PAGE SIX
UNIVERSITY DAILY KANSAN, LAWRENCE, KANSAS
FRIDAY, JANUARY 13, 1950
The Editorial Page-
The Captive Audience
With the coming of transcribed commercials on the public address system at New York's Grand Central station, it is time we took a look into the future. The predicted evolution of man into a creature with huge eyes and megaphonic like ears may not be too far away.
While advertising as a whole cannot be criticized because of its influence in decreasing prices while increasing the quality of many products, It appears that the potential consumer should be allowed to take it or leave it. Until now things have been going along rather smoothly. Man has been physically perfected so that he may open and close his eyes at will to avoid some of the horrors of the printed page, and even radios may be clicked on and off as the listener likes. But with the advent of "captive advertising," who knows what the future may hold?
Can you imagine answering the insistent ringing of your telephone only to hear about the hidden qualities of a nationally advertised breakfast cereal before being able to gossip with a friend? Or would you rather listen to recorded words concerning the integrity of your neighborhood pharmacist while waiting to see the family physician? Yes, the waiting rooms of doctors and dentists would be perfect locations for transcribed advertisements.
University professors may be able to augment their meager incomes by commenting on the qualities of some consumer goods at the beginning and close of every lecture. As you can plainly see, the opportunities are unlimited.
We have already been subjected to commercials broadcast from low-flying airplanes and in streetcars and busses. In the past 50 years manufacturers have indeed progressed—from the persistent, foot-in-door salesman to this.
persistent, 100% accurate in reading the editorial pages of his daily newspaper. Have you ever tried one of our easily controlled ear plugs at only $1.98?
—Emlin North, Jr.
Gen. Dwight D. Eisenhower, now engaged in making an "unannounced" campaign for president, recently let it be known that he "was not a candidate, no matter what anyone thinks, and will not be talked into becoming one."
Eisenhower and Office
His statement was no doubt prompted by reports that President Truman now considers him an active opponent. But even an amateur politician, as Eisenhower, should know that this sort of a stand will not hide his intentions.
General Eisenhower's speeches are aimed against the Fair Deal, by which they also appeal to the leaders of the Republican party. And in order to get more time for politics, he has requested that he be elevated to the office of chancellor of Columbia University, as his present role of president of that institution consumes too much of his time. As Eisenhower has learned, politics take a lot of work.
Ever since the efforts of both Democrats and Republicans to nominate him for the presidency in 1948, Eisenhower has been in the public eye as a potential candidate. He long ago knew that he and Robert Taft were the only logical contenders for the 1952 Republican nomination. And Taft's position of having organized labor against him, as well as being a thrice-unsuccessful candidate for the nomination, are strong forces which could keep him from becoming the Republican nominee. Eisenhower, though, has a good record as a military man, a thinker and an administrator and has nothing of major import against him.
All this Eisenhower has known and has used to further his own political ambitions. He has taken the suggestion he declined in-1948 of being a candidate.
General Eisenhower, instead of telling the country he is not a candidate and will not be talked into becoming one, should announce his candidacy to support his present campaign. As long as he acts like a politician and believes he is fooling the public, his stature, both as a candidate and as a public personage, will fall.
—John S. Hill.
'Small Things'
The existentialists say that it is an error to believe that things will be better tomorrow, and about his time of the year, most K.U. students would agree.
A new course, "modem synthetic geometry" will be offered next semester, and the sophomore wolf says he always did think thre was something fishy about mathematics.
Rodney Nipnap, Student Union junior, always thought existentialism meant strange people gamboling on the green and assuming grotesque poses. Sorta like "freeze"?
Gets Gifts In Bunches
Tallahassee, Fla.—(U.P.) Florida's Gov. Fuller Warren gets his gifts in bunches. In one hour, different delegations presented Warren with a golden orange, a first edition of a new church magazine and a membership in the Forest Farmers' association.
Thieves Have Day Of Rest
Boston,—(U.P.)—A law dating from Colonial days gives Massachusetts poultrymen unique police powers. They may hold prisoner for 24 hours any chicken thief caught on their property. The only exception is that such thieves may not be held on the Sabbath.
Dear Editor-
A True Liberal
My normal enjoyment of the Daily Kansan's editorial policy has been shaken by the yellow sheet manner in which you have treated The Eagle.
Dear Editor,
Although I am a liberal and disagree with most of the views of the Eagle, I cannot believe that they should be answered by derision. This has been what the Daily Kansan has done.
I refer of course, to your "Small Things" column of Jan. 6, in which you intimated that a conservative was necessarily stupid in political science and to your editorial comment in which you blandly tacked a "humor magazine" title on the Eagle.
There isn't any question but that you are taking sides, and, although your side is mine, you are doing it in an underhanded manner. This kind of yellow journalism is definitely a hindrance to the liberal cause.
In the future, let's answer arguments with arguments, please.
yours in dismay,
G. L. Boyd,
College sophomore
Editor's note: Even though he happens to be a fraternity brother of The Eagle's editor, we are sure that Mr. Boyd is sincere in his condemnation of our method of replying to the paper.
To date, we have printed all the letters received in favor of the Eagle but have not had sufficient space to print all those opposing it.
We intended to cast no reflections on the political knowledge of the genuine conservatives on the campus—we were speaking of The Eagle staffers.
Sailors Try Advertising
Memphis-(U.P.)=Two lonely sailors solved a Saturday night dilemma. They paraded up and down in front of a local department store with a set of postes. The posters read: "Girl Wanted."
University
Daily Hansan
News Room K.U. 251
Adv. Room K.U.376
Student Newspaper of the UNIVERSITY OF KANSAS
Member of the Kansas Press Assn,
National Editorial Assn., Inland Daly
Press Assn., and the Associated Collegiate
Press. Represented by the National Ad-
vertising Service, 420 Madison Ave., New
York City.
Editor in Chief ... James W. Scott
Managing Editor ... John Biley
Managing Ed... Kim Biles
Asst. Managing Ed... Anna Albright
City Editor ... Ruth Keller
Asst. City Editor ... Doris Greenbank
Asst. City Editor ... Jake Ellison
Asst. City Editor ... Dale Mullen
Sports Editor ... George Brown, Jr.
Asst. Sports Editor ... Robert Nelson
Asst. Sports Editor ... Richard Disaver
Telegraph Editor ... Darell Norris
Telegraph Editor ... Norma Dunfermple
Asst. Telegraph Ed... Daniel Fung
Society Editor ... Frankie Walts
Asst. Society Ed... Paye Wilkinson
Business Manager ... Bob Boltho
Advertising Manager ... Bonnie Gimblett
Circulation Manager ... Jim Shriver
Management ... Willie Hogan
National Manager ... Dorothy Hogan
Promotion Manager ... Bob Day
Positions Open For Welfare Work
Examinations will be given soon for 17 different classes of state jobs with starting salaries from $115 to $340 were recently announced by Ira E. McConnell, state merit system supervisor.
The closing date for filing examination applications is Wednesday, Jan. 25. Application blanks and information regarding duties, responsibilities, and salaries may be obtained from state and county boards of social welfare; state, county, and city boards of health; offices of the Kansas employment security division and the Kansas state employment service; the Kansas crippled children commission; and the office of the merit supervisor, 104-107 Crawford building, Topeka.
The jobs now open are key punch operator, stenographer, typist, chief consultant nurse, district consultant nurse, district public health nurse, district nurse, field representative of social welfare, field auditor, case correspondent, case supervisor, class II county director, class IV county director, class V county director, terviewer, and veteran's employment representative III.
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