University Daily Kansan, February 7, 1985
CAMPUS AND AREA
Page 11
Program helps students learn from working with business
By BETH REITER Staff Rere
Staff Reporter
Students and area businesses are learning together from two programs offered by the University Small Business Development Center.
One program, which started 10 years ago, involves mostly undergraduate students. The second, the last, is a graduate students and professionals.
In the first program, students studying small business management, business policy, marketing and management can assist businesses in Lawrence and in other cities in northeastern Kansas, Marilyn Taylor, associate professor of business and director of the Small Business Development Center, said yesterday.
Taylor, who teaches Small Business Management, Business 497, said the students worked in teams of four or five to help businesses solve real-world accounting, financing, choice of products, location and competition.
THE TEAMS WORK with one business for a semester under the supervision of a faculty member. Eleven teams of students this semester are working with 11 businesses, said Joyce Claterbos,
assistant Director, Small
Development Center
The teams meet with the managers or owners of the businesses and help them with advertising, placement of products, and other problems the businesses have.
The students' expenses for travel telephone calls and supplies are paid through a grant from the Small Business Administration.
"We go into a business and look at their entire business picture," said Ronna Robertson, Lawrence graduate student. "We might do an actual market survey to see what market they should be advertising to."
ROBERTSON, WHO IS enrolled in Small Business Management, said assisting businesses was like an internship.
"It is really like getting out and being a management consultant," Robertson said. "It gives us hands-on experience."
Stacey Ryan, Prairie Village graduate student, said her team was developing a market plan for a local business that wants to expand in other towns.
"I feel like I've learned a lot," Ryan said. "It's putting everything together from all my business classes."
Many students who are involved in the program discover problems that the businesses were not even aware of. Taylor said.
IN ONE BUSINESS, she said,
students were doing an inventory
control system and found that the
number of students in competition
a dramatic increase in competition.
The second program offered by the Small Business Development Center provides small businesses with more advanced students and professionals free on a small charge in its first year. The program is taught almost 80 businesses, Taylor said.
"We've dealt with a wide range of strategic and operational issues for many different businesses," Taylor said.
The program, which is now working with 15 businesses, assists them with marketing, accounting, finance, and competitive analysis problems.
Taylor said that the Business one partnership establish a business
"WE'VE WORKED WITH them to get the initial ideas of how to form the business, how to patient the invention, how to market in their specialty and how to be equipped for technical advice from an outside consultant," Taylor said.
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Reservations 843-7469 (THE-SHOW)
KU Students-$3 with ID
February 8 and 9, 8:00 pm
February 10, 2:00 pm
--sweetheart of a sale!
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Place a Kansan want ad Call 864-4358
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Dinner-4:30-9:30
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Next to Econolodge
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Come in and "test drive" our new line of car stereos by Audiovox.
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9-9 Daily
10-7 Sunday
VISA AND MASTERCARD
WEL COME
DISCOUNT CENTER
SWEETHEART CARNATIONS
99¢ Each
cash & carry
cr
cupid
delivery
special~
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6 CARNATIONS BOXED WITH A PERSONALIZED CARD
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CONTACT
SUSAN AT
Jayhawk Bookstore
1420 Crescent Rd. 843-3826
THE DOUBLETREE HOTEL AT CORPORATE WOODS
WINTER WONDERLAND WEEKEND
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The
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$3.95 Reg. $4.25
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