6A • THE UNIVERSITY DAILY KANSAN
FRIDAY,APRIL 12,2002
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The University of Kansas The University Theatre in cooperation with the KU Department of Music and Dance presents the Pulitzer Prize-winning musical with a point of view
Rodgers Hammerstein's
SOUTH PACIFIC
Music by Richard Rodgers Lyrics by Oscar Hammerstein II
Book by Oscar Hammerstein and Joshua Logan
Adopted from the Pulitzer Prize-winning novel
Tales of the South Pacific by James R. Michener
7:30 p.m. April 19 - 20 & 26 - 27, 2002
2:30 p.m. April 21 & 28, 2002
Crafton-Preyer Theatre
Musical Direction and Conducted by Allison Gaines Choreography by Marianne Kubik | Scenic Design by Brian Clinnin Lighting Design by Beth Collins | Costume Design by Aaron Dyszelski Directed by John Staniunas
Researched seat tickets are the KU ticket offices: University Theatre, 643-3922; Lied Center, 644-BRTS; SUR Office, 647-7469; and on-line at kutheatre.com. $10 8 14 public, $10 all students, $15 8 15 senior citizens; VIS8 and MasterCard are accepted for phone and on-line orders
The Friday, April 26, performance will be signed for the deaf and hard-of-hearing
The University Theatre is partially funded by the KU Student Senate ActivityFee
Experience the magic and romance of the tropics!
And get a tam while you're doing it!
Buy a ticket to
The University Theatre production of South Pacific
and get three (3) free tans at the Lawrence Athletic Club 5201 Hosta Way
Bttend the production and register to win a one-year Platinum membership to LRC
    $1,244 value
For more information, call The University Theatre Ticket Office
450-286-1930
PHOTO ILLUSTRATION BY CHRISTINA NEFF/KANSAN
'Malternatives'a popular alternative to beer beverages
By Jessica Tims Kansan staff writer
After a long week of classes, tests and deadlines, it's not uncommon for students to relax with a cold beer. But when the taste of ale isn't appealing, brew-craving students can turn to "malternatives."
Breweries are hoping a malt beverage containing about 5 percent alcohol, commonly known as a "malternative," will satisfy drinkers' needs for a lighter drink.
"I prefer the 'malternative," said Pamela Diego, Overland Park senior. "The different flavors provide variety that beer lacks."
The business of malternatives is not new, but it has been rejuvenated in the past year with the introduction of drinks by spirit makers Smirnoff, Bacardi and Skvy.
In 1993, Coors introduced the original malternative, Zima, as an alternative to beer.
The introduction of newer brews hasn't hurt sales of Zima, said Hillary Marter, of Coors Corporate Communications's media relations department.
Jon Smiley, General Manager at Cork and Barrel, 2000 W.23rd St., said sales of malternatives were up. He said the change in weather had more to do with the increase in sales than the addition of more competitors.
Miller Brewing Company, the brewer of Skyy Vodka's new maltiveative, Skyy Blue, is careful not to market to underage drinkers, said Molly Reilly, spokesperson for Skyy Blue. For this reason she refused to comment to a college newspaper on the product or its marketing strategy.
Though the drinks contain about five percent alcohol,the taste is similar to soda.
"It is so plainly obvious that they are marketed toward teenagers," said Kimberly Miller, program manager with alcohol protection for the Center for Science in the Public Interest, based in Washington, D.C. "They are sweet and fruity in taste and design. The packaging has also become bright, hip and colorful."
strategy The Anheuser-Busch Corporation, which brews malteratives such as bacardi Silver, Tequila and Doc Otis, also declined to comment to a publi-
Malternatives" like Mike's Hard Lemonade have become more popular since the introduction of malt beverages such as Smirnoff Ice and Bacardi Silver. Skyy Blue, the newest of the malt beverages is not available in Kansas because of misleading packaging.
design. The packaging has also become bright, hip and colorful."
"It is so plainly obvious that they are marketed toward teenagers. They are sweet and fruity in taste and design. The
Kimberly Miller Center for Science in the Public Interest
cation read by a largely underage demographic.
Not all alternatives are for sale in Kansas.
Skyty Blue did not get a permit for sale in Kansas because of its misleading label, said Robert Longino, director of the Kansas Alcoholic Beverage Control.
"It said on the label it contained 'Natural flavors containing alcohol,'" Longino said. "There is a difference between a beer and a spirit, they need to be labeled accordingly."
Smiley says he has to turn away as many as four customers a night who are looking for the newest of the "matternatives."
The Alcohol, Tobacco and Firearms bureau of the U.S. Treasury Department recently passed a new ruling that would force malternatives to remove any mention of spirits on the label. Skyy Blue currently lists vodka, and Bacardi Silver lists "rum flavors containing alcohol" in the ingredients.
ingredients. Longino said the ruling would not affect many beverages in the state of Kansas because the ABC would not approve drinks with misleading labels.
After the label change,he said it could be easier for drinks like Skyy Blue to get a permit in Kansas.
"We don't have a spirit partner so it does not affect us," Marter said "It helps to clear up what they have in them."
Marter said the new ruling would not affect Zima.
But Adam Ward, Olathe senior said one taste of the beverages would clear up any confusion of the alcohol content.
"The alcohol was still detectable even though a good attempt to cover it up was made at covering it up with fruit," he said.
■ Contact Tims at jtims@kansan.com. This story was edited by Brooke Hesler.
Four students, in a blind taste test, tasted five malternatives and ranked them from best to worst.
"Malternative" Taste Test
Melanie Ball
Melanie Ball,
LaCygnie senior
1. Zima—"It's not too sweet, and it's light."
2. Bacardi Silver—"It's easier to drink than the other fruity
malternatives."
3. Sublime
4. Smirnoff ice—“it's too sweet, I don't think I could drink a whole one.”
5. Mike's Hard Lemonade-- "It's too tart, kind of syrupy."
Tangeria- "It's fruity but still light. I would buy it."
Melanie Busch
Metanie Busch,
Wichita junior
1. Mike's Hard
Lemonade—"I
like the sour tart
taste."
2. Zima—"I
knew it was
Zima when I
tasted it."
3. Sublime
Tanneria—"It
was tangy and fruity."
Adam Ward, Olathe senior
1. Mike's Hard Lemonade— "It's the most exotic with the most kick. And it's not fruity!"
2. Bacardi Silver—"Also good, nice kick."
Adam Ward
3. 4. Zima - "It tasted like Zima. If it is Zima, it's better than I remember."
5. Sublime Tangeria- "It's very fruity, too strong."
1. Sublime
Tangerine—“It was citrus infused.”
2. Smirnoff Ice—“It tasted like a liquid cleaner, but I've never drank cleaner before.”
3. Bacardi
3. Bacardi Pamela Diego Silver-"You can
Pamela Diego Silver-"You can tell that the liquor's coming from the smell."
4. Zima— "It was just bad."
5. Mike's Hard Lemonade— "It's lime with an edge."
Sponsored by:
O&L Office
Grant from the
City of Lawrence
Coca-Cola
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