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The University Daily Kansan
Fridav. January 30.1998
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The Surge Spring Break RV stopped at the Burge Union yesterday to distribute promotional material and entertain students. The University of Kansas is one of about 50 stops on the RV's tour. Photo by Lizzie Weber/KANSAN
Green machine surges to Burge
By Sara Anderson sanderson@kansan.com Kansan staff writer
A bright green 30-foot Coachman RV stopped student traffic yesterday in front of the Burge Union.
The Surge Spring Break promotional tour was on campus from 9 a.m. to 5 p.m., distributing spring break information. Students could play video games and attempt to win hats, shirts, key chains and Surge cola.
Howard Milton, graduate adviser for Student Union Activities, said the promotion had been successful.
junior, said he did not care about the promotions brought to the University.
"It doesn't bother me," he said. "I really don't care if they come or not. I'm impressed that they bring the video games and an entire RV here. It's a lot of money to spend on nothing."
"We've had about 200 people so far today," he said around 1 p.m. "We would've had a better turnout at the Kansas Union, but it is good for the Burge Union, it sometimes gets neglected."
Students had mixed reactions about the promotional event. Bank
Telly Teague, Kansas City, Kan. senior, said it gave students a distraction.
"I think it gives you something to do," she said. "I don't usually go. It makes me think school is just for selling stuff."
Jacob Arnold, Overland Park
"It gets the product name out," Murphy said. "It's all about marketing."
Brandy Mogle, Basehor junior, said she usually went to the displays.
The purpose of the tour is to help get students ready for spring break. The tour began Jan. 20 and will visit approximately 50 college campuses. Surge will also have "unrest" areas on the way to Panama City and South Padre Island featuring tents with music, food, refreshments and prizes.
"Some are tacky and corny, but I want to see what they're giving away for free," she said.
Jon Murphy, who works for Contemporary Marketing Inc., helped organize the event, said the promotions helped market products.
Sue Buckley, manager of student programs and SUA adviser, said the promotional tour followed the established procedure set by the University Events Committee to use outside vendors.
"According to University policies, student groups have to reap some sort of benefit," she said. "We set up a table giving details about SUA's trip to Panama City for spring break and also are getting free beverage products from Coke for the bands and crew for Day On the Hill."
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