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UNIVERSITY DAILY KANSAN, LAWRENCE, KANSAS
WEDNESDAY, APRIL 11, 1951
Journalism Senior Studies Advertising On N.Y. Trip
A date with a Powers model, cocktail parties, tickets to several Broadway musicals, and a host of banquets and luncheons represented the lighter side of a week in New York for Edward Franke, journalism senior.
Franke represented the William Allen White School of Journalism and Public Information, as a guest of the "Inside Advertising" program in New York from April 1 through April 6, sponsored by the Association of Advertising Men of New
EDWARD FRANKE
York. Forty top schools of advertising across the nation were invited to send a representative.
The purpose of the program was to give students an opportunity to see, from the inside, the workings of the advertising industry.
"Johnny" came to life for the A. A.M. "insiders" when Zenn Kaufman, merchandising director of Phillip Morris, delivered a presentation on Phillip Morris advertising.
McGraw-Hill, the nation's largest publishers of business papers, sponsored a dinner in the McGraw-Hill executive dining room. After dinner Nelson Bond and Harold McGraw, joined the business paper publishing and advertising with special emphasis on job opportunities.
At Time, Life and Fortune's Rockefeller Plaze headquarters, major executives of each department presented a discussion of Time, Incorporated's direct mail circulation promotion operation.
43 Schools In SpeechMatch
Students from 43 Kansas high schools took part in the state speech and drama festival at the University April 7. The festival was divided into two sections this year, one at Lawrence, the other at Hays.
The entrants received ratings of I to IV as follows:
One act plays, I. St. Marys, McLouth, Pittsburg, Manhattan; II, West Mineral, Rosedale (Kansas City), Chapman, Lyndon; III, Wichita North, Arkansas City, Lansing; IV, Lawrence.
Extemporaneous speaking, I. Newton. Salina; II, Topeka, Pittsburg, Atchison, Ulysses.
Original oration, I, Winfield, Russell, Salina, Coffilley, Arkansas City; II, Atchison, Wyandotte (Kansas City), Wichita North, Topeka
Standard oration, I. Arkansas City, Columbus, Nickerson, Wyanlotte, Pittsburg, Coffeyville, St. Joseph (Hays), Newton; II, St. Joseph (Hays), Coffeyville, Pittsburg, Clay Center; III, Arma, State School or the Blind, Washington Rural Bethel).
Humorous readings: I, Macksville, Nickerson, Wellington, Newton, Buhler, Salina, St. Joseph (Hays), *Dorado*, II, Anthony, Arma, Deiota, Effingham, Eudora, Kiowa, awrence, Neodesha, Phillipsburg, Vellington, Chapman, Eskridge, yandon, Pittsburg, ElDorado, Winfield, Bethel, Wichita North.
Informative speaking, I, Coffeyville, Topeka; II, Clay Center, Pittsburg, Bethel; III, Phillipsburg, Wyndotte.
Friday morning found the visiting ad men in the Johnny Victor theater, beneath the RCA building, studying the National Broadcasting Company and the part played by advertising in the network setup.
Young and Rubicam, one of New York's largest advertising agencies, gave the students an opportunity to see, in actual development, the advertisements that will be seen in many magazines this summer.
The program included visits to A.M. Karegehusian-Mekenzie service for specialty advertising, and lunch- eats at the Advertising club of New York, New York Sales Executive's club and the Ad Men's post of the American Legion.
Gasoline And Tire Outlook Is Glum For Summer, Say Manufacturers
Washington (U.P.)—Automobiles may be running on tires and gasoline of less than top quality this summer.
That's the glum outlook of industry spokesmen who warn of a "severe" tire shortage pending and a reduction in the octane rating of gasoline for civilian consumption.
A Cleveland manufacturer doubts whether his company "will have enough rubber to operate next month."
John F. Collyer, president of the B. F. Goodich company—one of the nation's big four rubber companies—told the senate small business committee that the nation is "heading straight for an industrial and transportation crisis" unless the government alters its rubber policies drastically.
New cutbacks in civilian labour consumption, Collyer said, will mean a "severe" fire shortage by summer. Reid Braighair, interior of rafting firm from Saskatoon Petroleum administration, also warned that the power rating of civilian gasoline "will have to be reduced" in coming months.
Deputy petroleum administrator Bruce K. Brown said in a speech
prepared for delivery to the association Wednesday that shortages of gasoline and other petroleum products will result unless there is a big increase in the nation's refining capacity.
Driving To The Poorhouse
Spokane (U.P.)—The local Welfare administrator, Roland P. Freeman, reported that one out of eight Spokane County families on relief owns an automobile.
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