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University Daily Kansan
Why do more college men and women smoke VICEROYS than any other filter cigarette?
Because only Viceroy gives you 20,000 filter traps in every filter tip,made from a pure natural substance cellulose-found in delicious fruits and other edibles!
Yes, only Viceroy has this filter composed of 20,000 tiny filter traps. You cannot obtain the same filtering action in any other cigarette.
Band To Go To NU Game
The Viceroy filter wasn't just whipped up and rushed to market to meet the new and skyrocketing demand for filtered cigarettes. Viceroy pioneered. Started research more than 20 years ago to create the pure and perfect filter.
One hundred men of the KU marching band will go to the Kansas-Nebraska game in Lincoln Saturday to repeat the show, "American Songs," performed at halftime for the game here last Saturday.
Smokers en masse report that filtered Viceroys have a finer flavor even than cigarettes without filters. Rich satisfying, yet pleasantly mild.
4. Viceroy draws so easily that you wouldn't know, without looking, that it even had a filter tip . . . and Viceroes cost only a penny or two more than cigarettes without filters!
That's why more college men and women smoke VICEROYS than any other filter cigarette . . . that's why VICEROY is the largest-selling filter cigarette in the world!
Russell L. Wiley, director, will lead the KU and Nebraska bands in the national anthem during the pregame ceremony.
The lumber industry claims to be the oldest in America, since Captain John Smith brought "eight Poles and Dutchmen for the purpose of erecting sawmills" to Jamestown Colony in 1608.
Bands from Kansas State College. Oklahoma A and M and Missouri University will come to KU for their teams' games. The Missouri and KU bands will combine for the coronation ceremony at the homecoming game Nov. 19. Before the game they will give a musical salute to each university.
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Most machines and gadgets, he said, are merely defensive since they "increase the amount of leisure, but to no worthwhile end."
Dr. Ise here drew a distinction between "defensive goods" which merely prevent pain, distress, fatigue or boredom, and "creative goods," which supply some positive satisfaction.
In preference to the pleasure of "driving our cars rapidly past our splendid system of billboards," the economist recommended "the development of a taste for the enduring cultural values, for good literature, art and music"
New Editor Named For Publications
James E. Gunn, assistant instructor in English, has been appointed managing editor of KU alumni publications, Fred Ellsworth, Alumni Association secretary, an nounced today.
Mr. Gunn, a journalism graduate with the KU class of 1947, received a master's in English from KU in 1951. He succeeds John Stewart Smith who resigned last July to accept a position with an aircraft corporation in Ft. Worth, Tex.
Mr. Gunn's play, "Thy Kingdom Come," was performed by the KU speech and drama department in 1847, his senior year.
Ise Airs Familiar Views On Bridge, Speed,Gadgets
A "highly civilized people, bored with their leisure," they invent numerous gadgets to provide still more leisure "devoted to such cultural activities as bridge, fandancing, brotherly lodges and ballyhoo, crossword puzzles, flag-pole sitting and walkathons," he said.
Much of our traditional economics, he said, holds that "the production of goods, more goods, mountains of things, means more satisfactions, more utility, more comfort and happiness."
John Ise is voicing his old theme again. Speaking at Goucher College in Maryland, where he holds a Whitney visiting professorship, Dr. Ise, retired chairman of the economics department at KU, is giving the people in the East a taste of his cynical views.
Americans are "a comfort- happy, gadget-happy and speedworshiping" people, the noted economist said.
The good life, he said, consists of "the exercise of as many and as high faculties as possible." (Tom Stewart, a 1954 Journalism graduate now stationed in Maryland with the U.S. Army, sent a clipping of the Ise talk, which appeared in the Baltimore Sun, to the University Daily Kansan.)
UNIVERSITY THEATRE
UNIVERSITY OF KANSAS FRASER THEATRE SERIES
A Pulitzer Prize Play
"Picnic"
by William Inge
Oct. 26, 27, 28, 29 FRASER THEATRE 8:00 P.M.
GENERAL ADMISSION $1.25 SEASON COUPON $3.50 (Five Plays)
FOR information and reservation call KU 564 Box office in Green Hall open 10-5:30