GRADUATION ISSUE
University Daily Kansan, April 30, 1984
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Spring: a season for auto sales
By JOHN HANNA Staff Reporter
Spring is a time for new plants, cool breezes, young lovers and graduation. It's a time when greenery and life return to the land.
And, according to some Lawrence car dealers, spring is also a time for convertibles and sports cars. Spring drives customers to car lots.
Although the dealers say that graduating seniors do buy cars, the dealers agree that they do not see a large leap in sales because of graduation.
"It's not a boom," said Junior Bruback, sales manager for Jim Clark Motors, 212.W. 29th St. Terrace."They are here, but they have other priorities first.
"It's not just graduation. Most of them have to find a job first."
Gene Koch, a sales operations news manager for the Ford Motor Co. in Detroit, also said that spring was a time when companies and that they sold more cars.
A company's annual sales rate is determined by multiplying the number of car sales in a month by 12 to get a total for the year, he said.
FOR EXAMPLE, HE SAID, if a company had an annual sales rate of nine million cars in the fall, it would probably have an annual sales rate of 11 million cars in the spring.
Bruebke said Jim Clark Motors
unusually in Agril and June of its
business in Agilil, May and June.
Joe Gudenkaf, co-owner of University Lincoln-Mercury Inc., 814 Iowa St., said the market for cars was strong in October. He said he cars for summer vacations and travel.
Gudenaf also said that college graduates who wanted to buy cars generally were looking for cars manufactured within the last two years.
HE SAID SENIORS who already had jobs might说 that they could afford a
Randy Goldsmith, sales manager for
Turner Chevrolet, 3400 S. Iowa St., said most graduates who came to the car dealership considered buying middized or compact cars that cost about $9,000.
But Walter Thome, co-owner of Cardinal Maternal, 520 W. 23rd St., said most graduates that he sold cars to the school and under because of limited incomes.
"For most graduates, they're buying their first new cars," he said. "If they already have a job, that's what they lean toward."
"A lot of graduates need a car to look for a job," he said. "Some jobs require a car."
Goldsmith said that some car companies, such as General Motors Inc., offered incentives for graduates, such as low interest rates on car payments and low down payments. But he said that graduates accounted for about a 5 percent increase in car sales in the spring at Turner.
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