MONDAY, MARCH 13, 1950
UNIVERSITY DAILY KANSAN, LAWRENCE, KANSAS
PAGE THREE
Women Boss Men's Dress Styles Retail Clothing Salesmen Find
New York—(U.P.)—If a woman trails into a clothing store, next time "he" plans to buy a suit, she more than he, can expect the red carpet to be rolled out.
The Wool bureau has surveyed more than 5,000 retail clothing salesmen and discovered women have a hand in 75 percent of all apparel purchases.
What's more they've discovered that men today are more clothes conscious than ever before.
So when the little woman sits down with a critical eye to see how that gabardine drapes, her eye is likely to fall on a little book-let the salesman will shove before her.
It's called "Male Plumage—How Women Can Improve It." In it she'll find these main points to watch for to insure good fitting:
1. His coat must be long enough to cover the seat of his trousers.
2. The coat collar should be set low enough on his neck to show the lapel of the collar, and the tapered sleeves should permit half an inch of shirt cuff.
4. His vest must cover the trouser waist band.
3. The coat should not break at the middle button and bulge in the rear.
5. His trousers should hang straight from the thighs and must have plenty of seat room.
Back of this educational campaign are some of the country's leading manufacturers. Botany $^{500}$ Darooff; Hart Schaffner and Marx; Fashion Park; Kuppenheimer; GGG; Lebow; Value First and Varsity Town are the brand names behind it.
F. Eugene Ackerman, spokesman for the Wool bureau, said they discovered that the "five-day week paid vacations, the automobile and airplane have contributed to turning men's attention to clothes."
Three points for the basis of Mr. Everyman's wardrobe. A business suit runs the gamut of fabrics and styles. There is the "dress up" suit, the blue or dark gray worsted which waits for special occasions. A country ensemble has the sporty flair.
"It's the male lion who has that resplendent mane. We humans are only now beginning to do with our men what nature started long ago."
"If you ever go to the 200" Ack-erman said, "you see the peacock breathtakingly spread that gorgeous fan. You think it's the female, ah; it's the male.
Old Shoes Will Aid In Cotton Research
Austin, Tex.—(U.P.)—A rotted canvas shoe found on Bougainville beach in 1943 may lead the way toward longer-wearing, semi-permanent cotton shirts and blouses.
The shoe was recovered by the Army Quartermaster Corps and sent to the corps' Philadelphia laboratory.
A culture of the fungi which had almost worn away the shoe was sent to the University of Texas cotton research laboratory, which hopes to find a way to check the wearing effect of fungi, bacteria, and ultraviolet rays of the sun on cotton fibers.
If a resistance can be built up in cotton fibers, University of Texas researchers hope it will lead to cotton clothes which can be worn as long as three to six years.
Sigma Nu Pledge Picnic
Sigma Nu Fledge Picnic The pledge class of Sigma Nu fraternity will give a picnic from 2 to 5 p.m. Saturday. Chaperons will be Mrs. Andrew McKay and Mrs. Dean Alt.
Tri Delt Party
The pledge class of Delta Delta Delta sorority will entertain with a dinner and dance from 6 until 8 p.m. Wednesday at the chapter house. Chaperones will be Mrs. Nellie Hopkins and Mrs. Charles Wentworth.
One of every four World War II veterans have converted his National Service Life Insurance from term insurance to one or more of the half-dozen plans available.
Socially Speaking
Exchanges Held Wednesday
Exchanges Held Wednesday
Organized houses which held exchange dinners and hour dances
Wednesday were Phi Kappa Sigma fraternity and Pi Beta Phi sorority,
Miller hall and Sterling and Oliver balls, Theta Phi Alpha sorority and
Alpha KappaLambda fraternity.
ATO Initiates
Alpha Tau Omega fraternity held initiation Sunday for the following men: David A. Hills; William B. Dickinson III; W. Robert Johnson; Dick N. Klassen; George M. Gish; Karl G. Estes; William T. Hall; Kenith R. Howard, Jr.; John W. Gagel; Gabriel P. Jornayvaz; homas C. Duffie, David A. Hills was the honor initiate.
