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KU Publicity Is Big Job For Tom Yoe
The bread and butter job of KU's public relations bureau is to get news of the University to newspapers and radio stations in the state and elsewhere.
Tom Yee, director of the bureau,
said, "We don't overlook magazines or trade publications, but the newspapers are our number one customers. We also rely rather heavily on the press services. Sometimes releases are sent directly to the services but usually we send out general releases to newspapers and hope that wire services will pick them up."
Mr. Yoe added, "Things sent out in this fashion are usually releases of a general nature regarding some activity at the University."
Home Town News Important
individual students to the home town newspapers. The hometown news service is the most time consuming operation in the department by you said. "We also have the best percentage of news printed from these releases." If a student makes the honor roll or is initiated into an organization, a release is sent to his home town newspaper."
Home Town Importance The second phase of the bureau's operation is getting news of individual students to the home town
Mr. Yoe, who was graduated here with a major in journalism, in 1939, is a former editor of the Jayhawker. After spending World War II in the Army, he came to the University in 1946 as head of the public relations bureau where he directs the publication of sports publicity, official announcements, and "releases of a general nature regarding some activity at the University."
Assisting Mr. Yoe are Mrs. Faye VanDoren, 51, who helps with the weekly KU Newsletter, and Jim Baird, 55, who spends part of his time helping home town correspondents of Statewide Activities. Mrs. Harold George, newest addition to the full time staff, fulfills the job of secretary.
Carolyn Hunsinger, Little River freshman, assists Mrs. George and is junior member of the student staff comprised of veteran correspondent James Hathaway, Overland Park senior, who specializes in campus home town news; Mrs. Mary Schroeder Hubbard, Lawrence senior, who keeps the bureau's news clippings, and Veda Driver, Quenemo junior, who is chiefly responsible for the distribution of "This Week at K.U."
Material for the official bulletin which runs each day in the Daily Kansan is gathered and prepared in the office. The information must be in the office by 9:30 a.m. on the day it is to run. The office limits the number of times an announcement will be run to three, with the exception of official announcements from the administration or the All Student Council.
Mr. Yoe does considerable work with the student Statewide Activities hometown correspondents project. The office makes arrangements for display boards in Kansas towns and also distributes Jayhawkers to Kansas high schools.
Works With SWA
The KU Newsletter is published weekly during the school term and numbers 39 or 40 issues a year. Mr. Yoe said, "The newsletter is a lot of different things, the only thing that can be said for sure about it is that it comes out once a week, because it changes color and format frequently."
"We use some pictures but we don't utilize the media to its maximum. We don't have our own photographers, so we rely on the photographic bureau and commercial photographers. If we need a picture of a student and can't get one, we sometimes use his identification card photo." One year, Mr. Yoe recalls, "we couldn't get a picture of the homecoming queen so we used her ID card picture."
The office also processes and handles mailing for the sports publicity department but the sports department does its own writing and reporting.
Certain official announcements are made through the office.
Mr. Yoe said, "We rely mainly on the cooperation of people in the University departments to send us news and announcements. Part of the information regarding students which is sent to the home town papers is taken from the Daily Kansan."
About 40 per cent of all tire production in 1955 will be white sidewalls. This compares with 18.5 per cent in 1952, 27.5 per cent in 1953 and '32.6 per cent in 1954.
University Daily Kansan
Dean Supports Dorm System
"The evidence of the first four years provides no reason to doubt the soundness of what we are doing." Miss Martha Peterson, dean of women, said in taking an inventory of the University's freshman women dormitory policy.
The number of freshman women at KU has increased from 325 in 1951 to 499 this fall.
"We hope that in part it was due to the over-all popularity of the program despite resulting inconveniences," she added. Until this fall, when Gertrude Sellards Pearson Hall opened, three women had lived where normally only two would have been.
Also, the freshman women have been staying at school. The midyear drop out rate here has fallen while nationwide the rate is increasing.
During the years before freshman dormitories, first-year women regularly had grade point averages of 1.4 the first semester and 1.3 the second. Since 1951, the first semester average has been 1.4 and the second semester has varied from 1.45 to 1.6. Miss Peterson said.
"An unpredicted value of the program has been the opportunity for leadership and training and activity participation," the dean said. More than 50 per cent of the young women carry some major responsibility during the year.
The women themselves hold off offices, plan and execute Homecoming decorations, handle their social activities, have weekends for high school seniors, write and stage Rock Chalk Revue skits, and serve as representatives for their class in all campus activities.
"Lack of supervision, the most frequently heard criticism of freshman dorms, just isn't so," said Miss Peterson. There is more supervision in the first-year dorms than in any comparable unit at KU, she said. Each hall has a head resident, six or seven graduate and undergraduate counselors, a house manager, and a dietician.
