FRIDAY, OCTOBER 8, 1948
UNIVERSITY DAILY KANSAN, LAWRENCE, KANSAS
PAGE THREE
Grandma Sewed Her Own; Sew Does Daughter, Now
By LAURA ETZ
Chicago—(UP)—High prices are forcing more women to do as their grandmothers did and make their own clothes, a mail order executive said recently.
James N. Dow, head of Sears, Roebuck and Company's yardgoods and pattern-buying department, said that many women are outfitting themselves with the new look in the old $ \textcircled{4} $ fashioned way. ___
Mr. Dow said industry-wide sales figures show an increase of more than 100 per cent in pattern sales since before the war. At least 95 per cent of all American housewives do some home sewing, he said.
"A clever woman nowadays won't just look with longing at a dress in the window she can't afford," he said.
She will study it from every angle, he said, noting the seams and the styling and the fabric. Then, she will go home and run one up on the sewing machine for much less than the cost of the original article, Mr. Dow said.
He said a picture of a smart dress in a catalog often will stimulate mail-order sales of a pattern and material that can be used to duplicate the dress at home.
"Women have discovered they can have more clothes—often better looking and more carefully made—at much less expense by sewing at home." Mr. Dow said.
The biggest increase in home sewing, Mr. Dow said, has been in the big cities.
"The city women were slower to take it up, because they were used to buying in the large shopping centers," he said. "But now there are long waiting lists of women waiting to get in the dressmaking classes in some of our retail stores. We've been swamped with applications from city women who want to learn to sew."
"We've come to regard the pattern catalogs as one of the best sources of up-to-date fashion news," he said.
Mr. Dow said women in rural areas are quicker to pick up a new style trend than they used to be. He said the pattern and mail-order catalogs 'probably have been no small influence."
"Country women these days get everything their city sisters do," he said. "And the orders indicate they start wearing the latest word in fashions about as soon as they are seen on city streets."
Mr. Dow said he expects women to continue making their own clothes, even if prices come down.
Kappa Epsilon Has Mixer
Kappa Epsilon, national pharmacy sorority, held a mixer for the wives of the pharmacy faculty and all women in the School of Pharmacy Tuesday night in the English room of the Union.
FRITZEL JAYHAWK has the Finest Buttermilk
AKL Dinner Guests
Sig Ep Elects
834 Vermont Phone 182
Recent dinner guests of the Alpha KappaLambda fraternity were Dr. and Mrs. Lee Rook, Mr. and Mrs. Everett Simmons, Dwight Hause, and Charles Dillon, all of Kansas City, Mo.; and Prof. and Mrs. Clayton Crosier and Mr. and Mrs. Burton Canfield.
The active chapter of Sigma Phi Epsilon recently elected George Benscheidt, president, and Russ Stephenson, vice-president.
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Recently elected pledge class officers are Zack Farha, president; Gene Dagel, vice-president; Jay Carby, secretary - treasurer; and Robert Wagner, sergeant-at-arms.
Chi Omega Tea
Ine Lambda chapter of Chi Omega gave a tea Sunday at the chapter house in honor of their new house-mother, Mrs. William McWilliams. Members of the University administration, faculty, housemothers and house presidents attended.
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Teke Hayrack Ride
The members of Tau Kappa Epsilon held their annual hayrack ride and picnic Oct. 1. Col. and Mrs. John Alfrey, Capt. and Mrs. John N. Barley, and Mr. and Mrs. Norman Fuller were chaperones.
Guests included Dorothy Williams, Patricia Foncannon, Marjorie McCullough, Barbara Banata, Norma Mendenhall, Susan Woodward, Rosemary Landrey, Jeanne Nigheart, Nancy Cameron, Sue Neff, Charlotte, Metcalf, Barbara Cottrell, Nancy Swell, Wanda Good, Marjorie Peters, and Rita Hartwell.
6 p.m.-Tau Kappa Epsilon dinner- dance, chapter house.
Tonight
7 p.m.—Lutheran Student association hayrack ride.
7:30 p.m.-Baptist Youth fellowship havvack ride.
7:30 p.m.-Inter Co-op dance
8. 500 - Monochrome hall open
house
8:30 p.m.-Hilicrest house hay-
rack ride.
