10B
Friday, April 2, 1993
UNIVERSITY DAILY KANSAN
GO JAYHAWKS! WHAT A RECORD YOU'VE POSTED!
KEEP REGISTERING THOSE WINS AND WE'LL
CERTIFY YOU #1.
CONGRATULATIONS, LADY JAYHAWKS, FOR AN "A+" SEASON!
WE'RE PROUD OF ALL MEMBERS OF BOTH TEAMS IN THE WAY YOU'VE REPRESENTED KU AND KANSAS!
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Tournament's high profile began in 1979
Aura of Final Four relatively new
By Blake Spurney
Kansas sportswriter
Two former college basketball stars, Michigan State's Magic Johnson and Indiana State's Larry Bird, may be directly responsible for putting the capital F in the Final Four of the NCAA tournament.
their championship game dual in 1979 attracted a 38 percent share of television viewers, a record that still stands today.
Gary Johnson, assistant statistics coordinator for the NCAA, said that 1979 game elevated the Final Four into the upper echelon of sporting events.
The first NCAA tournament was in 1939, but the aura of reaching the Final Four is a relatively new phenomenon.
Often the question surrounding the Final Four was not who would win but by what margin UCLA would claim the title.
In the 1960s and the 1970s, the NCAA tournament lacked some of its current surprises.
Johnson said the first mention he could find of the term Final Four was in the "1975 Official Collegiate Basketball Guide." However, it referred only to the "final four" in passing.
John Wooden coached the Bruins to 10 NCAA championships in 12 years, beginning in 1964. That run included seven consecutive titles from 1967 to 1978.
But despite that historic run, UCLA was neither the tournament's first nor its last dynasty.
many basketball experts refer to Kentucky's teams of the 1940s and 1950s as the real dynasty. Coach Eddie Johnson led the team to the crown in 1948, 1949 and 1951.
Cincinnati came along a decade later and appeared in the national semifinals five consecutive years, winning the championship in 1961 and 1962.
Nevertheless, it was Villanova's upset of Georgetown in 1985 that Gary Johnson called the biggest upset in the tournament's history.
Although Magic Jonsson and Larry Bird are credited with increasing the legendary stature of the Final Four, other reasons are also significant.
Another major breakthrough that led to the event's growth came in 1973 when the format for the semifinal and final games became known, for the first time, the champpass The Blue Devils won titles in 1991 and 1992, and reached the Final Four each year from 1988 through 1992.
That string of Final Four appearances has been matched only by UCLA and Duke, which accomplished the feast last year.
Kansas fans will never forget 1988, when the Jayhawks, led by All-America Danny Manning, made the glass slipper fit in their incredible title run.
Besides its legend and significance, other parts of the Final Four have grown as well, including the basketball players themselves.
The NCAA tournament widened its field to 64 teams in 1985, which meant more teams had a chance to reach the Final Four. And almost every year since, a Cinderella story has emerged at the Final Four.
It cost NBC more than $1 million for the television rights to the 1973 semifinal and final games, as compared to the almost $150 million annual fee that CBS now pays for the television rights to all of the NCAA tournament games.
In 1945, coach Henry Iba led Oklahoma AARM, now Oklahoma State, to its first of two consecutive NCAA basketball titles by utilizing a revolutionary creature, seven-footer Bob Kurland.
Kurtland was voted the tournament's Most Valuable Player both years, even though he was described by Kansas coach Phog Allen as a "glandular goon."
porship game was televised in prime time.
In today's game, those "goons" are common. For example, Kansas 'semifinal opponent in this year's Final Four, North Carolina, has four seven-footers.
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Congratulates the Jayhawks and the Lady Jayhawks on their success during the1992-93 basketball season
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