PAGE 4 TUESDAY FEBRUARY 3, 2015 4 opinion TEXT FREE FOR ALL Text your FFA submissions to (785)289-8351 or at kansan.com Public Service Announcement: The steam whistle has gone haywire. Tread with caution. I have so much homework that I didn't end up doing last night. That's going to screw me over. FFA OF THE DAY I just barely squeezed onto a 41 bus. At Daisy Hill, all but seven riders vacated. Watch yourself, 43's. My fish hasn't eaten in 7 days. Something's wrong. Went to the casino yesterday and won big!! I think luck is on my side. All I want to do is sleep and wear my forever lazy without being judged. Is that too much to ask? I really like the new features to opinion! Especially #AskAnissa. It's interesting to see what students seek advice on. Never understand someone who eats ice cream during winter. Is being cold not a thing to you? Crunchy. Chicken. Cheddar. Wrap. All I gotta say! Everyone should come to the Jazzhaus tonight! It's Karaoke night and if you dress up in tonight's theme (flappers and gangsters) cover is only $1! Went out of town this weekend and turned off my heat. Came back and my apartment was 51 degrees. #literallyapopsicle My sister and fiancee are going on a cruise next week and I'm here crying myself to sleep about it. : { : { I'm literally standing on jayhawk blvd. Can someone tell me why my wifi isn't working? It's so cold, even the steam whistle doesn't work. Woke up late to work, but the Superbowl is a good excuse right? That Budweiser puppy commercial just gets better and better. sorry guys I'm going to hibernate now — see you at graduation. Leading a discussion tomorrow and I haven't even started the readings. It's only February and I'm already strugglein'. Walk up in class like please teach me something today. Snapchat mixes info and entertainment Anissa Fritz @anissafritzz Social media apps like Facebook, Twitter and Instagram have been trying to come up with new ways to update their users on events from around the world without being invasive to users. However, the app that best informs its users on memorable events across the globe, and does so successfully by separating current events from usual posts, is one you would least expect: Snapchat. Snapchat had previously implemented Snapchat stories, which include viewing your friends stories but also user-submitted stories all added into one for big events, like sporting events or cultural celebrations. This was a great way to get users out of their own bubble and experience others' cultures from their own doorstep. Snapchat users are able to see "behind the scene footage" recorded by users like ourselves, which adds to the feature's youthful and fun qualities. A few days ago, Snapchat released yet another revolutionary update with Discover, a quick and fun way to "explore Snaps from different editorial perspectives." There are interesting videos and articles by CNN, National Geographic, ESPN, Comedy Central, and more, all updated with new content each morning. My first reaction was that these stories were not only a little intrusive, but they were a waste of time. However, after playing around with it, I have come to find that not only are these particular snaps entertaining but they are also effective at keeping younger generations informed on current events. Seeing your friend's Chipotle burrito on their Snapchat story may be cool to some, but to see events happening in countries thousands of miles away is a very exhilarating technological experience. Snapchat chooses the best snaps from the events to compile in a couple hundred seconds, making it quick and funny. The Discover feature is also a great way to get important information out to younger audiences in a totally new and creative way. Our world is fast paced, and our generation likes information to be quick and interesting. Snapchat has found a way for younger users to experience other parts of the world and stay up to date with current information in a unique way. Anissa Fritz is a sophomore from Dallas studying journalism and sociology PHOTO ILLUSTRATION/KANSAN LikeAGirl commercial sends positive message Kanika Kshirsagar @sneakykaniky Super Bowl Sunday is treated like a religious holiday. The living room is a church, the chips and beer are our versions of bread and wine. Friends and family gather around to enjoy a classic game of football. But whether or not your favorite team made it to the championship,the commercials are a must-watch. The commercials during the Super Bowl are classic,and sometimes they are the most talked about during parts of the evening. Every year, companies dish out millions to have just a few seconds of viewers' attention. The reported rate for running a 30 second ad during the Super Bowl is $3.8 million, according to sbnation.com. With that amount of money, an ad needs to be creative Many of the commercials tugged at our heartstrings, getting us out of our game mode and in touch with our softer side. Dove and Toyota made sure viewers thought about their own father while they watched the sincere bond between child and dad unfold. While there was an emphasis on appreciation for our dads this year, I was satisfied to see there were also commercials directed to the female audience. The NFL has faced scrutiny when it comes to women-related issues, as seen with domestic abuse cases. So, I think it was especially appropriate for ads like No More domestic violence and #LikeAGirl to run and this year, a common theme was emotional appeal. In Always' #LikeAGirl commercial, adolescent boys and girls were asked to act out how a girl would run or fight — what followed were actions associated with overly-dramatic and uncoordinated body language. When prepubescent girls were asked the same questions, their depictions of the actions represented girls as strong, fierce and capable. The dissimilarity between the two age groups revealed the decline of self-esteem and confidence many females experience as they get older and become more influenced by negative societal stereotypes of women. Out of 1,800 Americans, 76 percent of girls ages 16 to 24 said they no longer saw the phrase "like a girl" as an insult after watching the video. Two out of three men who saw it said they would stop or think twice before using the phrase "like a girl" in a negative way, according to a study by Research Now from December. I'd like to applaud Always for their #LikeAGirl commercial. They couldn't have picked a better time to point out to sexist jerks that women should be equal to men. The commercial shows that women are not born into the world thinking they are weaker than their male coun- It's important to take away from this commercial that negative ideas of women will only continue if we decide to create a barrier. Men get blamed a lot for issues related to women's equality, but if we "IT'S IMPORTANT TO TAKE AWAY FROM THIS COMMERCIAL THAT NEGATIVE IDEAS OF WOMEN WILL ONLY CONTINUE IF WE DECIDE TO CREATE A BARRIER." terpartss, but being constantly told that idea can affect them as they hit puberty. The Super Bowl is a male-dominated event, so it was refreshing to see an advertisement focus on women's issues. Not only does it get women thinking about how they view themselves, but it effectively reaches the attention of male viewers as well. allow it to continue and do nothing, we aren't helping the problem either. Sometimes going along with the status quo is just as bad as deliberately doing or promoting the wrong idea. Kanika Kshirsagar is a junior from Overland Park studying chemical engineering. HOW TO SUBMIT A LETTER TO THE EDITOR Send letters to opinion@kansan.com. Write LETTER TO THE EDITOR in the email subject line. Length: 300 words The submission should include the author's name, grade and hometown. Find our full letter to the editor online on kansan.com/letters. **Brian Hillix**, editor-in-chief bhillix@kansan.com **Paige Lytle**, managing editor plyfile@kansan.com **Stephanie Bickel**, digital editor shickla@kansan.com CONTACT US Stephanie Bickel, digital editor sbicket@kansan.com CONTACT US Cecilia Cho, opinion editor ccho@kansan.com Cole Anneberg, art director canneberg@kansan.com Sharlene Xu, advertising director sxu@kansan.com JACOB HOOD/KANSAN Jordan Mentzer, print sales manager jmentzer@kansan.com Krisen Hays, digital media manager khays@kansan.com Jon Schillt, sales and marketing adviser ischlitt@kansan.com THE KANSAN EDITORIAL BOARD Members of the Kansas Editorial Board are Brian Hillix, Paige Lytle, Cecilia Cho, Stephan Bickel and Scharine Xu. +