DAY, NOVEMBER 5,1948
UNIVERSITY DAILY KANSAN, LAWRENCE, KANSAS
PAGE NINE
he Poll Cats Must Change and An Analyst Tells Why
east work, Nov. 5—(UP)—Public opinion polls are going to get a look, Dr. Ernest Dichter said today.
o you know why the political poll takers were wrong?
because they asked the people what they thought instead of what I felt, Dr. Dichter said.
it's bad. The American people do good at fast talk, they won't admit to themselves what they going to do until the chips are in.
Dichter analyzes people who wize public opinion. Forty-one's old, with a doctors degree in biology, he calls himself a psychological market and communicator-researcher. A former program militant at C. B. S., for the lastears he has been finding out people buy certain kinds of food, books, magazines, and certain airlines.
ne next time a poll taker wants
ow whom you are going to vote
he'll do everything but ask
Dr. Dichter said.
may show you a picture of candidates and ask how you item.
may have you listen to a reing of their voice and ask how like it.
I'll ask which one you'd rather
your sleeping quarters with,
ich one would you trust as a
less partner?
Ih one would you rather try
money from?
o learn a person really feels,
about an hour, the analyst
he mistake this time was that takers took at face value what average person said."
average person said he was to vote for Gov. Thomas E. for president because;
Everyone else said he was going toate for Mr. Dewey.
The average person doesn't to leave himself open for criti- or lose face by saying he's to be different.
en the average person went out voted for President Truman see:
Although he made blunders, average man thought he bed almost the same way the aver- poter would behave if he were dent.
"The average voter had an unloved desire for a new champion, President Truman suddenly aped to him emotionally."
the one thing we've got to get tough our heads is that the Ameri-public does not react rationally, long as you do not search for the frirly emotions in people, you always go wrong," he said.
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Visitors welcome.
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TIME
specialize in it
our hands . . .
Ethan P. Allen, director of the bureau of government research, and Hobart Hanson, director of University extension, will attend the Kansas Peace Officers association meeting Monday, Nov. 8, through Wednesday, Nov. 10, in Hutchinson.
For precision work . .
Faculty To Outline Training School
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2 Mary Ph.368
Faculty Gets Large Vote; Moreau In Constable Race
Chancellor Deane W. Malott received more write-in votes for justice of the peace in the election Tuesday than any student or faculty member.
Leroy E. Harris, Lawrence attorney, was elected justice of the peace with an overwhelming majority.
Dean F. J. Moreau of the Law school received only a few less votes than Chancellor Malott for the same office. $ \textcircled{4} $
Other faculty members who received write-in votes for justice of the peace were L. C. Woodruff, dean of men; J. B. Smith, professor of law; James K. Hitt, registrar; Guy V. Keeler, director of the lecture course bureau, and Elmer F. Beth, professor of journalism.
Dean Moreau made a come-back for the office of constable, and received more votes than any other faculty member.
Others to receive votes for constable were John Ise, professor of economics; Emil L. Telfel, assistant professor of journalism; Fred S. Montgomery, director of the bureau of visual instruction, and Mr. Keeler. They did not get enough votes to endanger Dean Moreau's lead for constable.
Seventy-five students also received votes for constable or justice of the peace in the same precinct, but most seemed to have had only one or two supporters.
Although members of the election boards were pleased that K.U. students showed interest in the election, most board members soon failed to
see humor in the many futile write-in votes. They explained that each of these names must be recorded twice in poll books in addition to being listed for final tabulations.
Election board members said they were on duty before opening time at 6 a.m. Tuesday and worked without stopping until closing time at 7 p.m. Some of the board members said they were certain that most students would not write in the names of friends for constable and justice of the peace if they realized that board members had to list the single-vote contestants after approximately 35 hours of writing and counting.
Speech Therapy Seminar Sees Three Movies
Three movies were shown to the Speech Therapy seminar Thursday. Miss Margaret Anderson, associate professor of speech, reported on the annual meeting of the Kansas Society for Exceptional Children which was held in Topeka, Oct. 26.
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Kansan Poll Accurate On National But Not On State Election
Other pollinators in the nation may have very bad faces as a result of Tuesday's election but the University Daily Kansan poll conducted on the weekend before election turned out to be surprisingly accurate in predicting student opinion on national issues. On the state election, the poll was not very accurate.
By BOB ROTER
Totals compiled for the first and second precincts of the second ward and the first precinct of the third ward showed the Daily Kansan poll to be within 4.33 per cent accurate on the presidential election. These wards contained the majority of the student vote and extended from 9th to 17th and from Massachusetts through West Hills.
Actual results showed that Dewey received 67.33 per cent of the votes; Truman, 30.6 per cent; and Wallace, 2.07 per cent. The Kansan poll predicted that students would vote: Dewey, 63 per cent; Truman, 33 per cent; and Wallace, three per cent. The differences are 4.33 per cent under, 2.4 per cent under, and 0.93 per cent under, respectively.
On the wet-dry vote, the Kansan poll did not fare so well, being off 14.7 per cent. This may be explained by the number of city votes. The Kansan poll predicted 77 per cent in favor, 23 per cent against, whereas the actual result was 62.3 per cent in favor, 37.7 per cent against.
The issue of raising legislator's salaries was 11.1 per cent incorrect. The poll prediction was 67 per cent "yes," 33 per cent "no." The actual result was 78.1 per cent "yes," 21.9 per cent "no."
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