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University Daily Kansan, April 18, 1983
Nutritionist says consumers are cheated
By MICHAEL BECK Staff Reporter
Nutrition quacks are taking advantage of gullible health food consumers and the government does little to stop it, a nutrition expert said yesterday.
Victor Herbert, chief of hematology and the nutrition laboratory at the Bronx Veterans Administration Medical Center in New York, said that cancer is advertising and research coaxed us unsuspecting people to try new diets.
The advertising methods used by nutrition quacks to get people to buy vitamins and health food usually omit many important points, and consumers are coaxed into using the products, he said.
AND THE RESULTS of studies and research used to back up the quacks' claims are usually improperly done
and, cannot substantiate the claims,
Herbert said.
An example of a deceivable study, he said, is one in which rats were fed white bread. After a few days the rats died
"Everybody ran out and said, 'White bread must be bad for you. And wheat bread is good.'"
"But if you feed anything just bread
it will die."
A few months after the study, a consumer organization fed white bread to one group of rats and wheat bread to another group. The rats that ate the wheat bread died first, he said.
White bread has a little milk in it, he said, and the wheat bread is mainly fiber, which the body does not use for enngery.
egery. Neither white nor wheat bread is better, he said. Each type serves a purpose. The key is variety.
"Variety, variety, variety," he said.
"No one food is perfect. One week eat
some white bread. The next week eat
some wheat bread. The next week eat some rye. Variety.
DESTINE HIS IMPLOURS, people continue to be misled by books on nutrition and miracle cures, said Nathan an author of two books on nutrition.
He said that books written by people such as the late Herman Tarnower were immensely popular, but not necessarily accurate.
necessary detail.
In Tarnower's book "Calories Don't Count," Herbert said, Tarnower claimed that sunflower oil was a good source of carbohydrates and had few calories.
Although Tarnower did not get in trouble for his statement about sunflower oil, he was found guilty of 11 counts of fraud when he tried to sell bottles of sunflower oil wrapped with his books.
this books.
"Let's keep those lies on one shelf and the products on another' is what the courts were saying," Herbert said.
"It's legal to tell lies, but it's not legal to put them on the same shelf as what they are lying about."
HERBERT ALSO SAID that magazines come close to joining proof, such as a study, with an advertisement for the product.
In of its issues, he said, Prevention magazine claimed that sardines were the perfect food and placed advertisement sardines a few pages beyond the article.
Although the law does not fully protect consumers of fraud and deception in marketing, Herbert said, it does require that a company give accurate evaluations of how effective the product is to buyers.
The best way to ensure that one does not get deceived by a nutrition quck, he said, is to get the recommended daily requirements of vitamins and nutrients and a balance of the basic food groups: meat, dairy products, vegetables and bread.
Six hours of Soviet films, along with a chance to speak with a delegation of Soviet athletes, will kick off the Soviet visit to the Kansas Relays.
Soviet films highlight visit
The Soviet film marathon will begin at 5 p.m. tomorrow in Hoech Auditorium, featuring films such as the 181 Academy-Award winning, "Moscow Does Not Believe in Tears," the department of Slavic Languages and Literature announced.
Other films include "Obomlov" and the 1980 Olympic gymnastics and Soviet track and field meet films.
Steve McKinney, press secretary for Athletes United for Peace, one of the four sponsors of the film marathon, said this would be the first time for many to view the 1980
Olympics since the United States boycotted the games.
"WE ARRANGED FOR the films to be sent to Washington and then to Lawrence through the Russian Embassy," McKinney said.
The films will be available to rent after the film marathon, he said. The proceeds from the films will go towards defraying the costs of training in bringing the Soviet athletes to the University of Kansas.
"We've got $10,000 to come up with," he said.
McKinney said that at 9 p.m. tomorrow in a group, of around 18 Soviet athletes along with two interpreters would be available for a 15- to 30-minute question-and-answer period.
Tickets for the film marathon are available at the door for $1.50.
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