University Daily Kansan; February 23, 1983
KU Indian women trade in saris for jeans
By MARGARET SAFRANEK
Staff Reporter
Take six yards of cloth, wrap it around you, and you're dressed, if you're wearing a sari — the native dress of India.
The knack comes in knowing how to wrap the yards of material to fashion the sari, according to Indian women and students at the University of Kansas.
Most of the women know how to wrap and wear the dress, they said this week, but while in this country they have their own garment in for American blue jeans.
"You can just slip into blue jeans. It doesn't make any difference if you wear them for three or four days, and wear
oure's no ironing." said Kalpana Trivadi, Madras, India, graduate student.
TRUVADI SAID SHE brought one sari with her from India but wears it for Indian festivals and special occasions.
"It is similar to here in America," she said. "You can wear casual clothing when you are in college, but if you want to be taken seriously in the professional world, women will dress up and wear saris."
"With all the walking and hills here in Kansas, it's a bit cumbersome," she said. "And even back in India, the students tend to wear Western clothing."
Trivadi said that the average woman in India might have 20 saris in her wardrobe — some for everyday and
special ones, often made of silk, for dress.
Angina Parek, an Indian graduate student from South Africa, said that in her country it was mostly the older people who wore traditional dress.
"OLDER WOMEN WEAR saris all the time," she said. "But now young people have grown up with Western clothes, and the jeans are a very common thing."
Parekh said it would also take a special occasion for her to put on the sari that she brought with her from South Africa.
Trivadi said that a sari, if tied properly, was a beautiful dress. She also said Indian men preferred to have their women wear saris.
"In India, it's the respectable dress," she said.
But Abhay Upadhyaya, New Delhi graduate student, said it really made no difference to him what the Indian wore, "as long as they look good."
He said that in India his sister wore a sari almost every day, but here in America he's used to seeing Indian women in blue jeans.
Trivadi said that for the Diwali festival, the Indian festival of light symbolizing the triumph of good over evil in the Indian women at KU put on their sari.
"IF THE INDIAN women are all dressed in their saris, you know it must be something special that has made me more confident blue jeans for the evening," he said.
"That's the kind of occasion where you would put on your best sari in"
"the sun."
German clothing firm launches U.S. sales bid
By United Press International
DALLAS — After operating for almost 100 years in Germany, the prestigious apparel firm of Bleye is making a push for American sales.
A new showroom, opened at the Dallas Apparel Mart in time for the annual Women's Summer Market last month, is one of several regional offices that Bleyle of America plans to establish this year.
The firm sells high quality clothing that will endure from year to year.
Specializing in "investment clothing" that will not go out of style. Blyce promote its line in middle-to-high fashion, a substantial advertising campaign.
"I THINK THERE'S a tendency now toward investment clothes." Gleuck said. "With the price of clothing today, we are very careful not to buy flat clothes. We are not a fad company. And we are not into obescence.
"That's the German way, and I think that's becoming the American way.
in Europe, said Richard Glueck,
head of Bley of America, the company label is recognized by 93
percent of consumers.
"I don't know how many years it will take in the United States to do that."
But the effort is underway
An indication of the market that Bleyle seeks comes from the publications in which the ads will be placed.
Harper's Bazaar, Vogue, Architectural Digest, and Town and Country.
The company also has set aside money for cooperative advertising in local markets by merchants. Normal prices are billed by bicycle paying half the cost of such ads.
"Our U.S. sales goal for next year is $25 million." Guecki said.
AT A RECENT press reception, a model wore a camel-colored wrap-around skirt, a jacket in a bone-and-camel check, and a matching camel coat. All three pieces were 100 percent wool flannel and were reversible.
Gluceck said the suit and coat each cost about $300.
The Bleey color chart for all-wool
tarnel coatines 11 somewhat muted
for wool coats.
anything else on the chart. The company is using insulated pants, waterproof wet waders and mesh socks.
In addition to wool knits, Bbley has washable polyester blends and woven
The company has a sportswear
collection and a collection of
European-style clothing.
Bleley, based in Stuttgart, is not to America. The line has been sold for 25 years in the United States through an affiliate of SAMSUNG manufacturing plant are near Atlanta.
BUT THE COMPANY is spreading out, opening regional sales offices in Los Angeles, San Francisco, Minneapolis, and Chicago. Boston, as well as Atlanta and Dallas.
California designer shapes wide-shouldered look
By United Press International
NEW YORK — California designer James Galanos shaped a silhouette for the new season that spells room at the top.
He managed this wide-shouldered look by shaping fabric without seaming, gathering sleeves or using deeply set dolman sleeve and cappes top over slim-looking skirts, even though they are tied.
