THURSI
UNIVERSITY DAILY KANSAN, LAWRENCE, KANSAS
PAGE NINE
Little Man On Campus
By Bibler
"Ya know—our sorority is so crowded this year I meet someone new every day."
Hollywood—(UP)—In the movie house of tomorrow, some customers may be strapped in their seats with a mass of psycho-physiological measuring devices that make a lie detector look like a toy.
In that far-off time, people will be paid for going to the movies so they can tell producers whether it's a movie they would have paid to see.
Harry Sherman, producer, says that now that all the poll-takers are in hiding, the movie industry is going to go straight to the customers to find out what they like. He observed:
Filmland May Resort To Lie Detectors For Public's Opinion On Movies
"More and more scientific stuff will be used to find out just exactly why and where an audience laughs; or cries. Or walks out."
Even now, there's a platoon of secretaries in the back row at every preview. They follow through the movie's script and mark how each line goes over.
"Some studios," Sherman revealed, "measure the number, volume and duration of all the laughs. The next morning the producer, the director, the actors and the writers all sit down and read a report charting everything from the snickers to the roars.
"Some producers actually have used lie-detectors on the preview audience to find out whether they liked the picture."
Somehow, Sherman sighed, it takes the fun out of movie making.
Somehow, Sherman signed, it takes the run out of movie making. "I take the script with me to previews," he said, "but I don't believe in lie-detectors."
*And he made no changes after the preview in his latest Enterprise release, "Four Faces West."
It's possible that Sherman already knows what audiences like. He's been making movies ever since 1915, when he helped finance one of the pictures audiences liked best of all, "The Birth of a Nation."
Read the University Daily Kansan—Patronize Its Advertisers.
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Fewer Vets Want Loans To Finance Homes, VA Says
Phone 834
T. B. King, director of the Veterans administration loan service, recently told home loan officials at a convention of the United States Savings and Loan league in New York City that fewer and fewer veterans were obtaining home loans under the G.I. bill.
He explained that although more than one million World War II veterans solved their housing problems by buying homes with G.I. loans other veterans are experiencing much more difficulty in the present market.
"Records show that G.I. loans now number only one out of every 10 new small home mortgages." he said $ \textcircled{4} $
"The phenomenon of a decrease in the number of veterans' home loans in the face of a high rate of new home completions stems from two main factors," Mr. King said.
new small home mortgages," he said. $ "At the peak of the G.I. loan guar-
anty program the ratio was one to four."
"The first factor has been the high and rising price level for new homes. The V.A. estimates that the average veteran family can afford a home priced at $5,000 to $6,000, or well below the price asked for most of the new homes under construction.
"The second factor is the 4 per cent interest rate—the maximum which lenders may charge veterans for loans guaranteed by V.A. under the G. I. Bill. Lenders are reluctant to invest in long-term loans permitting only a gross return of 4 per cent.
"The best insurance against a slump in the home construction industry is to apply means and methods which will lower costs and prices to a point more closely in line with the average family's ability to pay.
Recognizing these factors as "real and pressing" Mr. King urged convention members to regard them in their proper perspective as short-range problems and to think more about the long-term prospects of the G.I. loan program. He reminded his listeners that about 13,000,000 veterans have not yet used their loan guaranty entitlement, and that they have nine more years in which to do so.
Exhorting the savings and loan representatives to do everything possible to make this potential a reality, he said;
"Lending institutions can do a great deal by channeling their mortgage funds to those builders in their community who are doing the best job of building low and medium-priced homes of good quality.
Archers Have Last Shoot
Eleven members of the Archery club met Wednesday in Robinson annex for the final target shoot of the semester.
The next meeting of the club will be Wednesday, Feb. 2, Alice Myers, club president, said.
"By directing mortgage loans to the lower cost field, lending institutions can help maintain the present high level of construction volume and, at the same time, encourage the production of the kind of homes most veteran-families need and can afford."
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