9 p.m. Foster hall open house.
Saturday
9 p.m.—Delta Gamma open house, chapter house.
Noon—Tau Kappa Epsilon lun-
choan-dance, chapter, house
4:30 p.m.-Wesley Foundation picnic
9 p.m.—Union Carnival dance,
Union ballroom.
9 p.m.—Lambda Chi Alpha formal dance.
Sarah Strickland, Janice Horn,
Kathleen Brode, Marsha Horn, Margaret Harness, Dolores Flasco, Norma Arnold, Marie Schumacher, Marilyn Drat, Betty Shannon, Virginia La Rue, Betty J. Waters, Mary McGinty, Doris Lyons, Dolores De Fries, Mary Sue Meyer, Sue Springer, Joan Cooper, Alix Neville, Jane Sullivan, and Sue Jones
Mr. and Mrs. Earl Spidel, Mr. and Mrs. James Stiller, and Mr. and Mrs. Robert Line were also present.
Dorothy Hahn, Elda Lou Phillips,
Peggy Miller, Shirley Linderau,
Ilene Deutschman, Fan McLeary,
Nancy Mitchell, Freida Sahm, Vera
Lee Schlsky, Nermina Wells, Bonnie
Strickler, Gloria Evans, and
Katherine Ann Smith.
PiKA Initiates
Pi Kappa Alpha announces the initiation of the following men: Davis H. Crawford, Lawrence; Thomas C. Mahan, Coldwater; Daniel C. Stark, Arkansas City; and Roy F. Williams, Hamden, Conn.
New Watkins Officers
New officers elected by Watkins hall recently are: Janet Rummer, activities chairman; Carolyn Miller, fire chief; Jo Anne Elder, scholarship chairman; A. Jane Peterson, alumni secretary; Molly Kelly, historian; Eleanor McHarg, librarian; Mary Joan Webster, song leader; Betty Jean Edmonds, publicity director; Joan Harris, intramural manager; Ruby Olson, Intern-dorm
Remember your party with photos by Hank Brown
Plan Smarty Party For Junior Women
Mortar Board will give a Smarty party in Miller hall Nov. 4 from 9 to 10 p.m. All junior women on the dean's honor roll will be invited. There are about 74 women eligible.
Mortar Board members met in a combined business meeting and tea at the home of Miss Margaret Habein, dean of women, Thursday night.
Hank Brown
PHOTOGRAPHER
Phone 1440R
representative; and a social committee of Barbra Paul, Jessimal Schidler, Dorothy Christensen, and Olive South.
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Hopkins Election
Freda Jones has replaced Rosemary Rospaw as president of Hopkins hall. Miss Jones, formerly vice-president of Hopkins, became president Monday evening after Miss Rospaw announced her resignation at a house meeting.
Virginia Label was elected new vice-president.
The pledge class of Delta Gamma announce the election of the following officers: Dorothy Johnson, president; Anne Hendershot, vice-president; Jean Haussermann, treasurer; Marjorie Seeley, secretary; and Marlene Nickle, song leader.
DG Pledges Elect
Walter-Lamb Pinning
Delta Delta Delta announces the pinning of Kathryn Walter, daughter of Mr. and Mrs. Dewey E. Walter of Kansas City, Mo., to Richard Lamb, son of Mr. and Mrs. Paul A. Lamb of Caney.
The announcement was made by Mrs. Grace Wentworth, housemother, who received a corsage of pink gladioli. Chocolates were passed by Marybelle Shepherd and Bernadine Read, who received white gardenia corsages. Miss Walter wore a pink gladioli corsage.
Miss Walter is a fine arts junior and a member of Sigma Alpha Iota. Mr. Lamb is a journalism junior and a member of Sigma Alpha Epsilon.
☆ ☆
Minor-Cromley Engagement
Miss Minor was assistant managing editor of the Daily Kansan in the fall of 1947. Mr. Cromley was assistant managing editor and later editor-in-chief of the Daily Kansan in the fall of 1947.
The engagement of Marian Minor to Allan Cromley, both '48 graduates, was announced Sunday by Miss Minor's parents, Mr. and Mrs. Nelson Minor of Hutchinson. The wedding will take place in March.
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