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Wednesday, August 18, 1993
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926%Massachusetts (913)749-3320
Revitalization tries to bring back Hollywood glory days
The Associated Press
LOS ANGELES—As surely as the swallows return to Capistrano, millions of camera-toting tourists swarm Hollywood Boulevard in summer to touch the magic of movieland.
They come from around the world where it is said that two American words are universally spoken: "OK" and "Hollywood."
"When people come to Los Angeles and you ask them what they want to see, they always say 'Hollywood,' a tour operator said.
out fans who fill the front of Mann's — formerly Grauman's — Chinese Theater day and night, carefully fitting their feet into footprints of the greats, usually leave the movie capital disappointed.
Alas, the glory days of the Hollywood district are gone. Kleg lights rarely illuminate the sky for movie premiers, and the great nightclubs of decades past have yielded to discos and strip joints.
The stars themselves now frequent Beverly Hills and Malibu. Now there are only homeless people, prostitutes and drug dealers on the streets of Hollywood.
Moving to Malibu
"Statistics show that 20 million people come to Hollywood Boulevard every year, but they don't stay," said Phyllis Caskey. "They look at the footprints and the stars on the sidewalk, and then they go spend their money in other parts of town."
But Caskey, guding light of the $45 million Hollywood Entertainment Museum project, and others who put the tourist traffic figure as high as 45 million, said that was changing. After decades of moribund leadership and faltering projects, the rebirth of Hollywood could be at hand.
With fingers crossed and money in the bank, Hollywood is ready to welcome such projects as the Hollywood Entertainment Museum, the American Cinematheque, Los Angeles Contemporary Exhibitions and the Center for Photographic Studies.
"It's obvious that Hollywood Boulevard needs help," said Cinemaatheme Director Barbara Smith, whose project would occupy the landmark Egyptian Theater and provide activities including movie marathons and screenings of historical films
"This is help that would be meaningful," she said. "Hollywood Boulevard would become a really fun place to go."
A "Live on Hollywood" program.
launched in June, has added open air markets, street performers and historic walking tours to Hollywood. Planners envision sidewalk cafes and fine restaurants replacing electronics stores and fast food stands. Strolling security guards are in place as the first step toward a safe new boulevard.
"This industry is the image we send around the world of this country. Our Hollywood culture is celebrated all over the world. It has to be celebrated here," Caskey said. "It's an important economic resource for the city as the airport and the harbor."
In the midst of California's worst economic slump in decades, Caskey sees Hollywood redevelopment as a key to recovery.
"If apace is gone, you have to look at entertainment and tourism," she said. "If you want to create jobs, the No. 1 employer of entry level jobs in California is tourism Hollywood is the key."
Why has it taken so long? Ask the entertainment industry. Historically, there has been little investment in Hollywood from the business that stands to gain the most from sprucing it up.
The exceptions are Paramount Pictures, which renovated its own studio in central Hollywood and helped finance the museum project, and Disney Studios, which spent millions refurbishing the historic El Capitan theater on Hollywood Boulevard.
A long time coming
Hollywood, which is actually a part of the city of Los Angeles, has been slated for economic redevelopment since 1986. At that time the Community Redevelopment Agency adopted a plan and developers rushed in with designs to demolish buildings and put up show theater and restaurant complexes.
The largest project, the $250 million Hollywood Promenade, was planned by developer Melvin Simon to cover four acres near the Chinese theater. It would have housed the American Cinemahetique, the Entertainment Museum, shops, restaurants and movie theaters. No sooner was a ground-breaking party conducted than a roadblock was thrown up by a small citizens group which filed suit against CRA protesting the entire Hollywood plan.
The case took five years to wind through courts and, in the interim, economic bad times set in. The Simon company felt the pinch and asked for city assistance. Just as new plans
were being drawn, CRA spokesman Don Sprik recalls. Los Angeles was struck by the 1992 riots and a devastating budget crisis. The Promenade was abandoned.
"If the lawsuit hasn't been filed, the project would have happened," said Michael Dubin, a member of Korwasser and Friedman, the only development firm to successfully complete a new project, the Galaxy complex of movies and shops on Hollywood Boulevard.
"So many things happened." Duban said. "The roots happened, which really hurt Hollywood. The Boulevard still hasn't recovered. Then we had a mayoral election in which one candidate put Hollywood in a negative light saying what hadn't been done rather than what has been done."
No 'Planet'in Hollywood
that candidate, Richard Riordan,
won election over Hollywood's two-
term councilman, Mike Woo, whose
failure to complete the Promenade
overshadowed accomplishments
including the Galaxy, a highly suc-
cessful outdoor Hollywood Farmers
Market and a new, cleaner Cinema
District with recently planted leafy
trees.
Riordan focused on Hollywood's high crime rate, a tactic Dubin condemns as unforgivable.
"How do you entree to come to Hollywood when all they've beard is negative press from Rohrand?" he said. "I'd like to tell him that he decimated Hollywood's hopes of getting any new tenants."
Dubin said he was close to signing the upscale Planet Hollywood restaurant for the Galaxy when Riordan's campaign rhetoric hit. The restaurant chain, owned by a conglomerate of movie stars, pulled out.
Instead, the Galaxy now houses the Hollywood Yacht Club, a large, noisy night club eating to the MTV crowd.
"It's ironic," he said. "There's a Planet Hollywood in New York; there's one in Florida, but there's no Planet Hollywood in Hollywood."
Still, progress is being made, said Christine Essel, a Paranam Pictures executive who represents Hollywood on the CRA board. She said CRA has committed $4.4 million to immediate improvements.
A possible glitch could be the Metrorail subway project, which will bring underground transportation to Hollywood but will entail years of construction likely to obstruct traffic and eliminate parking.
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