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University Daily Kansan / Wednesday, April 22, 1992
$50 $50
MONO
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For additional details call Lawrence Donor Center at 749-5750
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UNCLE DIRTY
TOES
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THURSDAY 23
Adv, Tix. 1B & over
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Puppies
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TOASTERS
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FRIDAY 24 from L.A. Adv. Tix 18 & over
SATURDAYS 25
L.A.
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SUNDAY 26 Epic Recording Artists SUN-60 CAMBERWELL GREEN
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Cheesier new chip avoids Dorito Breath
DALLAS—The crunch staysas well as the spicy cheese taste and the orange stuff that rubs off on your bands and lins.
The Associated Press
But Frito-Lay Inc. yesterday said a new formula for nacho cheese Doritos would make an important change.
A lot less Dorito Breath.
"It was not an objective at all. It turned out to be a pleasant side benefit of the new and improved seasoning," said Stephen Liguori, vice president of marketing at Frito-Lay, the nation's leading maker of salty snacks.
The company also will tout the change in a multimillion-dollar ad campaign featuring heavyweight boxer George Foreman and his four sons, all named George.
The new Doritos, billed as "nacho cheesier," will hit stores May 2. Frito-Lay cooks, truck drivers and marketers will spend their Saturday handing out 5 million snack-size bags in grocery store parking lots nationwide that day.
Doritos is the biggest-selling line of Frito-Lay products and represents $1.3 billion of the company's $3.3 bil-
Frito-Lay dominates the salted snack market with more than a 40-percent share. But the company increasingly has felt pressure from well-heeled rivals such as Anheuser-Busch's Eagle Snacks and other food producers, including fruit growers, who have become better marketers.
Last fall, the PepsiCo Inc. unit cut 1,800 jobs, about 7 percent, to lower costs. Pepsico's snack food operations, mainly Frito-Lay, had a revenue gain of 5 percent last year but a 1-percent drop in operating profit.
"What they're trying to do is keep the volume growing," Emanuel Goldman, analyst for Paine Webber in San Francisco, said of the chip change.
The company has been selling the new nacho Dorito for six months in Denver with no special packaging or
"In today's marketplace, you've got to be fresh," Liguori said. "You've got to be innovative, and you've got to give consumers reason to keep coming back."
itio-Lay is changing the formula of its nacho cheese-flavored Doritos.
advertising. Sales jumped 10 percent, and tests showed teen-agents liked the new taste by a 2-to-1 margin and adults by a 3-to-2 margin.
Frito-Lay for years has conducted meticulous tests of its products. Its researchers, for instance, have been
known to count the number of leftover chips from bags given as samples at movie theaters.
lion in 1919 revenue. The nacho cheese flavor, first introduced in 1972, accounts for more than 60 percent of Doritos' sales.
The main ingredient change in the new recipe is the switch to more natural cheeses. Beyond that, the company will not say what is different.
During recession, credit cards ease the crunch
Survey finds users worry about debt
"Consumers have been using credit cards to maintain their standard of living during rough times," said Elgie
WASHINGTON — Consumers used credit cards to help them through the recession and more than half of card users worried about meeting their monthly payments, according to a survey released yesterday by consumer groups.
The Associated Press
instruction in money and credit management.
"We have to be concerned about the generation that's currently in high school," said Stephen Brobeck, president of the Consumer Federation of America, which urges consumers to avoid interest charges by paying off their credit card balances each month.
minus four percentage points.
The survey was sponsored by Brobeck's group, Holstein's association and AT&T Universal Card Services. The telephone survey questioned 715 credit-card users. The survey has a margin of error of plus or
Holstein said low-rate cards were available, but for the most part not from large issuers. He said consumers often did not know how to find a low-rate card. One of four responding to the survey said they relied on advice from friends or family rather than seek information from a library, consumer group or government agency.
Separately, Holstein's group issued an alert warning U.S. citizens to be wary of misleading "guaranteed" credit offers. Legitimate secured credit cards offer consumers with previous credit problems a credit card.
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Ninety percent of the respondents said credit-card rates, despite some recent decreases, were too high. Two-thirds said they could use more information to help them choose the right card, and 92 percent said high-school students should be required to take
Forty percent of those questioned said they were very concerned about meeting their monthly credit-card bills, and an additional 14 percent said they were somewhat concerned.
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Holstein, president of the Bankcard Holders of America. "They know it's not a great way to go, for many there's no other option."
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