janice Agin, Kansas City junior; Kay Consolver, Wichita sophomore; Hollis Walters, Prairie Village junior; Susan Cole, St. John sophomore; Jerrie Trantum, Kansas City sophomore; Sandra Smith, Coffeyville junior, and Joanne Prim, Overbrook sophomore.
It's smart to be pale. The "pale foot" is inside fashion's door this season. That means shoes in tones of soft beige, with Italian-inspired tapering lines.
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