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THE UNIVERSITY DAILY KANSAN
MONDAY, FEBRUARY 16, 2015
PAGE 12
QUOTE OF THE DAY
"It's an awareness campaign, overseen mostly by brands, intent on making us aware of a problem we already know about. They don't provide services. They don't accept donations."
FACT OF THE DAY
- Deadspin writer Diana Moskovitz
Deadspin writer Diana Moskovitz
TRIVIA OF THE DAY
Q. How much money did the tax-exempt NFl bring in in 2014?
A. $10 billion
Sports Business Daily
THE MORNING BREW
NFL's anti-domestic violence partner 'No More' markets a sham
domestic violence victim calls 911 dispatchers to report abuse. Instead of talking to the dispatcher normally, she must act as if she's ordering a pizza, with her attacker presumably in the same room.
In a somber 60-second Super Bowl ad, a domestic violence
The ad was sponsored by the NFL on part of "No More," a public awareness campaign against domestic violence and sexual assault, an issue that hit close to the league this year. It was part of commissioner Roger Goodell's efforts to reshape the way the organization deals with domestic violence
Goodell and the league were applauded for the ad, which was "donated" by the NFL to No More as part of the partnership between the two organizations. What few
Christian Hardy @HardyNFL
realized was this partnership is a ruse.
Boiled down. No More is an awareness group created by large, wealthy companies — Viacom. Allstate, Verizon and plenty of others — to improve the image of the companies which are involved. It was co-founded in 2009 by Jane Randel, who specializes in "corporate rebranding" and "reputation and crisis management," according to
her LinkedIn profile. She's now one of NFL's four crisis-management employees; she was hired when the league took on its domestic violence campaign.
No More doesn't do a whole lot outside of marketing. From what consumers can see, the only thing the organization does is put its teal-colored logo on items like shoes, headphones and hoodies and sell them on its website. There's even a No More wife-beater, which you can pick up for the low price of $26.
No one knows exactly where that money is going, even after Deadspin reporter Diana Moskovitz tried to dig into it. The only thing a company email said was that some portion of its sales is passed onto a steering committee of 22 nonprofits.
Fortunately for Goodell, not much attention has been directed toward the league's domestic violence campaign. Rather, the NFL news cycle burden its details u
NFL news cycle buried its details with
senseless topics such as Deflategate. So in the eyes of the public, the NFL did its job of promoting domestic violence awareness. But in reality, the only thing the league had to do was give up a minute of its own Super Bowl airtime to No More.
It also must be noted that domestic violence and sexual assault aren't acceptable, and awareness, in the right ways, is key. But, when the only thing awareness groups, like LIVESTRONG, do is place
their logos on overpriced T-shirts and iPhone cases and toss a few pennies to charity, they are not doing a lot of good. And that's the path No More has followed.
Now that the NFL has successfully -- for the most part -- buried its domestic violence crisis, it's shown how companies can resolve crises of their own without shelling out a penny to a non-profit. And we shouldn't be surprised. The $10 billion corporation that Goodell has built is not
about fixing an issue, but rather, making itself more marketable.
West edges East in All-Star Game
Edited by Yu Kyung Lee
BRIAN MAHONEY Associated Press
NEW YORK — Russell Westbrook scored 41 points, one shy of the NBA All-Star Game record, and the Western Conference defeated the East 163-158 on Sunday night.
The Oklahoma City speedster had a record 27 points by halftime and closed out the scoring with two free throws,
falling one point shy of Wilt Chamberlain's 42 points in the 1962 game.
James Harden added 29 points, eight rebounds and eight assists for the West, which built a 20-point lead in the first half and then pulled away after it was tied at 148 with a little more than 4 minutes remaining.
LeBron James finished with 30 points but couldn't lead the to victory in his favorite
NBA arena.
Harden's 3-pointer snapped the final tie with 4:02 to play and Chris Paul followed with consecutive baskets. Westbrook's 3-pointer put it away at 158-149 with 2:22 to go.
But right from the start, the players were sharing the stage.
Christina Aguilera appeared from behind a giant big apple, and belted out some New York-inspired numbers to start
the show, joined on stage by the Rockettes.
President Bill Clinton, who had a big night of his own at Madison Square Garden when he was nominated here during the 1992 Democratic National Convention, got a pair of loud ovations when he was shown during Queen Latifah's performance of the national anthem.
KATHY WILLENS/ASSOCIATED PRESS
Former President Bill Clinton watches the first half of the NBA All-Star basketball game Sunday in New York.
KATHY WILLENS/ASSOCIATED PRESS
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