A typical day on the ad side might be started by reviewing ads of the day before, as Tom Breckenridge, senior (left), is doing. Or startina on the next day's, as Pat Vance, senior, is doing.
...and the AD SIDE
Virginia Mackey, senior, watches as Dick Wilson makes up an ad in the print shop. If something should have to be changed because of printing difficulties, Miss Mackey would be respon
Students in the Daily Kansan advertising department do their own selling, ad layouts, page makeups, policy planning, and promotion schemes. They use a system patterned after practices of most leading newspapers.
Each student is held accountable for his work, and he answers to the criticism of the public and faculty adviser. "Not a complaint has reached my office this semester." says Dale Novotny, faculty business adviser. "An indication of their mature judgment and efficiency."
The paper is aided in its ef fort to be self supporting thru the work of advertising majors The revenue from advertising makes it possible for a better paper to be issued for students
The selling of ads is done by a Retail Advertising class and no payment is received by any individual on the staff.
And at the end of the day there's the old question from the news side, as to "How much space you people gonna leave us today?" Pictured expressing the usual answers are, from left to right, Pat Gardenhire, senior; Miss Mackey; Spivey; Max Urban, senior; Lorraine Godding, senior; Miss Vance, and Clark Akers, business manager.
Page 3 Daily Konson Picture Supplement Jan.16,1953
Once you get the ad arranged, or the idea for one, you talk it over with the prospective buyer, as Elbert Spivey, senior, and Al Hack of the University Shop are demonstrating.
Then the ideas of the buver and those of the student are incorporated into the layout. Here, Spivey is shown working on the job.
Pat Gardenhire, senior, looking for cut in a syndicated mat service book. The cut will be used in illustrating an ad.