PAGE SIX
UNIVERSITY DAILY KANSAN, LAWRENCE, KANSAS
FRIDAY, FEBRUARY 4, 1949
As The Kansan Sees It We Want Tom and Jerry
"Those crazy college kids," a woman commented the other night when students were clapping during the showing of the advertisements at a local theater. "They're always stirring up trouble. They don't object to other advertising, why should they object to this? It's all the same."
We do not feel there is any basis for such a comparison. Motion picture advertising has several features that entirely set it apart from advertising in other media.
In the first place, advertising in most other media depends on its own appeal to draw and sell prospective customers. There is nothing compulsory about it. If an advertisement in a magazine interests you, you read it; if not, you don't.
But in the theater, a person has practically no alternative except to look at the advertisement. You can close your eyes or look at the ceiling while the advertisements are being run (which is a practice many people have adopted in recent years), but it is a little harder to close your ears.
Besides, a theater patron feels that in view of the exhorbitant admission price he pays for 90
minutes entertainment, he has a right to expect to be entertained. It rubs him wrong to pay to see something he does not want to see and be bored at the same time by its frequently ludicrous content and low quality.
While other media depend almost wholly on advertising, and not circulation, for their revenue, the theater is in just the opposite situation. To the theater owner, advertising is just a profitable sideline. The elimination of such advertisements would, it is a safe bet, not affect the admission price how high can it get?) The elimination of advertising in newspapers and magazines would necessitate more than doubling the purchase price.
So you can not put all the blame on the students. While a person hates to condone such drastic action as is being taken, anyone who has attended the local theaters during the past year will certainly admit that the advertisements themselves have slowly built up this antagonism to its present heated state. Sometimes it takes drastic measures to get action.
It's Crazy But True
New York—(U.P.)—Strip teaser Georgia Sothern declared in a bankruptcy petition that her only assets were $7 cash and $100 in clothing.
(Cheer up, Georgia, things are rough everywhere.)
Closer inspection revealed a spider had found its way inside the mechanism. When the spider had been routed, the earthquake stopped.
New York—(U.R.)—When Prof. Daniel T. O'Connell checked the City College seismograph, his heart leaped. The graph showed the biggest earthquake in history.
The bill, if enacted, would set up a state commission to "Create sunshine, dispel clouds and prohibit snow, ice or slides upon highways and railroad tracks."
Olympic, Wash.—(U.P.)-A bill outlawing bad weather was introduced into the Washington legislature today by two Seattle representatives.
(Why don't we write our Kansas representatives?)
University
Daily Hansan
Member of the Kansas Press Assn.
National Press Assn.
Press Assn., and the Associated Collegiate
Press. Represented by the National Ad-
dress Service, 425 Madison Ave. New
New York City.
Student Newspaper of the UNIVERSITY OF KANSAS
Editor-in-Chief ... Managing Editor ... Editor
Asst. Man. Editor
City Editor
Asst. City Editor
Asst. City Editor
Sports Editor
Asps. Sports Editor
Sports Editor
Tel. Editor
Asst. Tel. Editor
Tel. Editor
Business Manager
Advertising Mgr.
Society Mgr.
Circulation Mgr.
Classified Mgr.
Promotion Mgr.
Anne Murphy
Bill F. Mayer
Bill F. Mayer
Richard D. Barton
Nora Temple
Harold Reddoch
Gerald Fetterofer
Marvin Rowlands
Bud Wright
Larry Funk
Rosemary Rospaw
Russell Oleson
Noah Sullivan
Don Welch
Charles O'Connan
Bob Bolthouse
William E. Beck
Ira Gissen
(Editor's Note: All letters to the editor must be signed and must give the writer's full address. The name of the author will be received from publication upon request. Letters limited to 250 words will be given prior consideration. The editor reserves the right to edit letters to conform to requirements and to conform with the laws of libel and public decency.)
Action-Not Words
Dear Editor:
In response to the letter to the Kansan a short time ago, which apparently reflects the understanding of many other students with regard to the interaction among the various groups within our society, we feel duty-bound to present a few of the facts.
"It can't be done! What will people say? It's against the law! The girls will be rejected on the campus." These were some of the cynical remarks met by the girls who wanted to put words into action.
We refer to two supposedly opposed groups living and working together: Negroes and Whites. Four years ago, a group such as this was visioned.
The location was settled—in the Y. W. house. The choice of girls was easy. Mary Wisner, mortar board; Mary Jo Cox, All-Student Council president; Toby Walker, mortar board, Y.W.C.A. vice-president; Rosalie \ Irwin, Y.W.C.A. president; were among the leaders the first year.
If you were a guest to dinner, you would never dream that anyone would make a distinction between members of the co-op. They eat together, work together, and share fun together.
Starting with seven members in 1945, the number reached 14 in 1948 when Henley house officially joined the campus co-op movement.
A good cross section of students is represented. From freshmen to graduate students, both foreign and native students, and majors in political science, psychology, chemistry, fine arts, pre-med, live at the house this semester.
The greatest misconception is that this is an experiment rather than a working fundamental—an inter-racial, international, interhuman co-op.
many students realize such an inter-racial group exists at the University. The girls are to be congratulated for putting their convictions into action. Their success is the more noteworthy because, after surviving a stormy beginning, they have gone about in a quiet way to make the set-up work.
Virginia Ferguson,
College freshman;
Phyllis Fortner,
College sophomore
note: Probably not
note: Probably not
California is the largest producer of cantaloupes.
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