PAGE 8B
MONDAY, FEBRUARY 27, 2012
FINAL BORDER SHOWDOWN
THE UNIVERSITY DAILY KANSAN
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Jayhawks have the last laugh with the fans
Dressed as Civil War figure John I Tigers fan passes by during Satu
PUTTING A SMILE ON
Words by Alexis Knutsen
Jayhawk fans hold up many differe tip off.
THE 1946 JAYHAWK IS BORN
The smiling Jayhawk, now used as the University of Kansas' official mascot, was designed, not by a cartoonist, but by an advertising student named Harold "Hal" Sandy who had
no previous background in cartoon drawing.
It was 1946 and World War II had just ended. Sandy was studying advertising in the School of Journalism at the University and was approached by Edwin Browne, the public relations director of the University at the time.
Browne had a problem - the current scowling mascot looked too aggressive. It had been drawn before the war started, so it was no surprise that the pervasive attitude of the nation as it prepared for war had its influences on both the 1929 and 1941 Jayhawks.
But the war was over, and the University needed a happy, more appealing Jayhawk.
So, in 1946, Sandy found himself with the task of creating the new mascot. Even though his
Sandy eventually copyrighted the Jayhawk and sold it to the University. When asked about what it feels like to see his creation as mascot for a large university, he stated that he wished he hadn't sold the copyright for so little He never thought his creation would become so popular.
But it's no surprise that it did. Sandy's success carried into the rest of his career. In 1952, Sandy started his own advertising agency, Sandy Inc., which still exists today. Eventually selling his company, he went on to do sales promotion that encompassed the design and copy side of advertising. He did work for such prominent companies as Maytag and Folgers.
For someone who designed a mascot that is known and respected in many parts of the world, Sandy was very humble about his work, both at the University and after. One thing he was sure to make clear, though, was how much he learned at the University from a talented and inspiring professor, John Malone. What separated Malone from other professors was his experience in advertising.
And this is what separates the University from other schools and the Jayhawk from other mascots — our ability to succeed and learn from experience. The Jayhawk isn't just an academic or athletic mascot. It's a unifying figure reminding us that we're not just here to read from textbooks and attend lectures. We're here to pursue our ambitions and to teach others to do the same.
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