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University Daily Kansan
Wednesday, March 26, 1952
Don't Be Startled By Noise; Ad Class Just Popping Corn
Don't get excited if you hear strange noises coming from the new Journalism building. It will just be the class in advertising campaign popping corn again!
The purpose of the class is to develop a complete advertising campaign for T-N-T popcorn, a Lawrence firm with national distribution. Instead of reading about how a campaign should be planned, the students actually do the work.
At the first of the semester the class visited the popcorn processing plant to watch the corn go through all the stages from the unloading of the freight cars to the sealing of the cardboard cases.
Then an agency account executive visited the class to tell of the actual advertising that had been done.
Television commercials were what to do and what not to do.
Mr. Barteldes of T-N-T spoke to the class and answered questions about his company. The class is so involved with popcorn that the instructor, Robert Wentworth, assistant professor of journalism popped corn and passed it out to the students during an hour quiz.
But March 15 was the big day. From 10 am, until 6 p.m, the students popped corn at Atus's Super Market in Union Square, and popped corn to 500 people and sold 175 cans.
They talked to the customers to get their reaction to the corn. They got information by doing the work, not by reading about it.
Students taking part were Ted
The recent discovery of uranium in northern Chile adds additional mineral importance to the country's present production of copper, nitrate, iron, iodine and manganese.
THE FIRST NATIONAL BANK Travel Service TRAVEL AGENCY Tel.30 8th & Mass.
Barbera, Randall Barron, Elizabeth Bull, Richard Hackney, Dorothy Hedrick, Virginia Johnston, Elaine Mitchell, John Pattinson and Jon Pearlson, journalism seniors.
Jean Choplin, graduate student; Don Clugston, business senior; Betsy Leedy, college senior, and Robert Staples, journalism junior.
The University ranks 24th among colleges in regard to alumni in "Who's Who in America." The 1950 count shows KU to have 231 graduates listed in comparison with the 146 listed in 1938.
231 KU Alumni Rate 'Who's Who'
In 14 years the University's count of outstanding alumni jumped 58 per cent. This compares favorably with the general rising trend in Midwestern schools.
Though comparatively young, the Midwest ranks high in the competition with the older eastern schools.
It is also interesting to note that KU alumni stand 12th among state universities in the "Who's Who" poll. Harvard is first.
The makers of
delicious chocolate and wholesome candy — ask you to
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LAST TIMES TODAY - ALL PERFORMANCES OF Richard Widmark - Constance Smith
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March 26
General Admission 50c
Hoch Auditorium
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