Theta Initiates
Kappa Alpha Theta sorority announces the initiation of the following women on March 11: Nancy Anderson, Bontina Bowman, Constance Kagey, Carolyn Chitser, Nancy Neighbor, Marilyn Ross, Celia Kilgore, Joyce Diller, Janice Kollman, Erma Lutz, Joyce Emick, Catherine Chellass, Courtney Carrol, Therese Weigand, Jerry Hesse, Barbara Comstock, Elizabeth Swigart, Carol Forbes and Betsy Bowers.
Chicks Are Prizes At Square Dance
A square dance was held March 10 in the Union ballroom. Six participants received baby chicks for the best costumes. They were Mrs. H. A. Ireland, Lo Re Waterson, College freshman; Marilyn Wisdom, College junior; William Love, business senior, Angelo Battaglia, College senior; and Charles Children, fine arts sophomore, Marian Rippeateau, College senior and Stanley Englund, engineering senior also won chicks for showing the most improvement during the evening.
The group did square dancing and ballroom dancing to the music of Clarence Douglas. Carl Ellis, education senior. called.
Chaperons were Mrs. Andrew McKay, Mrs. Thomas Clark, and Mrs. Arthur Little, and Prof. and Mrs. H. A. Ireland.
The national president of Delta Tau Delta fraternity, W. Harold Benton, visited the campus and local chapter of the fraternity Friday.
National Delt Officer Visits Local Chapter
Mr. Benton, banker and industrialist from Des Moines, Iowa, is making a tour of every Delt chapter and campus in the United States. Accompanying him on this tour is Mr. Hugh Shields, executive vicepresident.
They were both guests at a luncheon at the Delt house. Some of the guests invited to the luncheon were L.C. Woodruff, dean of men; Dr. Frank T. Stockton, dean of the University Extension; Dr. John G. Blocker, professor of accounting; J. Joseph Biery, associate professor of economics and Mr. W. A. Moore and Mr. George Docking of the Delt house corporation.
Mrs. Nellie Hopkins, Delt housemother, was the hostess for the occasion.
Mr. Benton sums up the purpose of his tour in these words. Through personal acquaintance and mutual respect, the college administrator and the fraternity administrator can better serve their common cause, the building of mature men, young.
The University band in 1929 had 89 members.
Gamma Phis Initiate
Gamma Phi Beta announces the initiation of the following girls: Betty Blaker, Janice Manuel, Jane Heywood, Doris McConnell, Diane Nornaday, Donna Schmaus, Joyce Nickell, Ramona Goering, Adèle Heying, Jeannine Willis, Arlene Parker, Vinita Bradshaw, Nancy Gross, Mary Lou Fischer, Ann Beelman, Marilyn Bailey, Jonell Ashercraft, Nella Bailey, Jean Taylor. Jane Heywood was honor initiate, and Mary Lou Fischer received the activities ring.
Former Students Announce Engagements
Read the Want Ads Daily.
Mr. and Mrs. Ralph Byron Varner of Wichita announce the engagement of their daughter, Mary, to Mr. Harold Warwick, son of Mr. and Mrs. Benjamin Warwick of Kansas City.
Miss Varner was graduated from KU. and was a member of Pi Beta Phi sorority. Mr. Warwick was also graduated from KU. and was a member of Phi Delta Theta fraternity. The marriage will take place May 13.
Mr. and Mrs. Charles C. Morrison of Bar Harbor, Maine, announce the engagement of their daughter, Marian, to Mr. Lawrence B. Hawkinson, son of Mr. and Mrs. Lawrence O. Hawkinson of Kansas City, Mo.
Mr. Hawkinson is a graduate of the University and a member of Sigma Alpha Epsilon fraternity.
The first student paper published by the University press was the Observer of Nature, April, 1, 1874, by the Natural History society.
WITH SMOKERS WHO KNOW...IT'S
NOT ONE SINGLE CASE OF THROAT
IRRITATION due to smoking CAMELS?