12
Thursday, March 11, 1993
SPORTS UNIVERSITY DAILY KANSAN
Magazine promotion to finance sports clubs
By Mark Button
One of the nation's top sports magazines has come to Kansas to help the club sports program raise money.
Kansan sportswriter
Sports Illustrated has chosen Kansas as one of four universities it will visit for its "March Madness on Campus." Sports Illustrated also will visit the campuses of North Carolina, Kentucky and Florida.
National Media Group, a public relations and sports marketing branch of Sports Illustrated, came up with the idea for the promotion. Marc Samson, a representative of National Media Group, said Kansas' basketball tradition helped in the decision to come to Lawrence.
Samson also said that this was the first on-campus promotion for Sports Illustrated.
"We wanted to pick the top basketball programs," Samson said. "We also wanted to work with schools that wanted or needed money."
venue for KU athletic clubs," he said.
Other goals, Samson said, were to get campus exposure for Sports Illustrated and to help the magazine's subscription sales.
"Our primary goal is to generate revenue for KU athletic clubs," he said.
Six of Kansas' 32 club sports will be soliciting subscriptions to the magazine, which has featured many Kansas athletes on its cover, including three appearances by former two-time All-American basketball player Danny Manning.
"We appreciate support given to us by anyone," she said. "Sports illustrated is giving us a chance to generate some money."
Gina Cameli, president of the Ultimate frisbee club, said she thought the promotion was a great idea.
Students and faculty who subscribe
to Sports Illustrated through the promotion will receive a 55 percent discount off of the newsstand price. The cost of the 30-week subscription is $39.96 or four installments of $9.99.
For each subscription sold by a club sport member, that club will receive $10. Ultimate, which has approximately 60 members, has set its goal at making one sell by each member. Cameli said the club would use the $600 for travel costs or for entry fees to summer tournaments.
Venita Mitchell, director of sport clubs with Recreation Services, said that the promotion was a good opportunity for the clubs to help themselves earn money. She said that many of the clubs used fundraisers to help with costs that exceeded the money they received from Recreation Services, but that this was the first one done through the school.
"You always take a risk with a fund raiser," she said. "Especially the first time."
However, the clubs are optimistic about the opportunity.
Lori Zito, president of the women's soccer club, said the club had been looking for chances to raise money.
"The University does give us money to enter tournals," Zito said. "But traveling expenses add up. It's always safer to have more money."
The promotion features "Sports Illustrated Super Shots," which is a photo exhibit highlighting great moments in college basketball history and a sample of the free-gift video, "Michael Jordan's Air Time."
"March Madness on Campus" can be found in the front lobby of Robinson Center. Accompanying the display is a contest to send one student and a guest on an all-expense paid trip to the 1994 NCAA Final Four in Charlotte, N.C.
914 Massachusetts
841-6966
frames PAUL MITCHELL
Sutton voted Big Eight coach of the year
The Associated Press
After starting 1-3, the Cowboys came behind center center Bryan Reeves. They finished 19-7, with an 8-6 conference record that put them in a three-way tie for second and gained the No. 2 seed in this weekend's Big Eight tournament.
KANSAS CITY, Mo. — Eddie Sutton of Oklahoma State, continuing what has become a tradition for him, has been named Associated Press Big Eight Conference Coach of the Year.
Sutton, one of the late Henry Iba's prize pupils as an Oklahoma State player, may have done one of his finest coaching jobs this year, molding a lightly regarded collection of athletes into a cohesive unit of winners.
Sutton, who coached at Arkansas in the Southwest Conference and Kentucky in the Southeastern Conference, has been named coach of the year in every league he's worked.
Sutton's milestone 500th victory came against Kansas State in a game that kept the Cowboys in contention for the Big Eight title in the final weeks of the season.
His career record is 501-187.
Sutton received 10 votes from a panel of media representatives. Kansas State's Dana Altman was named on four ballots. Danny Nee of Nebraska and Roy Williams of Kansas each got one vote.
"This has been a very satisfying season for me," he said. "Every coach wants to see his team improve as the season progresses, and every coach wants his team to play as best they can to maximize their abilities."
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