6B = THE UNIVERSITY DAILY KANSAN
THIS & THAT
WEDNESDAY,APRIL10,2002
WEATHER FORECAST
TODAY
TOMORROW
78 53 Mostly clear with strong breezes at 15-25 mph
75 48
FRIDAY
Partly to mostly cloudy with a chance for thudnderstoms towards the afternoon
74 49 Clear and very nice
SOURCE:TIM BUSH,DEPARTMENT OF ATMOSTSPHEREIC SCIENCES. KUJHWEATHER@KU.EDU
LEWIS
BY THOMAS AND MOZLEY
Woman scales back racy previews
The Associated Press
LOS ANGELES — If you want to get a racy movie trailer into theaters, first you have to talk to the Hand — Bethlyn Hand.
While most people know that the Motion Picture Association of America rates movies for violent or sexual content, few know about Hand, who with her small staff reviews all marketing material, including trailers and newspaper ads, for suitability.
She doesn't decide how movie studios market their films. For the past 27 years, the 64-year-old Hand has been the MPAA's gatekeeper. And for 27 years, marketing executives have been trying to push the envelope in an attempt
to get people to see their movies.
"With the teen-age movies, there's always a lot more sex marketers want in the advertising than we will agree to," Hand said, sitting in her office at the MPAAs Western offices in Encino, Calif.
A lot has changed over the years.
In 1978, for instance, she rejected a trailer for the movie Coming Home because it showed Jane Fonda wearing a wedding ring while in bed with Jon Voight, who played a man who was not her husband.
"I wouldn't allow the wedding ring because it showed she was in a compromising position outside of her marriage." Hand remembers. "And now, nobody cares."
MPAA rules don't allow advertising to refer to condoms, as Universal Pictures discovered last year when they entered into a marketing agreement with a condom maker to promote its American Pie 2. Hand nixed a television commercial, and Universal backed out of the deal.
"I don't want anyone to be offended by what we approve here," she said. "Parents are very protective of what they did not select for their kids to see.And with a trailer, you're a captive audience."
The hardest marketing campaigns for Hand to review are for horror films.
"How much is too much fright?" she asked.
Crossword
ACROSS
1 Harvestable
5 Hornet's cousin
9 Lassoes
14 First among men?
15 Florence's river
16 Put up
17 Garr of "Mr. Mom"
18 Without ice
19 Gaze fixedly
20 Worked for
22 Coarse file
24 Coffee holder
25 More crafty
26 Trace
28 French resort city
30 One who questions dogm
33 Well-balanced
37 Experience again
38 Hail to Horace
39 Muse of poetry
41 British isle
42 Pertains
45 Quantity of cargo
48 Mars and Venus
50 Conception
51 Iterates
53 Drastically reduce
57 Sapporo sash
59 Inactive
60 Sculptor's creation
61 React to a bad pun
63 Pot builder
65 Eye part
66 Highway
67 Portal
68 Makes a lap
69 Zigzag turns
70 Elitist
71 Relieve
DOWN
1 Scores
2 Standard of perfection
3 Ward off
4 Distinguished
5 Magic stick
6 Exist
7 Trap
8 Fertilizer
1 2 3 4 5 6 7 8 9 10 11 12 13
14 | | | | 15 | | | | 16 | | | | |
17 | | | | 18 | | | | 19 | | | |
20 | | | | 21 | | 22 | | 23 | | 24 | |
25 | | | | | 26 | | | | 27 | | |
|---|---|---|---|---|---|---|---|---|---|---|
| | | | 28 | | 29 | | 30 | | | | 31 | 32 |
| 33 | 34 | 35 | | | | 36 | 37 | | | | |
| 38 | | | | 39 | | 40 | | | 41 | | |
| 42 | | | 43 | 44 | | 45 | | 46 | 47 | | |
| 48 | | | | | 49 | 50 | | | | |
| | | 51 | | | | 52 | | 53 | | 54 | 55 | 56 |
| 57 | 58 | | | 59 | | | 60 | | | | |
| 61 | | | 62 | | | 64 | | | 65 | | |
| 68 | | | | | 67 | | | 68 | | |
| 69 | | | | | 70 | | | 71 | | | |
$ \textcircled{c} $ 2002 Tribune Media Services, Inc All rights reserved.
04/10/02
material
9 Breathe
10 Table scrap
11 Period between wars
12 Hosiery shade
13 Dance movement
21 Great Lake
23 Adrenal hormone
26 Swerve
27 Hair goo
29 Peaked, as a flood
31 Terrible ruler?
32 Copper
33 Quibble
34 Daredevil Knievel
35 Wicked
36 German article
40 The one here
43 112.5-degrees from S
44 Frets
46 Mosquito, e.g.
47 Vague illness
Solutions to yesterday's puzzle.
49 Caesar and Waldorf
52 Mortise mate
54 Courtyards
55 Hearts and diamonds
56 Wiesbaden's
state
57 Fairy-tale villain
58 Partnership abbr.
58 Eastern
European
62 Consumed
64 In addition
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100s Announcements
105 Personals
105 Personals
110 Business Personals
115 On Campus
120 Announcements
125 Travel
130 Entertainment
140 Lost and Found
200s Employment
205 Help Wanted
225 Professional Services
235 Typing Services
300s
Merchandise
305 For Sale
305 For Sale
310 Computers
315 Home Furnishings
320 Sporting Goods
325 Stereo Equipment
330 Tickets
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360 Miscellaneous
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100s Announcements
120 - Announcements
415 Homes for Rent
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430 Roommate Wanted
440 Sublease
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