The head resident always holds a master's degree in counseling and guidance. In every case she has had some experience in high school teaching, working in a guidance bureau, or in dormitory management.
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After-Thanksgiving Special Sale.A time to save. All from our regular stock. Entire stock is not included.
BLOUSES
SKIRTS
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Were $10.95 to $22.95
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Were $5.95 to $10.95
Now $3.90 to $7.40
Also, MANY MISCELLANEOUS ITEMS, all 1/4 to 1/3 off. Come see for yourself. It's always fun to look and buy at...
On the Campus—Lawrence, Kans.
6312 Brookside—Kansas City, Mo.
Monday. Nov. 28, 1955.
Racial Integration Finished In Kansas First Class Cities
Racial integration in the 12 Kansas first class cities has been carried out, John L. Eberhardt, research assistant, reports in a November issue of the University Governmental Research Bulletin.
Mr. Eberhardt said that before the U.S. Supreme Court decision in 1954, Kansas statutes permitted racial segregation in elementary schools of first class cities and in Kansas City high schools.
Hutchinson was the only city which did not have some form of segregation under the state law. Some of the other 11 cities took steps to end segregation before the decision.
Before 1954, Lawrence had one Negro school for the first six grades Mr. Eberhardt said. Any Negro student could attend, but most Negro students in other
school districts attended schools in their home districts.
The school was closed in the summer of 1954, Mr. Eberhardt said. The building was used to expand an integrated school in the same district.
ROTC 'Etiquette' Talk Set
Hummingbirds have been clocked at 60 miles an hour and probably can fly even faster.
The second lecture in the ROTC "etiquette" series will be given at 8 p.m. tomorrow in the Kansas Room of the Student Union. All single women are urged to attend.
An estimated 30 per cent of tire replacements were tubeless this year. Before 1954, less than 2 per cent of all automobile tire replacements were tubeless.
HOW TO BE A BWOC
A few weeks ago in this space I passed on some hints to college men who wished to become BMOCs. I would be remiss not to do the same for college women who wish to become BWOCs.
The first and most basic step on the road to being a BWOC is to attract attention. Get yourself noticed. But be very, very careful not to do it the wrong way. I mean, any old girl is bound to be noticed if she goes around with a placard that says, "HEY! LOOKIT ME!" Don't you make such a horrid gaffe. On your placard put: "ZUT! REGARDEZ-MOI!" This, as you can see, lends a whole new dimension of tone and dignity.
Once you have been noticed, it is no longer necessary to carry the placard. It will suffice if, from time to time, you make distinctive noises. If, for instance, every three or four minutes you cry, "Whip-poor-will!" you cannot but stay fresh in the minds of onlookers.
We come now to clothes, a vital accessory to the BWOC—indeed, to any girl who wishes to remain out of jail. But to the BWOC clothes are more than just a decent cover; they are, it is not too much to say, a way of life.
This year the "little boy look" is all the rage on campus. Every coed, in a mad effort to look like a little boy, is wearing short pants, knee sox, and boy-shirts. But the BWOC is doing more. She has gone the whole hog in achieving little boyhood. She has frogs in her pockets, scabs on her knees, down on her upper lip, and is followed everywhere by a dog named Spot.
All this, of course, is only by day. When evening falls and her date comes calling, the BWOC is the very picture of chic femininity. She dresses in severe, simple basic black, relieved only by a fourteen pound charm bracelet. Her hair is exquisitely coiffed, with a fresh rubber band around the pony tail. Her daytime scuffs have been replaced by fashionable high heeled pumps, and she does not remove them until she gets to the movies.
After the movies at the campus cafe, the BWOC undergoes her severest test. The true BWOC will never, never, never, order the entire menu. This is gluttony and can only cause one's date to bleach. The true BWOC will pick six or seven good entrées and then have nothing more till dessert. This is class and is the hallmark of the true BWOC.
The badge of Snorrae
Finally, the BWOC, upon being asked by the cigarette vendor which is the brand of her choice, will always reply, "Philip Morris, of corris!" For any girl knows that a Philip Morris in one's hand stamps one instantly as a person of taste and discernment, as the possessor of an educated palate, as a connoisseur of the finer, gentler, higher pleasures. This Philip Morris, this badge of savoir faire, now comes to you in a smart new pack of red, white and gold, in king-size or regular, at popular prices, wherever cigarettes are sold. ©Max Shulman, 1955
To all on campus, big or small, men or women, the makers of Philip Morris, who bring you this column, extend a cordial invitation to try today's gentle Philip Morris, made gentle to smoke gentle.