University Daily Kansan
Thursday, April 13, 1972
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Kansan Photo by MARK SCHIRKOFSKY
William Bernbach Gets KU Award
Ad exec talks with junior Randy Becker and Mel Adams, associate professor of journalism.
Turmoil Made Vice-Mayor Run for City Government
By MARSHA SEARS
Kansan Staff Writer
Commissioner Nancy S. Hambleton, who was elected the first woman vice-mayor of San Francisco recently that she became interested in city government when the city and University were in turmold during 1970. She became commissioner last April.
"it scares you when you think
of what happens when people do
their business in government," she said, "and it
frightening when decisions are made."
"The public usually doesn't worry about details; it only gets the gist." In a case being too high, Each decision the commission makes is based on
"The commissioners try to deal with issues and not people. We try to keep Lawrence from being unty and dangerous.
"IF I LOST any friends by the way I voted on some issues, I hope the loss is only temporary."
Hambleton said that she would encourage women to go into government. She does not think women should be composed entirely of men.
Her husband is happy that she is on the commission, she said.
"I don't think being on the commission has helped my cooking any." Hambleton said. She said she thought that the movement helped her to secure a position on the commission.
"I THINK THAT women look at things differently than men. Women do to the quality of life. Men tend to look at a decision from a different perspective."
One prerequisite to becoming a commissioner is to have a sympathetic family, she said.
Medical Center Gets $68.075
She said she has become interested in many other programs as a result of her work
"I had Irun ten years ago," she said, "I would have had more difficulty being elected.
The National Cancer Institute has granted $80,075 to the University of Kansas Medical Center for treatment of malignant disease. The studies involve treating cancer with controlled drugs, alone or in conjunction with radiation and immunization therapy and surgery.
with the commission. The members of one of these programs are trying to solve some of the problems of the aging. Another group is conducting a study of arrest procedure.
She said it was unnecessary to treat such a person as a threat
"Society benefits if contact with law is fair," Hambleton told. "Certainly someone who is overrated has no threat to society."
treat such a person as a threat.
"I think government in general manipulates symptoms in a welfare state, but I don't believe in a welfare state. We want the poor to be given an opportunity themselves out of their situation."
Although Hampton spends 20 to 30 hours every week on commission work, she still belongs to the Lawrence Chamber of Commerce, a bridge organization, and Voters, the PI Betu Phi Alumni Association and Campus Guild.
SHE SAID she thought more vocational programs, not only in the usual areas of construction but also in hospitality and hotel management and service oriented occupations should be included to those seeking job training.
Use Kansan Classifieds
Ad Man Stresses Creativity, Warmth
By KENT PULLIAM
Kensan Staff Writer
Warm human persuasiveness rather than mathematical precision is needed in the design of a advertisement for Bernbach, chairman of the board of Doyle, Dane and Bernbach Advertising Agency, said Mr. Bernbach.
Bernbach spoke at the Basil T.
Church Memorial Lecture at 1:00
p.m. in the Kansas Union.
"The purpose of the ad is to sell," Bernbach said, "and if that doesn't permeate in your every idea, you're a phony and should
Bernbach cited four disciplines that are essential to successful advertising. The first was selling the product.
He stressed the importance of selling to the common person and not letting culture get in the way of genius.
"ideology and fashion are the curse of the world because they kill creativity," he said.
"There is almost nothing that is not capable of boring us," he said. He cited space flight as an example of something that was exciting when the first flight became less and less interesting.
He said giving one area priority could mean that another program would be cut.
The second discipline was the aesthetic discipline. Bernbach taught you what to say when you said that was important, that how you said it was important.
Knox said deciding which areas should have priority in the new budget would be difficult since available funds have not increased.
The 10 members are chosen to reflect the attitudes of the total staff, including the funds for 1972-73. Knox said. Three members are representatives of the system's administrator represent school principal's. Three represent teachers, and two represent district's classified personnel.
"Soundness alone will never be most criminal waste of money today is spent on boring advertising that never gets
The committee reviews about 14 per cent of the total budget dealing in such areas as the use of library services, and transportation.
"Truth is essential in advertising, but you must say things freshly, originally and imaginatively," he said.
The third discipline is the relationship between educators and creative individuals need a guide to help them along, he said. The management needs to channel the artists in the right direction to make the best possible use of them.
Bernbach also stressed the importance of a manager's having some artistic talent himself or he will not be accepted
New Committee Studies Budget Of City Schools
An advisory committee on priorities for the 1972-73 Lawrence school year has been formed to help prepare next year's budget, according to Carl Klinger, the Lawrence school superintendent.
Knox said this action helped the committee decide what areas could be given less money next year.
In a recent interview Knox said the committee's 10 members are presently reviewing this year's goals. The committee could have been cut this year.
by the artists, and the artists will not grow creatively under his guidance.
"The Achilles heel of advertising is the relationship between the ad men and the creative people," he said.
"The management needs to guide the creators, and if they respond, to get rid of them," he said. "If they do it well, we will be much more effective and get the job done well."
The last essential part of the advertising field is the social interaction, and the importance of the advertising campaign could have on the social growth of you.
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"As businessmen, we can play a role in whether western civilization will have another rebirth or stop breathing forever.
He commented on the direction that advertising in the '70s will move and he said he thought the target was not undergo too many changes.
At a luncheon just before the
lecture, Bernbach received the
Allen White Allen Award for
Journals Merit in the field of
advertising.
"The man with the talent will be successful, just as he has been since his childhood," said a thing that is yours and yours alone is a great idea, and no one can doubt it.
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