TOMORROW'S NEWS
Batter Blaster
Batter in a can? Say it isn't so: Batter Blaster will be arriving in the Lawrence area this spring.
Easy cheese revolutionized the ease of using cheese in snacks. Now Batter Blaster does the same with pancakes.
Batter Blaster is pancake batter in an aerosol can. It's USDA organic certified and each can makes 28 four-inch pancakes.This is not a product in small circulation; it's sold in 9,000 retail stores coast to coast.
"Pancake and waffle batter can come out of a can. It can be wholesome and good for you," says Sean O'Connor, founder and CEO of Batter Blaster."I know it's nuts, but why not? Why can't we get batter in a can?"
The can of batter is kept refrigerated until use. All it takes is a quick shot into a waffle iron or onto a griddle to start cooking.
"College students are like, of course, pancake batter in a can." But I get it—the novelty
of it. It's pancake batter in a can," O'Connor says.
The company has the ability to produce cans of cupcake batter and brownie batter and may release them, though dates are uncertain.
Batter Blaster should be arriving in Lawrence-area Kroger stores this spring. Until then, it's a drive to Costco in Kansas City, Missouri, or a trip to Akin's Natural Food Market in Topeka to pick up pancakes in a can.
Ross Stewart
The cans sell for $5 to $6. For more information about Batter Blaster and to hear their spellbinding jingle, visit www.batterblaster.com.
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February 5,2009