eX p Volume 124 Issue 146 Tuesday, May 1, 2012 kansan.com SOFIS: LESS MAKES LIFE ENJOYABLE HFAITH TRENDING Do we need material things for happiness? PAGE 5A pport Eliza d e McCoy pointed to studies showing contributions from donors Soap said he expected the trend to pick up again in the fall when the football season kicks off. Soap said October would be a good month unique, but with a trend like KU boobs, it is less about the attention and more about the risk. "What makes this slightly different from, say, posing nude in an adult magazine is that once a photo is shared via twitter or facebook or textmessage, it's eventual ending point is unknown," he said. "This not knowing and the risk involved is what I think drives some of this." ebook likes: 672 ebook photos: 481 The press release said that students are already benefiting from the donations. According to the release, 246 new scholarships have been created along with 14 new professorships, which retain 3 KEN SOAP Local radio DJ k page moderator Edited by Max Lush o revamp the trend because it's also Breast Cancer Awareness month. to make rn into like spam dowment University community and our alumni around a central cause," said Rosita Elizalde-McCoy, senior vice president for com- increase by 20 to 30 percent during campaigns. While acknowledging that the plan is ambitious, she said that achieving the goal is possible, given that more than half the funds have already been raised. munications and marketing for KU Endowment. "It presents a cohesive case in front of our donors." PRESS Fundraising will end in June 2012,when an additional $588 million will hopefully be raised for a total of $1.2 billion. ROSITA ELIZALZE-MCCOY Senior vice president for communications and marketing for KU Endowment Bob Page, president and CEO of The University of Kansas Hospital, said the funds would benefit expansion efforts for the Edited by Jeff Karr KU Medical Center. As of April 2012, they have raised $612 million. "The hospital serves patients from every county in Kansas, so supporting our needs impacts Kansans everywhere," Page said. Chancellor Bernadette Gray-Little praised the initiative and said it would push the University as well as the entire state in the right direction. "The success of this campaign for Kansas' flagship university will benefit people in every corner of our state and region," Gray-Little said. $400 million for students (scholarships fellowships and opportunities outside the classroom) $325 million for programs (academic research, clinical and community engagement initiatives) $300 million for faculty (professorships, recruitment of exemplary faculty and staff) $175 million for facilities (construction and renovation of facilities for learning and patient care). These numbers total to the $1.2 billion goal. Index CLASSIFIEDS 2B CROSSWORD 4A Fundraising began in July 2008. CRYPTOQUIPS 4A OPINION 5A SPORTS 1B SUDOKU 4A contents, unless stated otherwise; $ \textcircled{c} $ 2012 The University Daily Kansan Today's Weather Decreasing clouds with a 30% chance of thunderstorms early. 10-20 mph winds from the south. The Annual Visual Scholarship Art Show is today in the Art and Design Building from 8:30 a.m. - 4:30 p.m.