14 Volume 124 Issue 146 kansan.com Tuesday, May 1, 2012 SOFIS: LESS MAKES LIFE ENJOYABLE HEALTH TRENDING Do we need material things for happiness? PAGE 5A Where my friends like to shop! Dresses, Tops, Jeans, Swimwear, Jewelry, Shoes, Cowboy Boots. Lilly Pulitzer, KU and Greek Accessories, and Game Day Attire Like us on 809 Massachusetts Lawrence,KS 66044 (913)491-5059 www.fortuityinc.com @fortuityKU motivescosmetics by Shannon Sells • Ruff Ends Hair Salon by Robyn Brechelsen • Photography by Amber Temple University community and our alumni around a central cause," said Rosita Elizalde-McCoy, senior vice president for communications and marketing for KU Endowment. "It presents a cohesive case in front of our donors." Elizalde McCoy pointed to studies showing contributions from donors increase by 20 to 50 percent during campaigns. While acknowledging that the plan is ambitious, she said that achieving the goal is possible, given that more than half the funds have already been raised. The press release said that students are already benefiting from the donations. According to the release, 246 new scholarships have been created along with 14 new professorships, which retain increase by 20 to 30 percent dur ROSITA ELIZALDE-MCCOY Senior vice president for communications and marketing for KU Endowment bob Page, president and CEO of The University of Kansas Hospital, said the funds would benefit expansion efforts for the Chancellor Bernadette Gray-Little praised the initiative and said it would push the University as well as the entire state in the right direction. "The success of this campaign for Kansas' flagship university will benefit people in every corner of our state and region," Gray-Little said. "The hospital serves patients from every county in Kansas, so supporting our needs impacts Kansans everywhere," Page said. Edited by Jeff Karr KU Medical Center. $400 million for students (scholarships, fellowships and opportunities outside the classroom) $325 million for programs (academic, research, clinical and community engagement initiatives) $300 million for faculty (professorships, recruitment of exemplary faculty and staff) $175 million for facilities (construction and renovation of facilities for learning and patient care). pport unique, but with a trend like KU Boobs, it is less about the attention and more about the risk. "What makes this slightly different from, say, posing nude in an adult magazine is that once a photo is shared via twitter or Facebookortextmessage, it'seventual ending point is unknown," he said. "This not knowing and the risk involved is what I think to make turn into like spam drives some of this." KEN SOAP Local radio DJ k page moderator These numbers total to the $1.2 billion goal. Soap said he expected the trend to pick up again in the fall when the football season kicks off. Soap said October would be a good month to revamp the trend because it's also Breast Cancer Awareness month. Edited by Max Lush 1 dowment ESS ebook likes: 672 ebook photos: 481 undraising will end in June 012, when an additional 588 million will hopefully be raised for a total of $1.2 billion. of April 2012, they have raised $612 million. Index CLASSIFIEDS 2B CROSSWORD 4A CRYPTOQUIPS 4A OPINION 5A Fundraising began in July 2008. SPORTS 1B SUDOKU 4A All contents, unless stated otherwise, © 2012 The University Daily Kansam Today's Weather The Annual Visual Scholarship Art Show is today in the Art and Design Building from 8:30 a.m.-4:30 p.m. Decreasing clouds with a 30% chance of thunderstorms early. 10-20 mph winds from the south.