CAMPUS/AREA
UNIVERSITY DAILY KANSAN
Wednesday, March 31, 1993
3
Survey examines spending habits
By Will Lewis
Kansan staff writer
A survey released last night by the University of Kansas' Small Business Development Center could help Lawrence businesses more effectively market their products to KU students.
According to the survey, students tend not to shop in Lawrence because there is not as much selection and the prices are higher than in larger cities such as Kansas City and Topeka. But convenience prevents most of them from making trips for goods a habit,
especially for groceries, alcohol and personal goods.
The center, a non-profit program or the School of Business that aids in Lawrence small business growth, issued about 1,300 surveys to students through their instructors in late February. Of that number, 228 students returned the survey.
Although not all the surveys were filled out, Mike O'Donnell, director of the center, said the information still was useful.
"It's not by any means a scientific type of study," he said. "We're just presenting a snapshot of KU students.
Given that we had a fairly high response rate,we had a pretty good cross-section of people."
The survey provided information on where the bulk of students' money went, frequency of certain purchases and coupon usage.
efitted her after representatives from the center brainstormed for ideas on how to improve her marketing strategy to KU students.
"Ive received some exciting ideas on marketing for the KU students." Wenger said. "This information is new to me and I was very pleased to have it."
Scala Jordottin, a public relations assistant at the center, said students were in need of support.
Representatives from Lawrence businesses, including Emprise Bank and Minuteman Press, attended the "Marketing to University Students" seminar, where they were allowed to ask for suggestions on how to improve their businesses.
Shirley Wenger, an Emprise Bank representative, said the meeting ben-
"Businesses have such a vital interest in where students shop and what medium they use," she said.
Where does all of your money go?
Results of a survey conducted by the Small Business Development Center show how KU students spend most of their time. 228 KU students were interviewed.
Amount spent each month on . . .
Amount spent each month on . . .
Clothing $34.50 Sports $7.32
Gifts $7.66 Discount $13.96
Books $15.07 Alcohol $26.27
Fitness $2.79 Movies $20.84
Electricity $10.51 Personal $17.48
Food $42.14 Groceries $69.52
Storm brings tornado, pea-size hail to area
Dave Campbell KANSAN
By James J. Reece Kansan staff writer
A string of storms stretched across the Midwest last night and dropped pea-size hail in Lawrence and a tornado in DeSoto. 15 miles east of Lawrence.
A Johnson County Sheriff's officer said the tornado was reported at 6:15 p.m. It tore the roofs from several residences and damaged several outbuildings. The department received no tornado-related injury reports.
Joe Heim, a member of the KU Weather Service, said a low pressure system moving slowly east was responsible for the tornado and the chain of tornado warnings from northeast Kansas, which included Douglas County, into parts of Missouri, Arkansas, Louisiana, Texas, Mississippi and Alabama.
Heim, Clarence, N.Y., graduate student, said the Douglas County sever storm warning ended at 6:46 p.m., but not before pea-size hail fell in
Lawrence. The hail started at 5:50
pm and fell for about 40 minutes.
Golfball-size hail fell in Bonner Springs, Lenape and Basehor, he said. Hail of the same size ravaged campus in March 1991.
Hem said the pea-size hail would have caused minor damage compared to the 1991 storm but that did not stop many students on campus from taking action to protect their cars.
Around 6:15 p.m. motorisists clogged the parking garage at Jayhawker Towers to escape the hail.
"It was beyond full," said Laura Humvall, Leaad sapophom.
Marcus Reid, Leaweenw junior and parking department employee, said drivers who were trying to avoid the storm filled the parking facility and the garage at Gertrude Sellars Pearson and Corbin residence halls.
"It scared everybody," Reid said. "Everybody was looking for underpasses."
Rachel G. Thompson/ KANSAN
Piggy-back nap
A man enjoys the mild weather at Potter Lake while his son sleeps peacefully on his shoulders and back. Later in the afternoon, a storm front with severe thunderstorms moved through the area.
Shawn Johnson, Peck junior, reads the Lawrence weather for KZT0 radio 97.5 FM, Johnson was offered the disc jockey job at KZT0 after playing a DJ in Rock Chalk Revue. Drinking soft drinks and answering the request line helps keep Johnson awake during his midnight to 6 a.m. shifts.
Stephen Pingry / KANSAN
Rock Chalk role leads to job
Radio station offers student position as DJ
By Dan England
Kansan staff writer
recruiting Johnson.
Shawn Johnson's bad singing voice helped him get a job as a disc jockey.
After playing one in the Phi Kappa Psi-Chi Omega production at Rock Chalk Revue, Paul Schmidt, Topeka senior and former director of operations management at Lawrence's KZT radio 95.7 FM, recruited Johnson for the real thing.
"He really seemed to enjoy being a DJ, and he sounded like he had a good radio voice," said Schmidt, who resigned from the station after
But Johnson, Peck junior, had to be convinced even to try out for the play. He said he decided to be the DJ because it was the only part in the play that did not require any singing.
"I'm not much of a vocalist," he said.
Schmidt approached Johnson after the production and asked him if he would like to work as a DJ for the station.
"I was really shocked that I could be a DJ without being qualified, but now I'm having a blast with it," Johnson said. "It's definitely the best job I ever had."
Johnson said he thought that he didn't inject enough life into his character during rehearsals, so he rented the movie "Grease," in which one of the characters was a vibrant DJ. Although he did not copy the DJ in the movie, he said it helped him
get a feel for his character in the play.
"I tried to use a Casey Kasem-type voice for my character," Johnson said.
Kasem was noted for hosting the weekly Billboard radio program "American Top 40" before moving to his own show.
Johnson does not emulate anyone for his current job, however. He described his style as "a little crazy."
"I'm never one to just talk on the radio," he said. "I try to be a little hyper."
Johnson works two nights a week from midnight to 6 a.m. He said he would play whatever people requested, from easy listening to pop.
Scott Parks, a Lawrence senior who works for KZTO, trained Johnson for the job. Parks said he told Johnson to relax and not to say anything that would offend the station's target audience of females between the ages of 35 and 55.
"I told him to be Mr. Pleasant and that when he gets on the air to pretend that everyone listening to him is a friend," he said.
Johnson doesn't have to pretend. He said friends listen every time he is on the air.
"I have a contest where I give away movie tickets every night I work for people who are listening," he said, "and last week was the first time one of my friends didn't win."
Johnson said that the first time he went on the air, he forgot to turn the volume up on the microphone, and about 13 friends called in to tell him they could not hear his voice.
"I was really nervous," he said, "but after I got going I thought it went just fine."
Beth Hedva is a licensed Marriage, Family, and Child Counselor and certified hypnotherapist who blends ancient wisdom teaching with modern psychology. In this new book she reframes the experience of betrayal as a spiritual event in one's life, advancing the concept that betrayals are fertile ground for personal growth.
STA STUDENT TRAVEL 1-800-777-0112
STA TRAVEL
the world's largest student & youth travel organization.
Minister Conrad Muhammad
The National Youth Representative of the Honorable Louis Farrakhan SPEAKS!
Date: Sat. April 3,1993
Place: KS Union
Ballroom (on campus)
Time: 7 pm SHARP!
Subject: "Why the U.S. Gov't Fears Black Youth and the Role Black YouthMust Play in the Year 2000" sponsored by: Black Student Union and BMOT