2XF Volume 124 Issue 146 Tuesday, May 1, 2012 kansan.com the student voice since 1904 HEALTH Officials help collect unused pharmaceuticals REBEKKA SCHLIGHTING rschlichting@kansan.com The Douglas County Sheriff's Office and the Lawrence Police Department obtained more than 400 pounds of drugs during the fourth annual National Drug Take-Back Day Saturday. Pharmaceutical drugs, that is. The Drug Enforcement Administration coordinates with counties across the United States to ensure that unwanted prescriptions and over-the-counter drugs are safely destroyed. Unwanted drugs are sent to an Environmental Protection Agency-certified facility, where they are incinerated. According to a news release from the City of Lawrence, people do not end up using up to 40 percent of their prescription drugs every year, which equals about 1.5 billion unused doses of medication per year. The release said that participating in Drug Take-Back Day can decrease the number of accidental overdoses, poisonings and abuse. "It's a great and worthwhile program because a lot of people dispose of their medications inappropriately, which can be harmful to not only other people, but to the environment because a lot of people flusli their medication down the toilet," KU Communications Coordinator Mai Hester said. The local police department offered two drug take-back collection sites, located at 4820 Bob Billings Parkway and 1100 Massachusetts Street. Altogether, the sites collected 401.5 pounds of unwanted tablets, capsules and liquid medicinal products. KU's Student Health Services and the School of Pharmacy also teamed up for their second year of participating in the event. Two locations were set up on campus last Wednesday; there was one outside of Wescoe and another in the parking lot of Watkins Memorial Health Center. The amount of collected drugs will be announced later this week. The City of Lawrence Douglas County Household Hazardous Waste Facility accepts unwanted drugs year-round with an appointment. Edited by Taylor Lewis SOFIS: LESS MAKES LIFE ENJOYABLE Do we need material things for happiness? PAGE 5A TRENDING KU Boobs losing its support RACHEL SALYER rsalyer@kansan.com Ken Soap, a local DJ, runs the KU Boobs Facebook page. He There's an expression that sex sells. Well, it also tweets. In the beginning, proponents of the trend said the focus was on generating school spirit and eventually promoting breast cancer awaeness. The trend is beginning to fizzle now that the basketball team's run is over, but those involved seem optimistic for the upcoming year. About a month ago the KU Booobs Twitter account made its way on computer screens and Jayhawk fans shared pictures of their chests in their Kansas t-shirts. The Twitter account took off as #kuboobs became a popular trend during the men's basketball team's tournament run. The Twitter account gained more than 6,200 followers and eventually took its trend to Facebook. said he does a lot of promoting with the Truman Medical Centers in Kansas City and he hopes to use KU Boobs to bring attention to the importance of breast cancer screenings in Lawrence. "I want to do something here in Lawrence," Soap said. "I have a lot experience promoting different events." Milton Wendland, visiting assistant professor in the Women's Studies department, said he isn't surprised the trend took off. "The use of women's bodies to promote team spirit is nothing Patrick Loftus, a freshman from Oakley, said he first saw a link to the account on www.totalfratmove.com, a satirical network that focuses on fraternity culture. Loftus said that if someone wanted to use it for breast cancer awareness they should change the name so people have a better idea of what it is about. "I thought it was a joke." Loftus said. new," Wendland said. "From the sexualized outfits of the cheerleading squads for teams in the NFL to the Women of KU calendar." Wendland said as social media takes off, it's becoming more common to see people of all ages engaging in public displays. Soap said he's seen imitators like the Twitter account @rov- alsboobs and even a kickball league using a similar hashtag. He said he registered the domain name kuboobs.com and uses it as a Twitter feed and a KU Boobs news site. unique, but with a trend like KU Boobs, it is less about the attention and more about the risk. "I registered it to make sure it didn't turn into something bad like spam or porn," Soap said. "What makes this slightly different from, say, posing nude in an adult magazine is that once a photo is shared via twitter or Facebookortextmessage, it's eventual ending point is unknown," he said. "This not knowing and the risk involved is what I think Wendland said a fascination with women's bodies is not KEN SOAP Local radio DJ and KU Boobs Facebook page moderator* drives some of this." Soap said he expected the trend to pick up again in the fall when the football season kicks off. Soap said October would be a good month to revamp the trend because it's also Breast Cancer Awareness month. Edited by Max Lush A BRIEF HISTORY OF KU BOOBS APRIL 30 MARCH 27 KUBO0BS Twitter followers: more than 2,400 Twitter followers: more than 6,200 Facebook likes: 672 Facebook photos: 481 FUNDRAISING University launches new campaign to increase endowment MARSHALL SCHMIDT mschmidt@kansan.com KU Endowment hopes to raise 1.2 billion by June 2016. "Far Above: The Campaign for Kansas," the new University fundraising campaign, relies on the $612 million already donated to KU Endowment since July 2008. The funds will support scholarships, academic programs, faculty recruitment and facilities at the Lawrence and Medical Center campuses. "A campaign rallies the University community and our alumni around a central cause," said Rosita Elizalde-McCoy, senior vice president for communications and marketing for KU Endowment. "It presents a cohesive case in front of our donors." Eliza de McCoy pointed to studies showing contributions from donors The press release said that students are already benefitting from the donations. According to the release, 246 new scholarships have been created along with 14 new professorships, which retain increase by 20 to 30 percent during campaigns. While acknowledging that the plan is ambitious, she said that achieving the goal is possible, given that more than half the funds have already been raised. outstanding faculty members. Of the 1.2 billion dollars hoped to be raised,400 million will go toward student scholarships, fellowships and out of classroom activities, the release said. Bob Page, president and CEO of The University of Kansas Hospital, said the funds would benefit expansion efforts for the Almost all scholarships come from private donors through KU Endowment, Elizalde-McCoy said. "In a typical year, 6,500 students a year receive some sort of financial aid through the endowment office," she said. "We've had donors establish scholarships in every field this year at KU." ROSITA ELIZALDE-MCCOY Senior vice president for communications and marketing for KU Endowment KU Medical Center. Chancellor Bernadette Gray-Little praised the initiative and said it would push the University as well as the entire state in the right direction. "The hospital serves patients from every county in Kansas, so supporting our needs impacts Kansans everywhere," Page said. "The success of this campaign for Kansas' flagship university will benefit people in every corner of our state and region," Gray-Little said. DISTRIBUTION Edited by Jeff Karr $400 million for students (scholarships, fellowships and opportunities outside the classroom) $325 million for programs (academic research, clinical and community engagement initiatives) $300 million for faculty (professorships, recruitment of exemplary faculty and staff) $175 million for facilities (construction and renovation of facilities for learning and patient care). These numbers total to the $1.2 billion goal. CLASSIFIEDS 2B CRYPTOQUIPS 4A SPORTS 1B CROSSWORD 4A OPINION 5A SUDOKU 4A As of April 2012, they have raised $612 million. Fundraising began in July 2008. PROGRESS Fundraising will end in June 2012, when an additional $588 million will hopefully be raised for a total of $1.2 billion. All contents, unless stated otherwise, © 2012 The University Daily Kansan The Annual Visual Scholarship Art Show is today in the Art and Design Building from 8:30 a.m. - 4:30 p.m. Don't forget Today's Weather Decreasing clouds with a 30% chance of thunderstorms早10-29 midwinds from the south