However, he managed the old-time glamour that Hollywood used to represent, in lush fabrics and some sleek, clinging silhouettes.
Galanos even copied the exaggerated look at the shoulders that is used in the butterfly sleeve traditional of Philippine dress.
AT $1,000 AND UP, Galanos gives such customers as Nancy Reagan their money's worth. The designer made the first lady's inaugural ball gown, as well as many other costumes the public sees her in.
The inaugural gown, jewelled all over, bared one shoulder, a style that Reagan has made her trademark. But that style appeared in only one evening dress — pale, patterned, long, formal and form-hugging — in the Galanos show for press and buyers at the Plaza Hotel recently.
Galanos, who has had his own business in Los Angeles for 30 years, traditionally brings each new collection to New York for the first show.
Reagan, although not at the show, played a major part in it anyway Reporters and buyers frequently remarked, "That looks like a Nancy Reagan."
Reagan is known for a preference for reds in her wardrobe. But unless Galanos runs things up especially for girls, a out of luck for spring and summer.
THE EMPHASIS IS on black, both for daytime and evening. One observer commented, "This is in mourning for the economy."
Galanos did relieve the black with flashes of white collars or other white trousers.
There were a lot of other subdued-looking costumes with gray on gray, polka dots on gray background, and taupes.
The occasional flashes of bold color came in both daytime and evening.
engine red over a sleek black cocktail dress, or a clear green print silk under a solid green coat, a coat in solid gold worn with a red floral print, or a sleek, halter-top coral sheath with coin dot pattern for a clingy, long formal.
Galanos used many three- and four-inch bins in patent with his prints. He did cummerbund effects in black leather. He also used pincelled bins on black
IN SOME OF HIS evening apparel, he combined sheer nets for waistband, seen again in black and also in paine beige. The dress that closed the show was a white crepe sheath formal with pleated sleeves, except for beading in strategic places.
Another Galanos signature, the
bounced back, appeared throughout the
theatrical production.
Preppy trend finally fading, retailers sav
Staff Reporter
Bv SUSAN WORTMAN
After two years of dominating popular fashions, the "preppy" trend is finally fading, says a Lawrence clothing retailer.
Merchants said fashionls on campus this spring would be a combination of the 1930s and the 1950s, the traditional dress style but mostly the bright and comfortable.
"I'll be just like in 'Chariotis of Fire' or 'Brideshead Revisted'," Jeff Hawkins, manager and owner of Mister 620 Massachusetts St., said last week.
Pleated pants, spread collars and white contrast collars are in, he said. The spread collars are selling well, especially with a collar pin.
"WE WERE 100 button buttons down but now we're 50-50." Hawkins said. "It's amazing how the movies helped bring in these fashions."
For both men and women, color is the
big thing for fashion, according to Hawkins. Lavender and peach, bright red plaid and pastel argies are filling store shelves.
The styles sole a little from the 1930s and borrowed a touch from the 1950s to come up with the spring line for 1963. And members of Greek fraternities and sororites are helping to introduce these衣裾 and fashions to the KU campus.
"They follow trends and set trends," said Kathy Harms, district manager for both Scot's, 919 Massachusetts SL. and for Carousel, 711 W. 23rd St.
"Greek girls dress more traditionally and with more style than the average girls. However, they also they also spend more money," she said.
THAT SEEMS TO apply to girls more than guys, because girls lean more toward trendiness, Harms said. However, that does not necessarily mean that it was a Greek that first wore a shirt or an Ocean Pacific shirt on campus.
Greeks like to see someone else
wearing it first, Harms said. "They will look at what is new and modify it. They aren't extremely avant-garde or Euromedieval but they'll only do it carefully," she said.
The colors for this spring will also resemble those of the Great Gatsby era of the 1920s. Traditional white, khaki and navy will be there, but men will wear blue maudie, lavender and rose. Hawkins will see Pastels will be seen everywhere, too.
Although prey is out, Polo shirts are still selling well, Hawkins said. The look and the colors caught people's eyes, he said.
"IT IS SUCH an all-around shirt, plus you are able to buy status at a price. It is affordable," he said.
"Izad and Polo are still big because there is faith in the brand. Some people are very brand conscious and know that they can count on a Polo or an Izad."
Besides the classic look, bright colors
Harms agreed
red, yellow, blue and green — big
carriages and wide, flashy belts will
be designed.
Holly Beneventi, assistant manager of Seilerts, E21 Massachusetts St., said that the company is now on track.
"Fun clothes definitely will be in. Novel tops with bright stripes and bright colors will be big again," Harms said.
