ENTERTAINMENT The University Daily KANSAN March 9,1984 Page 6 Firms helping students find spring-break fun By PHIL ENGLISH Staff Reporter Pit stops, beach parties, tanning contests and rock concerts are some of the highlights students can expect if they are going to bask at a spring break hot-spot. Those heading to the most popular spring-break vacation spots — Daytona Beach, Fort Lauderdale, Fort Walton Beach, Fla.; Padre Island, Texas; and the Colorado ski resorts — can expect fun in the sun and lots of free entertainment. Beer distributorships, tanning-lotion companies and cigarette manufacturers are a few of the many companies that will make sure their products are well as get to and from their destinations safely. "We want students to be able to look back on their spring break with fond memories," said Donald R. Lake, Anheuser-Busch Florida division manager. "If they stay away from too much sun or alcohol, or not enough sleep, and if they partake in the program we have developed for them, I'm sure the students will experience a wonderful vacation." To make sure students arrive safely, Anheuser-Busch will offer pit-stop and welcome centers for weary road travelers, complete with free coffee, doughnuts, soft drinks, a free three-minute call home, highway-safety tips and tourist information. Mary Dempster, spokesman for Anheuser-Busch, said that Budweiser would try to keep travel routes to Florida and Texas safe by diverting traffic to Indian Valley. Ind., Valdosta, Ga., and Sayannah, Ga. "We want to encourage students to stop and rest during their trek to the Florida and Texas Besides wanting to cash in on spring-break dollars and wanting their product associated with spring-break fun, the companies want to ensure the travelers' safety. "We want to give the kids something else besides drink, drink, drink," said Ed Trystad, corporate college promoter for Miller Brewing Co. Beginning Sunday, Miller Brewing Co. will sponsor two pool-side parties featuring This is Miller's first year at providing spring break entertainment, but Trystad said that students expected the beer companies to provide entertainment. But the beer companies are not the only market battling for tourist's attention. In Padre Island, Texas, Medicare and Hawaiian Tropic tanning-lotion companies will also schedule concerts during spring break, but the bands and the dates have yet to be disc jockeys and live bands in Fort Lauderdale, Daytona Beach, Pensacola and Fort Walton Beach. Reva de Tahaiti, Malibu Romp and Copperstone will also sponsor tanning contests and volleyball tournaments on the island. Maribor, Miller and Budweiser will encourage the travelers to keep the脏 be clean by offering souvenirs for recycling aluminum cans. Here are some of the highlights of spring break hot spots: Daytona Beach The Budweiser concert series will start off the break at 1 p.m. Wednesday with the Scotland based rock 'n' roll band Big Country, at the Bandshall. At 1 p.m. Thursday, R.E.M. will perform, and at 8 p.m. March 22, Heart will perform. On March 18, Miller will present The Sheiks and The Producers. Pensacola Fort Lauderdale Mike Love of the Beach Boys and Dean Torrence from Jan and Dean will bring good vibrations to the beach at 2 p.m. March 21. Heart will perform at 1 p.m. the following day. Fort Walton Beach The GO-GO's will close Budweiser's spring activity at 1 p.m. April 21 with a concert at Wayne Park. On Sunday, Miller will present the Tex-Mex sound of Joe "King" Carasco, on March 22 Budweiser will sponsor Jan and Dean in concert. South Padre Island SPECIAL TO THE KANSAN TEVAS Thousands of students will head for the beaches this spring break to enjoy a week of surf, sand, sun and fun. Companies such as Anheuser-Busch Inc. and Miller Brewing Co. are sponsoring free pool-side parties and beach concerts so that a student's vacation will be a memorable one. SPECIAL TO THE KANSAN For those who enjoy the rigors of skiing, many students will head for the mountains over spring break. Students usually spend their vacations in spots that have large crowds and a busy nightlife because they are to stimulating activities, an area psychologist said. Stressed and overworked? Take a vacation Bv MELISSA BAUMAN Students can justify ignoring their homework for a week with the blessing of many psychologists who say that vacations are an essential part of relieving stress. After a week of cramming for midterm exam, you will start spring break after their last class today. Paul Prusser, a psychologist at the Meningerton Appeka, said that vacations familiar basic need. You deserve a break today Vacations also offer an opportunity for prolonged feelings of excitement and anticipation and they allow people to return to work with renewed dedication, the survey said. A past Psychology Today survey on stress reported that vacations relieved tension, allowed intellectual enrichment, encouraged family bonding and provided self-discovery and allowed escape. SPRING BREAK 1S considered a midterm vacation, but it was originally Easter break, said William Balfour, professor of physiology and cell biology, who has taught at the University for 25 PRUYSER SAID THAT vacations give people necessary changes in scenery, relationships and routines. In addition, vacations give people a sense of freedom from authority he said. Although these needs may be fulfilled by spring break, they are not the reason spring break is so popular. Easter break was changed to spring break because the University calendar changed and Maynard Shelly, professor of psychology, said that this vacation time was necessary because students were under more stress today than they were 10 years ago. "It is evident that except for maybe 1 or 2 percent of the students, the days when college was a relaxing interlude filled with parties is over," he said. Shelly blamed this increase in stress on Easter was no longer in the middle of the semester. Although students are apparently under a lot of stress, they tend to vacation in spots with large crowds and a busy nightlife instead of calmly relaxing in a backyard hammock at home. Paul Pruyser, psychologist competition for jobs, especially in the