NATION AND WORLD Page 7-B Price of gasoline to continue rising By United Press International LOS ANGELES — The overall average price of gasoline nationwide rose again during the past two weeks to 121.7 cents per gallon, up 1.69 cents, with more customers because dealers' profits have lagered behind wholesale hikes, industry analyst D兰·Lundberg said recently. The biewekly Lundberg Survey of more than 17,000 retail outlets in all 50 states shows that the retail chain with the highest neck and heel is almost neck and heel, he said. "The overall (profit) margin is 9.23 cents per gallon," Lundberg said, "down 3.22 cents from the low point of February. Retail prices are listed with all state and federal taxes. Wholesale prices do not include taxes. Wholesale gasoline prices went to 89.83 cents per gallon, up 1.68 cents per gallon since April 12. University Daily Kansan, May 1, 1985 "THERE IS STILL more than 3 cents per gallon for consumers residing in the depressed margins which inevitably will be passed on." At self-serve islands, the average regular leaded price nationally was 109.86 cents per gallon, up 1.5%; regular unleaded was 117.81, up 1.89 and premium unleaded was 129.69, up 1.33 cents. At full-serve pumps, regular leaded was 130.45, up 1.39; regular unleaded was 137.23, up 1.36 cents, and premium unleaded was 145.42, up 1.54 cents. "The spread between grades is getting more narrow even as the overall structure is going up." Lundberg said. "There are pleantiful supplies of regular leaded but unfulled is in shorter supply." But he said because of the plentiful supplies of regular leaded and the government's summer onuse on the use of leaded leadome regular leaded will be in greater supply and its price will likely fall. The Environmental Protection Agency has set a July 1 deadline to lower the amount of lead in gasoline. Lundberg said, which could cause further regional shortages of unleaded and increased misfueling by motorists He noted that EPA tests estimated that there is a 16 percent incidence of misfueling — using loaded gasoline in cars designed on the left and that could increase as the price widens between the two grades. At a recent meeting, he said that the Petroleum Marketers Association of America board of directors voted to seek a delay in the EPA's ban on lead content. Lundberg said the possibility of increased misfeiting because of the EPA mandate "could reflect poorly on the credibility" of the government agency. Players chewed out for endorsing tobacco By United Press International WASHINGTON — A consumer group founded by Ralph Nader warned professional baseball players notably of the dangers of chewing tobacco in such cases, many of them endorse, and sought their help in educating young fans. The Health Research Group said its recent survey of major and minor league teams found nearly all get free smokeless tobacco from manufacturers that use it of the product among players in 8 percent to 75 percent per team. In a letter to the player representative of each of the 26 major league clubs, as well as to teams' general managers and directors of minor league development, the consumer group wrote: - Numerous studies have demonstrated that use of smokeless tobacco causes oral cancer as well as a wide variety of other mouth and dental problems and high blood pressure. "THERE HAS BEEN a phenomenal growth in use of smokeless tobacco among teenage boys" and attributed the surge, in part, to "use of the products by professional athletes." Last week, U.S. Surgeon General C. Everett Koop told the Federal Trade Commission that he would, as requested by the agency, conduct a review of the health effects of smokeless tobacco. Koop earlier told the FTC, which regulates tobacco advertising. "It is our position that smokeless tobacco — including snuff — does indeed pose a cancer threat and is associated as well with certain other pathological oral conditions. Anthony Chiropractic Clinic FREE SPINAL EXAMINATIONS LIMITED APPOINTMENTS AVAILABLE Office Hours: Mon.-Fri. 8 a.m., p.m.; Sat. 8 a.m., p.m. As A Public Service The Anthony Chiropractic Clinic is offering free Spinal Examinations for the early detection of neck, back and related problems. - You will be checked first for freedom of movement, range of motion and tenderness in various spinal areas. 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We accept Cross/Blue Shield, BMA, Worker's Compensation, Medicaid and most other insurance. 601 Kasold, D-105 Westridge Center Call 841-2218 Publisher says new magazines don't interface By United Press International Somewhere beneath the avalanche of publications is an unfilled nerd for computer periodicals focused on smaller markets. Clark believes OKLAHOMA CITY - What Tom Clark sees in the computer publishing industry is a glut of national magazines and a failure to communicate. "There's an overabundance of computer magazines right now and there's starting to be a shakeout," he said. "All these publications are national in orientation and they don't really deal with a specific metropolitan or geographic area and the news that goes on in that city." Clark has launched the Computer Street Journal and plans to carve out a place in high-tech news with a focus on the locally oriented newspapers. "The community that it serves is the niche," he said. He said magazines about all types of computers were suffering but those aimed at special audiences were thriving. FOR INSTANCE. ONE of the most successful is a magazine whose niche consists only of owners of the IBM PC computer. Riding the incredible popularity of that machine, the company has been advertising a year. Clark said. Clark co-founded Publications and Communications Inc. in Austin, Texas, where he lives, and for the past five years had helped launch PCI's seven nationally distributed computer publications, aimed at particular markets, like owners of Burroughs computers. Clark resigned from PCL, retaining an interest, to wing that and start a band. His first CSJ has survived its six-month trial period in Oklahoma City. "THE IDEA I have is to establish a chain of these as fast as we can and have a foothold in as many markets as possible," be said, "and then when the whole market finally responds to be in a position to be acquired." Clark said most publications were launched by the entrepreneur who got entrenched in a position where he knew there was a lack of communi- tion and needed to create a market and wait for the larger users to come in and swallow him up. Although only about 10 percent of CSJ's 20,000 circulation are paid as sales, the monthly newspaper is supported by vendors who buy advertising space. Clark, who is CSI's majority stockholder, and two other investors chose Oklahoma City as a test market because of the degree of conservatism there. The Oklahoma City firm will be expanded to include Tulsa. "So far we're in the hole, but we think we've turned the corner and this month we'll be profitable." Clark said. Clark said CSJ is one of only a handful of metropolitan-oriented computer periodicals with established publishers really making a serious effort. One of the first was begun in Minneapolis and its publishers have added a similar operation in Dallas, he added. 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