PAGE SIX UNIVERSITY DAILY KANSAN, LAWRENCE, KANSAS MONDAY, NOVEMBER 24, 1947 Good! But Watch That Tramp Snooper Hooper Radio entertainers are getting uneasy. They were startled when Standard Brands relinquished its Fred Allen contract to Ford. Apprehension increased recently when Ever-sharp turned loose the Henry Morgan show. It is continuing with the rumor that the American Tobacco company plans to drop the Jack Paar series. One Man Responsible One man is responsible for the unemployment of high-priced radio stars. He is Claude Ernest Hooper, guiding hand of America's largest firm for the measurement of radio audience appeal. In the case of Henry Morgan, the radio comedian's low "Hooperating" was cited as the specific cause for discontinuing the show. Hooper, an Ohio born and New York educated student of public affairs, is now recognized as virtual law where popularity of radio personalities is concerned. His scientific telephone and door-to-door canvass of the country's radio listeners is generally accepted as the best check on a program's ear appeal. When Hooper decided on radio listener study for his sole pursuit, he was faced with bitter competition from an organization headed by Archibald M. Crossley. Uses Recall' Method The competition became a conflict between two methods of listener sampling. Crossley relied on "recall," in which listeners are questioned as to what they heard yesterday. Hooper advocated his "coincidental" plan for telephoning and asking door to door about what programs are being heard at the moment. Today he is almost unchallenged in his field. He is careful to repeat that his survey is not a check on program quality; it only reports on programs that are not hitting their quantity requirements. Among radio listeners the majority rules.-William Conboy. Call K.U. 251 With Your News. Thanks, Team Thanks, team, for a thrilling, gallant game. You deserve all the praise we can give you for your nevergive-up drive. When others wave the white flag, you just try a little harder. Champions always come through when the going is roughest, and you are champions in every sense of the word. Your final 94-yard march thrilled 40,000 spectators and unnumbered radio fans with its calm determination. It was more than just a ball game. It was a demonstration of thinking. Too many persons have the idea that you, team, are a bunch of brawny behemoths who win or lose according to your physical skill. Maybe some of the skeptics were convinced Saturday when they saw you outplay bigger men that championship athletics is more than just physical training. Yes, we'll defend the place of intercollegiate athletics in the University. You showed Saturday that the good old college try requires a thought process best termed as "insight." It's what scientists use in formulation a new theory; it's what we use to solve problems in everyday life. Dear Editor Calling Sherlock Dear Editor, If the University can afford to hire fifty detectives to check activity book transfers and illegal entrances of students to football games, why couldn't they maintain as least half a dozen reliable detectives to protect the possessions and lives of the students? The recent succession of thefts and confrontments is proof enough that a simple, rapid, and complete investigation of each case, no matter how slight, is necessary if such repulsive violations are to be stopped. College Freshman Insight is the faculty of focusing our imagination on a new problem and making the inductive leap by aid of our experience world. It is that quality that enables us to cope with a new, perhaps critical situation. Meeting new situations—that's what we'll be doing the rest of our lives. It's what you so beautifully demonstrated Saturday. Protector Petrillo Among other things, James Caesar Petrillo has been called the "Mussolini of Music." His recent decree that union musicians would "forever" stop making records in December has again aroused the wrath of the American public, who echo the words of Lawrence Tibbett that Petrillo does not have the right to be a "dictator of culture and entertainment." Another Way To Look At Him However, there is another way to look at Petrillo. That is the way 180,-000 musicians look at him and the way he looks at himself—the great benefactor of the American Federation of Musicians. Radio performers are now being paid more than in the pre-Petrillo era and are working fewer hours. Theater hit musicians once earned THE MAGAZINE COLLEGE MEN HAVE BEEN WAITING FOR BASKETBALL PREVIEW COLLEGE LIFE IN BRITAIN BUILT SESSIONS AT AMHERST QUEENS ON CAMPUS VARSITY VISITS THE U. OF MICHIGAN IN THE DECEMBER ISSUE 25c AT YOUR BOOKSTORE plus loads of SPORTS * STORIES * PHOTOS PIN-UPS * GAGS * HUMOR DATE CLINIC VARSITY's the new word for a college man's reading pleasure. All over the country, "Big Man on Campus" are singing his praises and, NO WONDER! Every issue of college men, meet the tastes, needs and interests of college men. There's top-notch sports, fast-moving fiction, rick-ticking humor, eye-catching pin-ups, hard-hitting tips on careers, dating, grooming, records, movies and everything else that's important to YOU. There's no other magazine quite like VARSITY. It speaks the language — it's the magazine YOU have been waiting for! Give 'Em A Break MAIL THIS COUPON TODAY The purposes of education from both the teacher's and the student's standpoint are defeated when cheating goes on in the classroom. Outside of refraining from the practices himself, the student has little control over cheating. Rightly or wrongly, the matter is left to the individual instructor, and too often the teacher fails to check it. Or we might mention a certain teacher who has given the same semester test two semesters in a row. No wonder quiz files are so effective. Examples? A certain language class was taking its semester test last spring. Because the teacher was negligent or just careless, students used textbooks, verb "wheels", and crib notes of all sorts. In this particular instance, the cheaters hurt not only their honest classmates but the entire department, because the test was department-wide and graded so. VARSITY. 260 Fourth Ave., New York 10, N. Y. $12 a week; now they receive more than $100 a week, plus disability compensation and insurance. Count me on your introductory offer Count me on your introductory offer to VARSITY1! Here's $1 for 6 offers. A. F. of M. Is Powerful AME SS Like Icemen Without Iceboxes Many musicians back their czar faithfully, which is one reason why the A. F. of M. is one of the most powerful labor groups in the country. Petrillo apparently believes that his stern methods are necessary if the musicians are to profit. Whether he could have achieved such gains with less action is debatable. ZONE STATE CITY ZONE STATE Regarding his battle against recordings and juke boxes, he said, "We can be compared to icemen whose jobs are taken by electric refrigerators, except that icemen don't make refrigerators. We do make the music that is holding down our employment." This statement reflects Petrillo's point of view. The energetic czar of music came from the tough West Side of Chicago, and he knows how it feels to miss a meal. He has therefore vowed that none of his members will go hungry while he has the reins of A. F. of M. It is for the government to decide when he has overstepped the bounds of legality.—Paul Zeh. Student Newspaper of the UNIVERSITY OF KANSAS Member of the Kansas Press Assn., National Editorial Assn., Inland Daily Press Assn., and the Associated Collegiate Press. Represented by the National Advertising Service, 420 Madison Ave., New York City. Or what about finals where the questions are so standardized that students can fill out quiz books in advance? No one can fail to blame the students who cheat. But certainly some sort of censure should be in order for teachers who allow conditions which invite foul play. Teachers who are serious about giving all students a break change their tests from semester to semester. If the classroom is crowded they make out two sets of tests which are passed out to students in alternate chairs. They make sure no chances are given for whispering, use of crib notes, or other forms of cheating. An instructor's job does not end with teaching the subject to the student. Under the present system of tests, he must make sure that the student is given a fair chance to show what he has learned. -Clarke M. Thomas The Bus-(Adv.) ENJOY YOURSELF From 4 to 6 Today FREE DANCE MILITARY SCIENCE BLDG. Sponsored by The Daily Kansan -By Bibler "Come now, Reginald, I think a simple 'step back please' would be just as effective."