WEDNESDAY, MAY 11, 1940
UNIVERSITY DAILY KANSAN, LAWRENCE, KANSAS
PAGE FIVE
Secret Funeral Planned Today For Sam Breador
St. Louis, May 11 — (U.R.) A "secret" funeral was planned today for Sam Breadon, former owner of the St. Louis Cardinals baseball team, because that's the way he wanted it.
Breadon, who ran up an original $200 investment into a property he sold for three million dollars, died Tuesday night of cancer at the age of 72. He had been in the hospital since March and out of baseball since 1947. But although shocked baseball men mourned the passing of this grey-haired, twinkle-eyed gentleman, they will not be present at his funeral. His attorney revealed that Breadon's will specifies that his funeral plans be so private that the public not learn "where, when or how" he is buried. A spokesman for the family confirmed these sentiments.
President Will Harridge of the American league said he understood Breadon himself never had been to a funeral and never seen a body.
Breadon was president of the Cardinals for 27 years, from 1920 to 1947 when he sold out to Bob Hannegan and Fred Saign. Hannegan subsequently sold his interest to Saigh, now president of the club.
During the Breadon term of office, the National league team saw its greatest days, and put St. Louis on the baseball map. The Cards wone pennants and six world series during that period, more than any other National league club. But, far more important than those victories was the chain-store system which Breadon and his general manager, Branch Rickey, brought to baseball.
They founded the farm system and made the Cardinals baseball's greatest empire with minor league clubs scattered throughout the nation, feeding their best players to the parent team. Some of these great players still form the backbone of the Cardinal team—men like Stan Musial, Enos Slaughter, Whitey Kurowski, Harry Brecheen and Marty Marion.
Breadon was born in New York, but moved to St. Louis as a struggling young automobile mechanic in the days when the horseless carriage still was a spluttering oddity. But he was too shrewd to remain under the hood, and he came out thanks to, of all things, popcorn.
Young Sam invested his meager earnings in a big batch and peddled it at the St. Louis World's Fair of 1904. With the money he made there, he bought an automobile agency and became one of the city's largest dealers.
In 1917 he invested $200 in the pitifully weak Cardinals as a civic venture. He added $2,000 later. When it appeared that this investment might be lost, shrewd, frugal Sam stepped in to run the club as a business man.
He became president of the team in 1920 and majority stockholder in 1923. He owned 75 per cent of the stock when he sold out to Hannegan and associates in November,
Crowd Enjoys Donkey Game, But Burros Are Bored Stiff
Bv MARILYN MARKS
It was like a merry-go-round right from the start.
Immediately after Deane W. Malot, chancellor, righthandedly pitched the first ball, the umpire, Mr. E. C. Quigley, yelled "strike," and the senior-faculty donkey baseball game was under way.
Players, especially faculty members, looked apprehensive, spectators
ouiuige but the deeae
Players, especially faculty were curious, but the donkeys were bored stiff. In fact, they couldn't keep their minds on the game long enough to run the bases. Regular jaunts far off the playing field were attempted every few minutes but were halted when worried players encircled each straying burro, pulled, sometimes pushed, waved bright kerchiefs, flapped their hands, and playfully slapped the rumps of the beasts of burden to make them return.
As if the price of admission were too much for just one show, several were provided. The Donkey game was squeezed in between practicing high jumpers, low jumpers, panting runners, a large red truck, a few photographers, and some spectators milling about on the playing field trying to get the feel of the atmosphere.
Most faculty baseballlers dressed conservatively, but a couple of senior representatives showed up in typical cow-poke garb. Dick Monroe, education senior, played in a bright red shirt, boots, and sombrero, which he waved Roy Rogers style whenever his donkey started buckling.
The "gentle" donkeys, deceptively small, showed highly developed skill in the art of throwing riders. A few of the more individualistic ones stepped on their riders and one even kicked his, but this was done in a fit of blind anger; they kissed and made up soon after the spat.
Burtin W. Marvin, dean of the
1947, "because at 70. I am too old to run the team."
Breadon's career as Cardinal president was stormy. He was ever willing to trade or sell a starring player before the man started downhill. And usually old Sam was right. There was, for example, 1926 when he traded the great Hornsby and Frankie Frisch.
St. Louis almost ripped the ball park down, but Frisch proved himself a better all-around player than Hornsby his first season with the Cards.
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Journalism School hit the ball, gracefully jumped on his waiting donkey to run to first base, but just as gracefully fell off. When this had happened three times, Dean Marvin was finally put out, jubilantly yelling, "Hooray!" as he retired the side.
Costumed originally was Jack Wichert, assistant professor of economics, who sported a hat with ears identical to those of his donkey. "Which twin has the Toni?" was the question puzzled spectators asked themselves after seeing the pair on the playing field.
A glamorous representative from South America played on the senior team. Ruben Valderrama, education junior, attired in a form-fitting white sweat shirt, wore a huge straw sombero, with the words "Puerto Rico" scrawled across the front. It was borrowed finery, Ruben later admitted. He's from Colombia
At the end of six chukkers and 72 minutes of playing time, the umpire persuaded teams to cease playing. A thrilling last-minute run home made by two seniors riding two donkeys resulted in one put-out and one score. Oh yes, who won? Why the donkeys of course.
Wayne Morris Janis Paige Alan Hale in THE YOUNGER BROTHERS
FRI.—SAT.
a scarey, shuddery horror show . . . on that ill-fated jinx day! Come early . . .
See the 9 o'clock show and stay over free!
Students Walk Out Today
For the twenty-third time, students in the School of Fine Arts art department have walked out of classrooms into the wide open spaces.
More than 150 students continued a tradition today that was begun in 1922 and interrupted only by the war. They refused to attend classes.
Led by Craig Hampton, fine arts junior, the students have gone to Lone
were taken although today is the beginning of "stag week."
Less than 75 students remained in classrooms to make up work. No teacher was attempting to hold regular classes. One student answered an instructor's question as to why he stayed to work: "You give us so much work to do, we have to use all the time we can get."
The only crowded classroom was the ceramics room. More than 15 students were working on statues, bowls, and other work. Sheldon Carey, associate professor of ceramics, declined to comment on the reasons for the number of students working.
K. U. meets Oklahoma in a two-game series at Norman Friday and Saturday.
Cont's Daily 1 p.m.
Ends Tonite! Irene Dunne
"I REMEMBER MAMA!"
Starts Tomorrow for 3 Big Days
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Chapt. 12 "Frank & Jesse James" • Color Cartoon & News
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