THE UNIVERSITY DAILY KANSAN
TUESDAY, FEBRUARY 7, 2012
QUOTE OF THE DAY
PAGE 7
"Dogs are the leaders of the planet. If you see two life forms, one of them's making a poop, the other one's carrying it for him, who would you assume is in charge?"
Jerry Seinfeld
FACT OF THE DAY
A 30 second commercial spot cost $3.5 million for the 2012 Super Bowl.
— ESPN.com
TRIVIA OF THE DAY
Q: In Feris Bueller, the titular character sings in a parade. What was the parade held for?
A: Von Steuben Day, a day honoring Baron von Steuben, a German who immigrated to America and served under General George Washington in the American Revolution.
—imdb.con
THE MORNING BREW Early released commercials lose luster
For some viewers, the highlight of watching the Super Bowl doesn't take place on the field; they couldn't care less about who wins. Instead, it comes in the commercial breaks where companies spend millions of dollars coming up with ways to cleverly pitch their products.
This year I noticed something that disturbed me; some companies released their commercials the week before they would air in the Super Bowl.
The whole fun of the Super Bowl commercials is that moment of shock and surprise when the commercial hits its punch line.
When the commercial is released before the game, the shock is lessened and the reactions are not nearly as genuine because everyone knows what's coming.
This year, I ran across two commercials that were released before the game. Initially, I thought I could avoid them but soon learned that was harder than expected when a teacher showed Honda's recreation of Ferris Bueller in class.
I found that the second time around, Matthew Broderick could not hold my attention as well as some of the other spots. I enjoyed the parody of a movie that I always flip to when I see it on the channel guide, but I already knew what
to expect.
The same thing happened with Jerry Seinfeld's Acura ad. As much as I enjoyed Seinfeld muttering "Leno" in the same tone that he used to frequently say "Newman" on his show, it wasn't the same as the first time around.
When companies release their Super Bowl commercials before the game, it generates buzz as people rush to see what they hope is a cleverly conceived commercial. Websites such as Yahoo. com run a story on them with the ad embedded on their front page in the hope of getting clicks.
But the fact is these commercials just weren't the same the second time around because they don't have the same rewatchability factor due to their brevity, except for the rare exception that transcends to another level. For example, I enjoyed the 2010 NFL.com commercial
featuring "Home" by Edward Sharpe and The Magnetic Zeros because it reminds me of my favorite time of year — the beginning of football season.
Unfortunately, I have a feeling this trend of releasing commercials ahead of time will continue, especially in the Internet age where nothing can be kept under wraps, but with increased scrutiny surrounding them, the quality will only improve.
Edited by Taylor Lewis
This week in athletics
Tuesday
Wednesday
Men's Basketball
vs. Baylor
6 p.m.
Waco, Texas
Thursday
Women's Basketball
vs. Texas
7 p.m.
Lawrence
There are no athletic events today.
Friday
Softball
Tennessee-Martin
12:30 p.m.
Troy
3:00 p.m.
Hammond, La.
Saturday
Tennis
UTEP
2:00 PM
Lawrence
Men's Basketball
Oklahoma State
3:00 p.m.
Lawrence
Sunday
Track
ISU Classic
All Day
Ames, Iowa
Tennis
Illinois State
12:00 p.m.
Lawrence
Women's Basketball
Kansas State
12:00 p.m.
Manhattan, Kan.
Monday
Men's Basketball
Kansas State
8 p.m.
Manhattan, Kan.
KANSANCLASSIFIEDS
Women's Golf
UFC Challenge
All day
Redtail Golf Club,
Orlando, FLa.
housing
785-864-4358
for sale
announcements
--textbooks
- - - - - - - - - -
- jobs
HAWKCHALK.COM
--textbooks
CLASSIFIEDS@KANSAN.COM
on your campus February 27th and
28th, 2012 for interviews and we would
love to meet you! For more information
and to apply online www.camp-
starlight.com or call 877.875.3971.
PA (Just 2.5 hours from NYC) is currently hiring individuals that want to work and play outside and make a difference in the life of a child. Experience athletics, water, outdoor adventure or the arts and a fun attitude is required. We will be
Are you looking for a new and incredible experience this summer? Are you enthusiastic, responsible and ready for anything? CAMP STARLIGHT, a co-ed, sleep-away camp in the mountains of
JOBS
BARTENDING. $300/day. No experience necessary. Training available. 800-965-6200 Ext. 108.
