CAMPUS AND AREA
Page 2-B
University Daily Kansan, January 16. 1985
Dean expects fewer students for enrollment
The number of students enrolled this semester probably will be down from last semester, but about the same as last spring, the dean of educational services said Monday.
Gil Dyck, the dean, said enrollment traditionally decreased in the spring because some students were transferred, and some students transferred.
"Some decide they don't want to pay the price for education or have financial problems. About 5 to 8 percent of the freshmen drop out. Some sophomores drop out, too," Dyck said.
The 20th day enrollment figure for last spring was 22,910. The 20th day figure is the number of students enrolled at the University of Kansas on the 20th day of classes. KU officials send that total to the Board of Regents each semester for budget purposes.
Jean Einspahr, Prairie Village junior, buys books for her classes. Einspahr, as well as many other students, fought crowds and long lines Monday to get all of the supplies needed for the semester.
The number of high school graduating seniors in Kansas and many other states has declined. This trend hasn't caused a decline in KU's overall enrollment.
Med Center's fourth heart recipient improves
The fourth recipient of a heart transplant at the University of Kansas Medical Center was upgraded last week from critical to serious condition. The University of Kansas City, Kan., campus said Monday.
Joy Shepherd, 52, of Carterville.
Mo., received her new heart Thursday and was placed in the intensive care unit, said Mary Harrison, the director. She said that Shepherd's care was stable and that she might be moved out of intensive care by the end of the week.
Harrison said doctors were pleased
with Shepherd's progress. She said Shepherd could be released from the hospital in three to six weeks if her condition continued to improve.
Coronary artery and valvular heart diseases plagued Shepherd for more than a decade. She underwent heart surgery in 1973 and 1979, and a
heart attack in October caused her health to deteriorate further.
James Hale, who in July became the Med Center's first heart transplant patient, is out of the hospital and doing fine, Harrison said.
The second heart recipient, Clara
Sallaz, died after her transplant.
Government gives KU funds for ad research
By NANCY HANEY Staff Reporter
The U.S. Department of Transportation last week granted the University of Kansas $464,362 to help anti-drunken driving advertisements.
KU received the grant after competing with advertising agencies and other universities. Research on the project is to begin next month.
The research will start with a planning stage that will last approximately six months, Lastovicka said. The researchers first will try to define the lifestyle of youth in the Midwest.
John Lastovicka, associate professor of business and a coordinator of the project, said the Institute for Economic and Business Research, the Center for Public Affairs and the County Citizens' Committee on Alcoholism would finance the money and the research work. A Kansas City, Mo., advertising agency will provide creative work for the project.
Lastovicka said he thought KU was able to provide the services the department was looking for to do the project. He said he thought the groups involved in the project of KU was another selling point.
"I THINK THE FACT that there are private and public firms working together in this project is good. You don't see this very often," he said.
The researchers are using young people as their target audiences because youth are involved in most
drunken driving accidents, Lastovicka said.
After the researchers have done the research and ads have been drawn up, the ads will run in three different test market cities in the Midwest. Lastovicka said those cities would be chosen later.
One test market will run paid advertising aimed at the effects of drunken driving, while another will run public service announcements. The third test market will be used as a control market.
RESEARCH WILL BE done in each of the cities before the ads are run to determine the behavior and attitudes of the youth in each market.
After the ads have run, more research will be done to see what effects the advertising had on attitudes and behavior in each market. Lastovicka said the entire project would last about two years.
He said the purpose of the research was to determine whether paid advertising would work better than the public service announcements now used to educate youth about drunken driving.
But Walt Bodine, a news commentator for KMBC-TV in Kansas City, Mo., said last week in one of his commentators that the amount of money being spent for the research was not usurped.
Bodine said Monday that he thought it was obvious that paid commercials were better at influencing behavior than public service announcements. He said paid commercials were less effective because they were broadcast at a preferred time of day and were generally well produced.
Students mix social views survey says
By United Press International
NEW YORK — College freshmen responding to a recent survey showed a mixture of conservative and liberal attitudes, favoring disarmament and women's rights but showing less support for legalizing marijuana and abolishing the death penalty.
"The these mixed liberal and conservative trends show clearly that there is no monilistic trend toward greater student conservatism as many pundits suggested during the recent presidential election," said UCLA Professor Alexander Astin, director of the recently released 19th annual edition of "The American Freshman: National Norms for Fall, 1848."
"Today's students are highly selective in their attitudes on social issues," Astin said. "While being more conservative on matters of taxes, crime and drug use, they are more liberal than ever on matters of equality for women, school integration and students' rights." Astin said.
THE SURVEY, COVERING 415 items or categories, comprised a representative group of 182,370 students from four page forms last fall.
About 65.6 percent of the students believed "the federal government is not doing enough to promote disarmament.
Support for busing as a means of reaching racial balance in schools was at a record high, 53.6 percent. Support for a national health plan "to cover everybody's medical costs" also reached a high, 61.4 percent.
ONLY 22.4 PERCENT agreed with the statement that "the activities of married women are best confined to the home and family."
Another record low, 21.6 percent, supported the idea that "college officials have the right to ban persons whose views from speaking on campus."
On the conservative side, support for legalization of marijuana continued to slump. Only 22.9 percent of students supported that, down from 25.7 percent in the 1963 survey and 52.9 percent in the 1977 survey.
Support for abolishing the death penalty dropped to 26 percent, its lowest in the history of the survey since the 1983 and 57.8 percent in 1971.
Other highlights
- Computers. As in 1983, there was a sharp increase in the percentage of entering freshmen who had written a computer program in the previous year (50.6 percent, up from 37.5 percent last year and 27.3 percent in 1982.)
- Values. Seven students in 10 (71.2 percent) indicated that “being very well off financially” was an important personal goal, up from 69.3 percent in 1983 and only 43.5 percent in 1967. By contrast, student interest in “developing a meaningful life philosophy” was at 44.6 percent this year, well below the peak of 82.9 percent in '67.
- Careers. An all-time high of 22.2 percent, up from 20.4 percent last year, aimed for business careers.
The one. The only. Only not-so-blue.
The Levi's 501 *Not-so-blue lean.
The one-and-only original American jean in
The landmark only original American painter
street-wise world-weathered shades
Black. White. Gray. Grayer. Almost-blue Bleached-out
Indigo stripe. As well, of course.
as true-blue indigo. Classically constructed in authentic Cone denim. The famous button fly
Made to be worn. Shrinks down to fit
only one body. Yours. Not so blue. But in the mood
Levi's and Cone. Legendary.
THE FABRIC OF LIFE