"People are tired of winter and winter colors." Beneventi said.
MINISKIRTS, OVER-DYED jeans and "skorts" — a combination of a skirt and shorts — also will be on campus.
"Minis are here again. They were starting last summer and they'll be even bigger this summer." Harmus said. "We pack the fashions will be a lot shorter."
The Marilyn Monroe look is here also. Short, tight jeans with polka-dot ties and belts are appealing to sorority members. Beneventi said.
Lingerie to be uncovered this spring
By CARMEN ABBOTT
"It seems like this may be here for awhile, too," she said.
There was a time when lingerie was worn stricty in private, but today more women are choosing to wear lingerie in public as a main part of their wardrobe.
Staff Reporter
Randall suggested wearing cotton camisoles in pastel colors with jeans and miniskirts for a sporty look. For a dressier look, she suggested wearing
"This fashion trend isn't new," she said. "Women have been wearing it since the early 1900s."
Linda Randall, salesman at Undercover, 21. W.Ninth St., a lot more lingerie would be used as regular
FOR A ROMANTIC look, grand-father shirts with lace and ruffles can be worn belted or unbelated. For children, an oversized shirt with wearing long gowns at parties.
Herb's
Its popular rose when singing groups such as Blondie and Vanity a pet
clothing this spring because it was comfortable and not too confining.
But all the women agreed that the trend was different. It brings out the femininity of a woman and an inexpensive way to add to a wardrobe.
silk and nylon camisoles and teddies with black designer jeans or suits.
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New swim suits to cover less
With spring break looming, vacationers forged through Lawrence stores in the recent days of warm weather and favored casual styles, retailers said last week.
Prices of women's suits did not change this year, retailers said, but less cloth was sewn together to cover the same amount of skin.
Striped fabrics were popular among manufacturers, along with brighteners.
Amy Goodell, assistant manager for Maurice's, 708 Massachusetts St., said the spring-like weather attracted a lot of customers.
"There's a lot of stripes and a lot of
Matching shorts and skirts is being sold this year to wear over a short.
floral prints. Most of it's bold and bright."
JULIE HUNTER, MANAGER of Saffees, 922 Massachusetts St., said swimwear was put on the racks in most Lawrence stores a couple of weeks ago.
She also said women were buying both one-piece and two-piece suits because the two kinds of suits were both more expensive. The two-piece suits were mostly sold to sambathers, and one-piece suits to people who swim more for exercise.
"It gets out early, especially with people going on spring break."
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Helen Greeneau, KU student of 1927, models — and how! — the very latest fashion on her day.
Apparel of past decades returns as novelty style
Material can be sewn only so many ways, so fashion tends to repeat itself. Lawrence clothing store managers said last week.
Staff Reporter
By LORI DODGE
"There really are no profound reasons for why fashion comes back into style," said Lucy Smith, assistant manager at Jay Shop. 855 Academy St. Poughkeepsie Pls. 16
"But anytime something is difficult to wear, it won't stay around long, like a pencil."
Now the 1950s look is back in style.
She said the '50s look and the Marilyn Monroe look, which includes tight, knee-length skirts, narrow, fitted jeans and halter sun dresses, were fads this spring and summer, rather than general fashion trends.
"The '50s look will be around just for the summer. You might want to have one or two things in your closest just for fun."
"The '50s thing is a novelty look. It's a real fun look for college-age women.
THE LOOK OF THE '50s includes, for women, full circle skirts, sweetheart cutout necklines, polka dots and bright colors."
But the general trend in fashion, according to Smith and other area retailers, is toward wide, padded shoulders and narrow waists and hips.
a style reminiscent of the 1930s and 1940s.
FOR MEN, FILMS and television
shows crosses "Channels of Fire" and
“This loose, unstructured look is coming back into preference and will continue.”
nurses and television shows such as "Chariots of Fire" and "Brideshead Revisited" have revived an interest in the classics, said Jeff Hawkins, owner and manager of Mister Guzo, 920 Massachusetts St.
V-neck cotton sweaters, pleated slacks and white tennis wear with accent colors are big for this spring and summer, he said.
"People like to go back to what they think was a simpler time or a more relaxed time."
Styles that repeat themselves, Hawkins said, are those that have "stood the test of time" and those that people know they can wear often.
Julie Hunter, manager of Saffees, 922 Massachusetts St., said people were now more interested in investment buying. They are going back to the more traditional suits and coordinates they can get a lot of use from, she said.
But for college students this spring and summer, the fun '50s look is back in, the merchants said. Bright colors such as pink, sea green and aqua are, as well as blacks and white combinations and all sizes of polka dots
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