4B = THE UNIVERSITY DAILY KANSAN
TUESDAY,JAN.29,2002
WEATHER FORECAST
TODAY
34 22 Breezy and cold. Frozen precipitation overnight.
WEDNESDAY
Snowy and cold. Breezy.
THURSDAY
28 12 Snow trailing off. Clearing late.
MATTHEW F. LAUBHAN  HTTP://CHINOOK,PHSX,UKANS,EDU
BY THOMS AND MOZLEY
LEWIS
'Malcolm' nabs prime post-Bowl spot
The Associated Press
LOS ANGELES — Think you know football? So who won the SuperBowl in 1996? 1998? 2001?
The answers, in order, are Friends, 3rd Rock From the Sun and Survivor II: The Australian Outback — series that received the prized postgame spot and enviable audience spillover.
Because the Super Bowl provides television's single biggest predictable audience, playing piggyback with the quarterbacks can mean extra ratings yardage for a show.
The debut episode of Survivor II, for example, aired after last year's Super Bowl and ended up scoring as the most popular entertainment program of the 2000-01 season.
"This is one you don't want to waste. It's golden ammunition," said industry analyst Larry Gerbrandt of Kagan World Media.
Fox, home of the Super Bowl on Sunday, has anointed as the game's beneficiary Malcolm in
the Middle, the sitcom about a genius kid (Frankie Muniz) and his endearing loopy family.
A one-hour episode — with a mud-wrestling match between series star Jane Kaczmarek and Susan Sarandon among the highlights — will follow the New England Patriots-St. Louis Rams game (at approximately 10 p.m. EST).
How did Fox make the call?
Several factors tipped the contest toward Malcolm. The network wanted to showcase a program that dovetail with a Super Bowl that
— like many post-Sept. 11 events
— will have a distinctly patriotic tone.
Expectations for Malcolm go beyond a one-time ratings pump. Expanding the Malcolm audience through Super Bowl exposure is the goal of Fox and the sitcom's creator and executive producer, Linwood Boomer.
The comedy does well among the advertiser-favored young demographic, but the numbers slap among older viewers. For the prime-time season so far, it's No.
1 among teen-agers (tied with The Simpsons), but is ninth among viewers age 18-34 viewers and 16th among those 18-49.
Of course, nothing is sure in the TV game, especially for an unproven player. For instance, NBC premiered Homicide after the 1993 Super Bowl. The gritty crime drama scored a healthy 17.9 rating and 31 share of audience. After that, in its regular time slot, Homicide went on to finish 99th for the season.
This year, as beftis's proximity to a sports extravaganza, Malcolm is pulling out the stops. Besides Sarandon, other drop-in celebrities include model Heidi Klum, basketball great Magic Johnson and Bradley Whitford of The West Wing (Kaczmarek's real-life husband).
Analyst Gerbrandt cautioned that Malcolm's big play could end up fumbled. "The fear is it's a blowout game ... What you want is a seesaw game, decided at the final second, so people hang around for the show."
Crossword
ACROSS
1 Question closely
5 Sleep fitfully
9 Left over
"Do **'others as...'"
15 Keen on
16 Facilitated
17 Peculiar to a language
19 Crop up
20 Pardo or Ho
21 Cold War division
23 Writer Buchanan
25 Hamilton bill
26 Country hotels
27 24 __ gold
29 As if this __ enough,...
31 OPEC member
32 Veteran sailor
33 Nullified
37 Caruso and Fermi
39 Female lead
40 Obsessive observer
41 Is able
42 Dodge model
43 Margin for error
45 Sloppy
46 Loose fat
49 Coffee container
50 Forceful trend
51 Makes a return for
54 Experimental room
57 Houyhhnnm's slave
58 Appears
60 Decathlon tenth
61 Fairway hazard
62 Rampant
63 Observe again
64 "Auld Lang __"
65 Corrida cries
DOWN
1 British bucks
2 Disassemble
3 Proposed route
4 Fauna display
5 Crownlet
6 Direction for victory?
$ \textcircled{c} $ 2002 Tribune Media Services, Inc All rights reserved.
01/28/02
7 One who is sparing with
8 Mia Hamm's sport
9 Cauterize
10 Subdivided
11 Laotian or Mongolian
12 Spruce stuff
13 Idyllic gardens
18 Tea garnish
22 Bumpy
24 Kentucky folk hero
27 Ukraine's capital
28 Florence river
28 "I __ a Male War Bride"
30 Neither fish __ fowl
32 Ripped to shreds
34 Truck fuel
35 Eve's grandson
36 Refuse to acknowledge
38 Dramatic signal
39 Horse staple
Solutions to yesterday's crossword
41 Packaging plant
44 Seizes forcefully
45 Young woman
46 Wok, e.g.
47 Part of AWOL
48 Sore spots
50 Arizona State's
city
52 Minute spot
53 Son of John and Yoko
55 Qualified
56 Garden plots
59 Deuce
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Automotive
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kansan.com
Professional Editor/Writer with experience in the newspaper and magazine fields available for freelance writing. 1997 KU English grad. Don't wait to write that article or grant? Need to get that great American novel or your thesis proofed and edited? Professors: Publish or Perish? You provide the data - I'll ghostwrite! call 842-1787 or email afrailey@sunflower.com (ABSOLUTELY NO SCHOOL PAPERS WRITTEN)
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