The
University World
SPECIAL FALL CLOTHING SUPPLEMENT
THE PHOTOS on this page were snapped during one of the frequent bull sessions of Mister Guy executives.
Fall Clothing Preview
TRADITIONALS SHAPE UP
"What's new in campus clothing this year?" When this yearly question is asked, knowledgeable campus leaders ask a further question: "Does what's new fit in with our traditional criterion of good taste?" Styling changes should be an evolution, not a revolution.
SHAPE IS HERE
The shaped suit which Mister Guy introduced last year has undergone subtle changes making it even more appealing to clothing sophisticated. Wider lapels gently roll down to the center button, framing the shirt and wider tie, and accentuating the suppressed waist with deep, deep center vent.
STRIPES AND MORE STRIPES
The shaped suit lends itself to classic stripes and at Mister Guy you will find the collection of stripes to be unrivaled anywhere. Dressy blues and greys predominate in both single and double stripings. Warm brown and wheat tones help balance your wardrobe. To complete this new total look, Mister Guy had Creighton Shirtmakers design a new shirt collar ... the Andover. You will find a tremendous selection of new bolder shirtings in this longer buttonless collar that really completes this great new look.
THE BLAZER SUIT
A Mister Guy exclusive. Rugged twill coat, vest and slack in Navy or Camel both with alligator leather buttons. Wear it as a suit, or mix the coat with patterned trousers for a casual look. Team the slacks with other Sportcoats or sweaters. Any way you look at it, the Blazer Suit offers flexibility for the man who knows the rules in the first place. It is not under any conditions a replacement for any of your basic suiting needs but becomes a real wardrobe stretcher when worn with different accessories.
SPORT COATS FOR VERSATILITY
Light ground plaids and a return of the classic herringbone highlight the great Sport Coat collection at Mister Guy. A specially woven group of broken bones is sure to catch your eye. Coats like this pick up and expand the use of your odd trousers. Wait till you see Mister Guy's specially dyed coordination of herringbone Sport Coats and patterned Casual slacks. A great new look!
NAVY BLAZER STILL TOPS
Twill or hopsack, deep center vent in either single or double breasted, the Navy Blazer is still king of the hill. The man who can't afford many sportcoats can get real enjoyment wearing it
several times a week. The versatility of the Navy Blazer can best be demonstrated through the wide variety of accessories that can turn it into a new outfit every day. Almost any shirt and tie combination gives an entirely fresh, yet correct look to the basic Navy Blazer.
DEEP CENTER VENTS
Be sure both your suits and sportcoats have center vents. It's the only look that well-dressed college men cultivate. Don't be misled by uninformed salesmen. Deal with natural shoulder specialists who know what they're talking about and can give you the real scoop.
LEN DAWSON ADMITS DEFEAT (ALMOST!)
Veteran Chiefs' Quarterback, Len Dawson, when asked to be a Mister Guy Spokesman, said, "Okay, but I need help! I know football, but when it comes to clothing, you're the specialists. I've always enjoyed wearing good looking clothing, but I always have trouble choosing different items that go together."
MISTER GUY SPONSORS SPORTS SHOWS
After contracting with KMBC-TV and several radio stations for broadcasts of the Chiefs games and Len Dawson Sportscasts, Mister Guy's Jerry Berkowitz asked Len Dawson to be his spokesman. Dawson toured several of the stores to get some background of the philosophy of Mister Guy. "Your stores are so informal, I get the feeling I'm visiting, not shopping," the popular Dawson remarked. "And it looks like everything in the stores was bought to coordinate with everything else!"
LOOKS LIKE A MILLION
Trent Slusher, Mister Guy executive who helped outfit Len Dawson in some of the new shaped suits and sportcoats, said "Mister Dawson walked out looking like a million bucks . . . he wears clothes very well, but he was a lot harder to fit than he looks like he would be. He has a lot of muscle behind his quiet and shy appearance."
First Impressions Count
In your first fast-moving days on campus, you will meet many people in a very short time. You usually don't have time to really get to know people (or they, you) during these hectic days. That's why it's even more important than usual to make the right first impression in a display of your good manners and tasteful appearance. The way you dress tells other people a lot about the kind of person you are. Make sure your manner of dress says the things you want to say about yourself. For advice on any clothing questions, ask Mister Guy, the Clothing Consultants, where the correct look is traditional.
- OFF THE CUFF . . . Mister Guy Managers speak out ... page 2
• SWEATER SHIRTS COME ON STRONG ... page 3
• REVERSIBLES AND OUTERWEAR ... page 4
• REMEMBER THE SKINNY TIE? ... page 5
• TOPLESS SUIT DEPARTMENT ... page 6
• COUNTRY GENTLEMAN IS THE LOOK IN BLAZERS ... page 7
• NEW WARDROBE SUGGESTIONS FOR TRADITIONALS ... page 8
• BE SURE THE SHOE FITS . . . YOU
    AND THE OCCASION ... page 9
• COLLEGE WARDROBE, 1969-70 ... page 10
• ODDS & ENDS ... page 11
• YOUTHFUL CONSULTANTS CREATE
    FRIENDLY ATMOSPHERE ... page 12