University Daily Kansan Wednesday, Sept. 23. 1953
Beth Returns From Time Tour
The short time in which Time and Life magazines are produced was a most impressive point to Elmer F. Beth, professor of journalism at KU, who has just returned from a three-week tour of Time, Inc.
BACK FROM TOUR-Elmer F. Beth, professor of journalism, has returned from a three-week tour of Time, Inc., publishers of Time and Life magazines.
Time started a system of inviting journalism instructors to their plant during the summer three years ago. Each educator spends a month learning processes, techniques, and studying policies. Prof Beth was the first woman in New York attending the three summers at the Time and Life building in New York City.
Prof. Beth saw both Time and Life published in four days.
During the three weeks there Prof. Beth attended interviews and conferences with executives in the departments of writing, editing, circulation, make-up, and special projects.
A conference was held with James Linen, publisher of Time magazine. Beth met Daniel Longwell, past chairman of the board of directors, who was responsible for the beginning of Life magazine.
Interviews were held with the heads of the departments of research, picture, lay-out and makeup. Here Beth had an opportunity to watch specialists at work.
Time is published in three different cities, Chicago, Philadelphia, and Los Angeles. Prof. Beth spent one weekend in Philadelphia going through the Cuneo Printing plant and the commercial engraving plant.
Another weekend was spent in Springdale, Conn., where he toured the experimental laboratory.
While at the Time building he received copies of all the dispatches from the staffs and bureaux in the United States and foreign countries.
Rush Tea for Janes To Be Held Today
Jay Janes, upper class women's pep and service organization, will hold a rush tea from 4-5:30 p.m. today in the English room of the Union.
Houses having one vacancy to be filled are Pi Beta Phi, Chi Omega, Gamma Phi Beta, Watkins, Theta Pi Alpha and Alpha Omicron Pi, Delta Gamma has two vacancies, and places are open for six independent women at large.
Officers are Kay Lambert, president; Mary Ann Mahoney, vice president; Nancy Munger, secretary, and Patty Garrett, treasurer.
Kansan photo by Dean Evans
Prof, Beth kept these dispatches an said that the material would fil three books, but from the amount Time officials must chose only enough to fill one magazine.
Prof. Beth observed the writing and editing staff of Life's Spanish-American edition. The Spanish-American edition is published biweekly.
Story and cover conferences were included in Prof. Beth's busy schedule. At the cover conferences he watched them plan and decide who would be played on the cover of Time during the coming weeks.
"The publisher tries to keep as close to the news as it is happening as possible." Prof. Beth said.
Another thing that impressed the KU visitor was the freedom of opinion that the editorial department had from the advertising and promotion departments. The editorials were not biased by the feelings of an advertiser.
Not only did the visiting professors learn from visits, but the executives were also looking for suggestions to improve their magazines, and wanted to learn the reactions of their readers.
KuKus To Rush Tomorrow
The KuKu club, men's pep organization, will hold a rush smoker at 7 p.m. Thursday in the Pine room of the Union building. All sophomore, junior, and senior men students are urged to attend.
Governor Announces Road Safety Meeting
Topeka —(UP)— Gov. Edward F Arn announced today that a statewide highway safety conference will be held in Topeka Nov. 3.
"Fatalities in the state are increasing at an alarming rate this year," he said. "We must have the coordinated effort of all citizens to stop this slaughter on our travelways."
The governor asked that city officials, educators, and "civic-minded citizens of each community" attend the conference.
"We are assembling some of the best safety experts in the state and nation for this conference," Gov. Arn asserted.
Lecture Given on Fluorine
Dr. George Cady, professor of chemistry at the University of Washington, lectured Friday to the department of chemistry on "Oxygen compounds of Flourine". Dr. Cady is a son of the late Dr. H. P. Cady, head of the KU chemistry department from 1918-1940.
KANSAS' WES SANTEE: Sure, I'll run the 4-minute mile"
Twice, this super-confident Kansan has come close to cracking the time barrier. Why is he likely to succeed where even the great Gunder Haegg failed? Who are Santee's top rivals—and why does he think another runner may be the first 4-minute miler? In this week's Post, you'll get the story of this U. of Kansas star, and reasons why he's sure of success. Get your copy and read, "Sure, I'll Run the Four-minute Mile."
Page 6
Now on sale
Decorating a room is usually thought to be a simple task for the University student. Hang a KU pennant here, add a half dozen "Happy Jayhawks" of assorted sizes, mix in a few pinups, and that's the interior decoration scheme for the rest of the year.
Move Over, Marilyn Here Comes Picasso
A Curtis Publication
But this fall something new has come onto the scene, the use of prints of famous paintings, now for rent or sale at the Union book store.
How a Piicasso will look when pinched up alongside Marilyn is open to question, to say nothing of what to do with the "Happy Jayhawks." All kinds of possibilities, and quite a few problems of interior decoration, arise to confront the KU collegiate.
It may be that a touch of the finer things of life (meaning works of art, not Marilyn) will be injected into the atmosphere of University rooms.
A wide variety of paintings, ranging in size from eight by 10 inches to 24 by 30 inches, are available The smaller paintings can be rented for 75c a semester, while the larger ones rent for $2.50 a semester.
At least a hundred paintings, the work of such artists as Cezanne, Degas, Picasso, and DaVinci are included.
Here's a partial list: Cezanne, "Still Life Fruit"; Degas, "Dancer on Stage"; Picasso, "Woman in White"; Lautrec, "At the Moulin Rouge"; Miro, "The Sun."
Klee, "The Embrace"; Gaugin, "Tahitian Women"; Blommers, "In the Country".
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