2B
Quick Looks
Wednesday July 15, 1998
HOROSCOPES
Today's Birthday (July 15)
You are stronger than usual this year and luckier. Set financial goals in July. Learn through experience in August. September is the best for buying real estate.
Aries (March 21-April 19) - Today is an 8. A friend's mistake can teach you a good lesson. Make sure you do not do the same silly thing yourself. Take your own sweet time making a decision involving your hard-earned money. A gamble probably will not pay off, but a calculated risk might.
Taurus (April 20-May 20) - Today is a 6.
You are strong, vigorous and good looking. Don't
expect to get everything you want without a fight,
however. If the other person wants the prize more
than you do, it may not be worth the effort. The work
you're doing now will pay off later.
Gemini (May 21-June 21) - Today is an 8.
Too bad there is work to be done. You are in the mood to play. So is your sweetheart, so do not worry. There will be plenty of time for that later. Meanwhile, make sure financial paperwork is filled out correctly.
Cancer (June 22-July 22) - Today is a 7. You could have a very productive meeting today. You and a bunch of your friends may come up with a way to make more money. It might be for a worthy cause, or it might be for yourselves. Start with an old-fashioned idea and add modern technology.
Leo (July 23-Aug. 22) - Today is a 5.
Do not expect to accomplish anything quickly. First you will have to consider all the consequences of your actions. Any you miss will be provided by a jury of your peers. Your friends may be critical now, but they can save you trouble later.
Virgo (Aug. 23-Sept. 22) - Today is a 6.
Your workload is intense all week long. Today, get some help from a distant friend. He or she may be able to provide something you need, so you do not have to do it all yourself. Do not be afraid to learn something that looks too difficult.
Libra (Sept. 23-Oct. 23) - Today is an 8.
You may get help with a domestic problem that has been giving you fits. If money is tight, try trading. It is hard to keep your mind on business when you're so much in love. If this has not happened yet, watch out!
Scorpio (Oct. 24-Nov. 21) - Today is a 6.
Get a friend to fight on your side today. Apart, you do not stand much of a chance. Together, you can at least slow the competition. Your alliance is complicated by the fact that you and the friend don't always get along.
Sagittarius (Nov. 22-Dec. 21) - Today is a 7. If you get the chance to do extra work today, take it. If you do not need the money now, you will soon. Something you want or already bought may cost more than you figured. You are good at fixing things. That will help a lot.
Capricorn (Dec. 22-Jan. 19) - Today is a 6.
You may be plagued by self-doubt. But if things are not going the way you expected, it is probably not your fault. And there is something else you have not considered: These changes could turn out to be better for you in the long run.
Pisces (Feb. 19-March 20) - Today is a 6.
Gaining a new skill could lead to a raise in pay. A friend can lead you in the right direction. Do not follow too close, though. Make modifications to fit your own needs. Take extra time with your homework tonight. It is tough, but it will be worth it.
Aquarius (Jan. 20-Feb. 18) - Today is an 8.
A new household appliance could be a good investment.
Once it is paid for, it will save maintenance costs.
Make sure you get one that will last long.
Meanwhile, ignore gossip from a bitter person. Find out the facts yourself by going to the source.
Commercial to generate interest in football
30-second spot includes intense players, a kicker. a football-sized dog
Note: Horoscopes have no basis in scientific fact and should be reaaf for entertainment purposes only.
By Jorry Jackson
Kansan staff writer
Crew members with Michael and Montgomery Production Company of Kansas City prepare for a scene in a commercial shot in front of Wescoe Hall. It was filmed Thursday for the KU Athletic department's 1998 football season advertising campaign. Photo by Graham K. Johnson/KANSAN
Lights, camera, action. An unusually large crowd of students littered the steps leading to Wescoe Hall Thursday morning as bicyclists rode between trees and a single football player ran through the crowd, knocking a stack of The University Daily Kansan out of a young man's hands.
Producer Terri Montgomery said the commercial, focusing on the University of Kansas 1998 football team, was envisioned by both Kansas City based agencies to promote the team and the intensity of the players.
Kansan staff writer
That was the first of four scenes of a commercial filmed for the KU Athletics Department by the Michael and Montgomery production company and the MMG Worldwide advertising agency.
Linebacker J.J. Johnson, Los Angeles senior; offensive lineman Dan Dercher, Mission senior; wide receiver Termaine Fulton, Topeka sophomore; and kicker Joe Garcia, Olathe sophomore, each had starring roles in the commercial. Montgomery and director Michael Dali also included several dozen students as extras to play, oddly enough, students.
Rick Mullen, director of KU athletic promotions, said that the department decided to create a new commercial to increase ticket sales for football.
"We want to get KU football out there to the people," Mullen said.
He said the commercial cost about $25,000, which was paid for by the department's promotions budget. Mullen said he hoped that the commercial would hit the television stations in the Kansas City and Topeka markets by Aug. 1.
The commercial marked the first time that the Athletics Department has worked with a professional advertisement agency for football. Mullen said that because many people at MMG Worldwide were KU alumni, working with them was easy.
"We have a core group of fans and alumni that live in those areas that we want to keep and build upon," Mullen said.
Brent Niemuth, creative director for MMG Worldwide, said that the firm had some innovative ideas for promoting the 1998 KU football season.
"We've tried to convince the Athletics Department to take a much edgier approach
to football advertising this year," he said.
Niemuth said that the commercial would consist of four scenes in a 30-second spot. covering four football players who never stop thinking about football.
"These guys are living and breathing football, making it a part of their lives, and we are asking the fans to do the same thing," Niemuth said.
The commercial's scenes will range from a wide receiver catching a falling vase in the Spencer Art Museum, to an unusual scene involving a field goal kicker and a small football-sized dog.
"We are trying to generate excitement for the '98 season," Niemuth said. "As long as we can do that, we'll have done our job."
SPORTS CALENDAR
Wednesday, July 15
6:30 p.m.
ESPN — Major League Baseball, New York Yankees at Detroit OR —Cleveland at Boston
ESPN2 Cycling, Tour de France, stage 4. (same-day tape)
9:30 p.m.
ESPN — Major League Baseball, Houston at Arizona OR — Tampa Bay at Anaheim
11:30 p.m.
ESPN — Cycling, Tour de France, stage 4. (delayed tape)
PUTTING IT TOGETHER
Melinda Houlihan, Olathe senior, and Bryan Bass, Topeka junior, prepare the new recycling bin in Stauffer-Flint Hall for use. Houlihan and Bass, of the University's recycling office, installed the bin Thursday and plan to install most of the bins by the end of the summer. Photo by Graham K. Johnson/KANSAN
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