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The University World
Fall '69
Youthful Consultants Create Friendly Atmosphere
Mister Guy stores now number four (watch for number five) with outfitting establishments in Corinth Square, 63rd and Brookside and Lawrence, Kansas, added to the original North Kansas City store. All the stores are different and yet all share an informal decor that has become a trademark. Customers all comment on the warm and comfortable atmosphere that makes the stores seem like a friendly fraternity house. "Mister Guy is more than a place for me to shop," a customer told me. "It's the kind of a place where I feel at home - where I can kill a little time with pleasant company."
The relaxed, unbusinesslike atmosphere is no accident. The young men who work at Mister Guy are just one of the guys. Trent Slusher, the old man of the organization (at 27), remembers how uncomfortable he felt when, "I would go into a clothing store and some old man would jump on my back and tell me what I should wear." Nobody at Mister Guy gets treated that way. You get help if you want help, but if you want to wander and look, no one will pressure you. On the other hand, when you want advice, Mister Guy is the place to get it. The men there know traditional clothing and will spend as much time talking and explaining as you want. From seniors to freshmen, more Kansas City college men count on Mister Guy than any other clothier.
The "Mister Guy Look" is also catching on with the young executives around Kansas City. These young men continually depend on Mister Guy to keep them abreast of the Total Look.