856-2136 or email at lauren.paoli@nmfn.com
Enjoy working in a fast-paced, highly productive, value-driven environment? If so, Northwestern Mutual Financial Network is the place for you. For more information call Lauren Paoli at 785- 856-2136 or email at lauren.paoli@mfmre.com
Earn $1000-$3200/mo to drive new cars with ads.
www.AddCarsPay.com
Musician Wanted Baptist Church in Lawrence, KS, is looking for a musician that can play traditional, contemporary and praise & worship. All interested musicians please contact 816-401-6896. Students welcome to apply.
Paid Internships with Northwestern Mutual Lawrence office 785-856-2136
STUDENTPAYOUTS.COM
Paid Survey Takers Needed in
Lawrence.
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Office Manager, Title Clerk, Bookkeeper
Part-Time potentially Full-Time with young, growing, auto dealership. Looking for energetic person with excellent organization and personal skills. Professional attitude a must! Duties will include filing, titling, office mgmt, controller, running errands, advertising, willingness to learn. MS Office skills and Valid LD with good driving record a must. Experience
Apply in person @ The Selection, 845 Louvres
Set 'Em Up Jacks is now hiring host and wait staff for full and part time positions. Servers must have at least one year experience in a full service restaurant. Must be available weekends and gamedays. Apply in person Monday through Friday from 2-5 PM at 1800 E 23rd St Suite G.
HOUSING
HOUSING
HOUSING
*HUTTON FARMS (785) 841-3339
3 & 4 BR homes. Available August 1.
Great Location, Ample Parking, excellent
condition, W/D: 785-780-1414
2 bedroom condo for spring break. Daytona Beach Florida. Sleeps 6. $300 per night. For details call 785-764-1587.
4BR Close to Campu, avg Aug. 2012
Call Tom @ 785-500-0426
3, 4, 5 and 9 Bedrooms Available For August 2012 see at kawrentals.com Call Jim at 785-979-9120.
- TUCKAWAY
• HAWKER
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(785) 838-3377
785-843-8220 chasecount@sunflower.com
NOW LEASING!
JUST WEST OF KU ON BOB BILLINGS PHWY
broadwalkbroom.fruit (7785) a12-4200
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Raid
Avail Aug. - 4 BR/3 BA, Close to KU.
$1200/mo. Near new condition. All appli-
ments. Must See. C叫785-841-3849
Sublease avail. now 1 bd in 4bd 2 bth apt. Rent $349 per month. Fully furnished. email@s664a671@ku.edu
7 8 5 . 8 5 6 . 7 7 8 8
Avail. August. 3BR 2 BA. Close to KU
All appliances. Wood floors. Big Yard.
Call 785-841-3849
www.trunwoodmanagement.net
Also, Check out our Luxury Apartments & Town Homes!
IRONWOOD Garages Management, LLC Pool Energy
CAMPUS LOCATIONS!
1, 2, 3 BRs
Briarstone Apts.
1010 Emery * 785-749-7744
Highpointe Apartments immediate and fall availability 2001 W. 6th, 785-841-8468 www.firstmanagementinc.com
- Ironwood Court Apts
- Park West Gardens Apts
- Park West Town Homes
785. 840.9467
Immediate and Fall availability
Parkway Commons Apartments
3601 Clinton Pkwy. 785-482-3280
www.firstmanagemeninc.com
Saddlebrook & Overland Pointe
LUXURY TOWNHOMES
SPECIAL! 1/2 OFF
DEPOSIT & 1st MO. RENT
625 Folsks Rd • 785-832-8200
LUXURY LIVING AT AFFORDABLE PRICES
2 & 3 Bedroom $760-$840
PON deposit
PAID INTERNET
Ranch Way Townhomes on Clinton Parkway
Gage Management
785-842-7644 | www.gagegmt.com
Studio Apt. Close to HawkWheel. Hard-wood floors. Avail. immediately. 315/mo. Call Tom @ 785-500-4526
ANNOUNCEMENTS
Piano Lessons with Experienced Teacher. Play on a Steinway concert grand. 3 Masters degrees. Piano is fun michaelsknelling.com 785-393-5537
7BR Close to campus, avail. Aug. 2012
Call Tom @ 785-550-0426
hawkchalk
Planning an event for up to 200 people?
Try the tee pees.
Talk to Richard 785-766-3538
TRAFFIC-DUIL-MIP'S
PERSONAL INJURY
Student legal matters/Residency issues
disclosure of personal information
The law offices of
DONALD G. STROLE
Donald G. Strole
16 East 13th
842-5116
Free Initial Consultation
Need to talk? We'll listen.
Free 24/7 counseling
785.841.2345
www.hqcc.lawrence.ks.us
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