University Daily Kansan. March 6.1985
CAMPUS AND AREA
Page 9
Mailing list easy to get, firms say
By SHARON ROSSE Staff Reporter
Offers for credit cards, sweepstake prizes, record and book catalogues are mailed daily to students who never have done business with the companies or requested to be on their mailing lists.
But somehow, the companies know student names, addresses and often their class standings.
Kathy Gucfa, spokesperson for Sears Roebuck and Co. in Chicago, said yesterday that some universities and colleges provided lists of students to companies for advertising purposes.
"ANYONE CAN BUY a student directory in the book store, though, and mail whatever they want to every person in it," he said. "But we feel obligated to respect the privacy of students."
But the University of Kansas doesn't release student information to organizations that want to compile student mailing lists, said Gary Thompson, director of student records.
Other companies, such as Amoco Oil Co., rent mailing lists from list companies, who compile names from census data; and other mailing lists, said Richard
Morey, student services manager for Amoco.
A Topeka company, Turner and Associates Advertising Inc., provides mailing lists for businesses, accord- ing with Turner, owner of the company.
"We get mailing lists from about 7,000 subscribers, like lists of subscribers to magazines or American Express holders," he said. "We work with the media to reach the demographic audience that would buy a certain product."
BILL LAWRENCE, assistant Law-
rence postmaster, said some
companies also acquired lists by asking
them to respond for a free gift or
drawing.
"They ask us how many deliveries are on a certain route, then mail advertisements on that route that require the resident to respond," he said. "We form mailing lists from the names and addresses they get on the responses."
If residents don't want to receive mail from a certain business, Lawrence said they should write directly to the company and ask to be taken off its list.
He said that most companies would respect the resident's wishes, but that they were not required to take them off the list.
- IF RESIDENTS don't want to be on any mailing lists, the post office
Robin Patric, spokewoman for Mail Preference Service, said most people who contacted the company had asked to get on more mailing
"But the list covers all of their advertising," Lawrence said. "You can't specify certain advertisements, but you can obligate to take yoy off their lists."
"This service has been available for 14 years, and we have received about 960,000 calls," she said. "But most of them have been people who want to receive more mail, not less."
OUR SCHOLARSHIP HELPS YOU BEGIN YOUR CAREER AS A LEADING ENGINEER.
recommend that they contact the Mail Preference Service-Direct Mail Marketing in New York City, which compiles lists of people who don't want to receive advertisements through the mail.
Philip Thornton, Maysville, Mo. sophomore, said he enjoyed reading the advertisements.
"I even received an offer to buy a $2,500 bronze replica of the Stature of Liberty. I love to read that sort of junk mail." Thornton said. "If they want to offer it, that's fine. I always have the choice to turn them down."
THE UNIVERSITY FORUM at Ecumenical Christian Ministries, 120 Oread Ave., will feature Mariano Fiallo, Rose Morgan visiting professor in the Center of Latin American Studies and in the Department of Biology, who will speak on "Administering a University Before. During and After a Revolution." Fiallo will talk after an 11:45 am. lunch.
THE FRENCH CLUB will meet at 3:30 p.m. in the French lounge of the department of French and Italian. Students interested in studying at the Sorbonne in Paris this summer should attend.
your opportunities in the future.
Your ability to work right away
will be particularly important in the
future as your position expands.
If you want an education in leadership
and management, please complete
the Find a Job online career site. CURT
finders will meet you at our office.
Curtis Career Services
THE UNIVERSITY Placement Center will give a workshop on "How Not to interview" from 2:30 to 4:15 in 2:01 Carruth O'Leary Hall.
BOB FAIRLEY OF Massina Builders in Kansas City, Mo., will give a talk on asbestos removal at the 15th of the Art and Design building.
An engineering degree will take you in fat in todays hightech Airbnb. And with an Army ROTC school ship learning that degree can be both less expensive and more valuable.
AMNESTY INTERNATIONAL will conduct a letter-writing session from 11 a.m. to 12:30 p.m. in Alcev O of the Kansas Union.
ARMY ROTC.
BE ALLYOU CAN BE.
she met the late president of the
American Airlines and served there for
the last 15 years of her career.
She will be honored with a special
award for her year-long service for
living at her home in Palm Beach, Fla.
and will receive more than an engineering degree. Along with her research and teaching, she has contributed to making contributions in the fields of
engineering, design, and teach-
ing. She is survived by her beloved
husband, Richard H.
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