professions. HOWEVER, PRUSYER DISAGREED with Shelly, saying that students did not need as much time off as they received. He said demands on students were not rigorous enough. Prusery also said that spring break might not relieve stress because it was scheduled at a specific time, giving students no choice in when they could take a vacation. "Ideally, vacations should be taken when persons feel ready for it — when they are particularly tired or exhausted." Pruyser said. In addition, he said that the middle of the semester might not be the ideal time for a vacation because it might be hard for students to prepare half that of the semester still remained. But Shelly said that a break six to 10 weeks into the semester allowed students to recuperate from built-up stress and to prepare for the stress to come. PSYCHOLOGY TODAY'S SURVEY implied that spring break might be ineffective in relieving stress because the break only lasted one week. The article said that longer vacations were more effective in helping people cope with stress than were short, frequent breaks. Although students are apparently under a lot of stress, they tend to vacation in spots with large crowds and a busy nightlife instead of staying in a backyard hammock at home, Psuyrsa said. Shelly said that this was explained by the "power of satisfaction" — the more satisfaction you experienced, the easier it was to experience more satisfaction. Therefore, students might seek a lot of stimulation, but few pressures, Shell said. BECAUSE OF THE POWER of satisfaction, people have a difficult time changing the amount of stimulation they are used to. Therefore, students might seek a Although spring break may be beneficial to one's mental health, not everyone can vacation in Padre Island or Breckenridge. Colo. Many individuals will cope with their stress by occupying themselves at home, constrained by the space and schedule. More Midwesterners drinking to St. Patrick By PHIL ENGLISH It may be the luck of the Irish, but St. Patrick's Day festivities are becoming more popular throughout the Midwest each year. Staff Reporter "Along with New York City and Chicago, the police department estimates the turnout to be the third largest, outside of Chicago," she said. "I am confident the estimate the turnout this year to be around 250,000 people." Kansas City will celebrate St. Patrick's Day on March 17 with the third largest parade in the country, said Mary K. Duwelius, planning for the Kansas City Saint Patrick's Day Parade Inc. The official start of the Kansas City St. Patrick's Day celebration is the "kick-off" luncheon scheduled for 11:30 today at the Hyatt Regency Hotel in Kansas City, Mo. In the United States, Midwestern cities such as Chicago and Kansas City stage some of the largest St. Patrick's Day celebrations. Notable guests at the event will be Gov. John Carlin of Kansas; Richard L. Berkley, mayor of Kansas City, Mo.; John E. Reardon, mayor of Chicago; and Clarence M. Kelly, former FBI director. The St. Patrick's Day Parade will begin at 11:30 a.m., March 17 in the downtown plaza area, Duwelius said. A street party will follow the parade at 1 p.m. "The Kansas City St. Patrick's Day Parade was first organized in 1873 as an all-day family celebration," she said. "Around 1955, the tradition died off, as the families stayed inside and out of the cold for the celebration." Tomorrow, the Uptown Theatre in Kansas City, Mo., will present an authentic Ireland party, with Kansas City Irish musicians Scartaglia, Ely O'Grady and Charly Slavin. The performer for the evening will be "Ireland's greatest tenor," Frank Patterson, Duelius said. In 1974, KCMO disc jockeys Michael Murphy and Dan Hogarty reorganized the event by holding an impromptu parade. The two men were dressed in black suits and they went and the parade was reborn, she said. The proceeds from the Kansas City parade will be donated to the Good Shepard Manor to help the physically and mentally handicapped elderly, she said. "Since then, the crowds have been growing larger and wilder every year," she said. "The day traditionally begins with a large Mass at St. Patrick's Church," he said. "The day is special, because Chicago has the largest Irish population in the United States." Liden said that about 50 different Irish clubs and bars would be marching in the parade. Afterwards, every organization will sponsor specials on drinks and food, he said. The second-largest parade outside of Ireland will be in Chicago. Dan Liden, coordinator for the Chicago parade, said that even though the parade was not the largest in the country, it was the best. The largest evening events will be in the Conrad Hilton and the Hyatt Regency Hotels in downtown Chicago. Leading Chicago's St. Patrick's Day parade this year will be James O'Grady, former Chicago police superintendent, Ed Brabec, chairman of the St. Patrick's Day committee, and Michael Noonan, the minister of justice of Ireland. Carole Vogelgesange, spokesman for the St. Louis Visitor Department said that St. Patrick's Day in that city was a battle of the local bars. "On the Friday before St. Patrick's Day, the bars open up at around 6 a.m.," she said. "From then on, it's a contest to see how many people the owners can get into the bars." Vogelgesange said that the pubs tried to out-compete each other by serving eccentric Irish food, like green ham, eggs and beer. "Ever since I've been in St. Louis, it's always been one bigong party," she said. In Wichita, St. Patrick's day will begin early with a 6 a.m. "Blarney" breakfast at the Bombay Bicycle Club in downtown Wichita. A party followed, followed by a party at the Holiday Inn Plaza. The official St. Louis St. Patrick's Day celebration begins with a downtown parade, she said. Following the event, a 10 kilometer race will be held. BY BERKE BREATHED The Wichita parade was first organized in 1976 by radio KAKZ and television KAKE personalities Jim O'Donell and Gene Rump. The first parade drew 1,000 spectators while the last parade drew more than 5,000 people. Why do people enjoy St. Patrick's Day so much? Quite simply, because it's a good excuse to buy TV promotions director for KAKE television in Wien. BLOOM COUNTY 1