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University Daily Kansan Monday, May 7.1956.
MR. MERCHANT:
Even if you could shout your sales story from the rooftops of Lawrence for 24 hours.
... You couldn't reach nearly as many college students as the DAILY KANSAN does in one hour
Every afternoon at about 2:30, more than 7,000 copies of the Daily Kansan begin to roll off the press. Less than one hour later, several thousand of these copies are in the hands of students and faculty members on the University campus. And you can believe they really READ the Kansan . . . from the first page to the last . . . news, editorials, and advertisements. (Just a glance at the letters-to-the-editor column will attest to this fact.)
The point we're trying to make is this: THERE IS NO MORE DIRECT METHOD OF REACHING THE PROFITABLE CAMPUS MARKET THAN THROUGH AN ADVERTISEMENT IN THE UNIVERSITY DAILY
KANSAN. The Kansan covers the college market to a degree unapproached by any other medium.
When you place an ad in the Kansan( at our low rates),you may be sure that you are getting very little, if any, waste circulation. We think you'll find, as many already have, that advertising in the Kansan will prove very profitable to you.
Why not give the Kansan a try? Just call VI 3-2700, extension 376, and a salesman will be sent to call on you with information as to rates, etc. Or write to: University Daily Kansan, Business office, Room 111 Flint.
UNIVERSITY DAILY KANSAN Business Office
"The surest way to reach the campus market."