PAGE TWO UNIVERSITY DAILY KANSAN, LAWRENCE, KANSAS MONDAY, OCTOBER 10, 1949 Mortar Board Is Goal For The Most Outstanding University Women The black skirts and jackets seen on senior women every Thursday indicate that they are members of Mortar Board, senior honor society for women. Mortar Board, a national organization, was founded in 1918 at Syracuse, N.Y., by representatives of senior honor societies at four different universities. The name* different universities. The name was taken from the organization at Ohio State university and the University of Michigan. The Torch society, established at KU, in 1912, was incorporated into Mortar Board in 1924. The members of Torch were selected in the spring of their junior year, but their names were not announced to the student body until the following spring. Each year Mortar Board must take at least five but not more than 20 new members. These women are chosen on the basis of service to the campus, scholarship, and leadership. A list of all junior women is sent to the heads of University departments who check the students they consider worthy of membership. Women who do not have an average three-tenths of a point above the all University average for the past five semesters are automatically dropped. The final selection is made by the active and honorary members of the organization. The purpose of Mortar Board is "To provide for the cooperation between senior honor societies for women, to promote college loyalty, to advance the spirit of service and fellowship among university women, to maintain a high standard of scholarship and to recognize and encourage leadership, and to stimulate and to develop a finer type of woman." The active members of Mortar Board are Mary Helen Baker and Joyce Rohrer, fine arts seniors; Peggy Baker, education junior; Bernice Brady, Grace Gwinner, and Bernadine Read, education seniors; Mabel Conderman, business senior; Ruth Keller, journalism senior; Louise Lambert, Ann Learned, Edith Malott, Helen Piller, Josephine Stuckey, and Doris Them, College seniors. To give you a finer cigarette Lucky Strike maintains AMERICA'S FINEST CIGARETTE LABORATORY America's largest cigarette research laboratory is your guarantee that Luckies are a finer cigarette! YOU SEE HERE the largest and most complete laboratory of its kind operated by any cigarette manufacturer in America. For many years Lucky Strike scientists have delved into cigarette research on an extensive scale. Out of this has grown an elaborate system of quality control. Every step in the making of Luckies—from before the tobacco is bought until the finished cigarette reaches you—comes under the laboratory's watchful eye. As you read this, a constant stream of tobacco...samples from every tobacco-growing area . . . is flowing into the laboratory in Richmond, Virginia. These samples are scientifically analyzed, and reports of their quality go to the men who buy at auction for the makers of Lucky Strike. Armed with this confidential, scientific information—and their own sound judgment—these men go after finer tobacco. This fine tobacco—together with scientifically controlled manufacturing methods—is your assurance that there is no finer cigarette than Lucky Strike! Testing tobacco. Samples from every tobacco-growing area are analyzed before and after purchase. These extensive scientific analyses, along with the expert judgment of Lucky Strike buyers, assure you that the tobacco in Luckies is fine! So round, so firm, so fully packed. Typical of many devices designed to maintain standards of quality, this mechanism helps avoid loose ends . . . makes doubly sure your Lucky is so round, so firm, so fully packed. So free and easy on the draw. This meter draws air through the cigarette, measures the draw. Samples are tested to see if they are properly filled. Tests like this guarantee Luckies are free and easy on the draw. We know: LUCKIES PAY MORE for fine tobacco (millions of dollars more than official parity prices) We are convinced: LUCKIES PAY MORE for cigarette research Lucky Strike's fine tobacco and constant research combine to give you a finer cigarette. Prove this to yourself. Buy a carton of Luckies today! COPR., THE AMERICAN TOBACCO COMPANY