University Daily Kansan
Wednesday, Sept. 9, 1970
Wigs Are Flipping
9
Fake Hair Is Real for Both Sexes
By SUSAN WHITE
Kansan Staff Writer
Hair is beautiful and people are buying what they can't grow or want to wear on special occasions. Abbott Tresses, the leading firm in wigs, falls, and toupees, predicts that its sales of $10 million last year will be double by the end of 1970.
A local wig merchant reports that sales to youths are "going
The sale of men's wigs is brisk too, he says, adding that about 15 wigs are sold each week to
extremely well." About 100 young ladies emerge from the store each week with a new head of hair, he says. Some try to match their own hairstyle, but others try a completely new look, he says. He says the most popular style with coeds is a long wig with a blunt cut.
young men. Some are short wigs that present an acceptable appearance to parents, but the greatest demand is for the shoulder-length style—a flowing 27 inches. Wigs are bought to appease parents, go to court or the draft board, or to be readily accepted in circles where long hair is a trademark, he says.
Most students don't object to persons of either sex's wearing wigs if it improves their appearance, Glenn Bridgmar, Overland Park junior, admits.
"I'd like to get a short-haired wig for when I go home," he says. "And my father offered to buy me one."
"I'd wear a wig if I was baldling or if I needed it for a job," Warren Haggard, Overland Park junior, says. "My father wears a hairpiece and my girl friend wears a wig. They both look better."
Most women cite practicality and ease of caring for their fake hair as the main reasons for buying wigs or hairpieces. Many boyfriend like them because they look good and changes of style can be exciting, the women say.
Yet not everyone goes for the surgure hairo. Jane Ditirro,
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TO MAKE A LONG DISTANCE CALL FROM CAMPUS:
CARE and FEEDING of DIRECT DIALING
( Or: how to use your university phone service )
Lawrence senior, staunchly told what she thought.
For DDD call, "dial "9",
then dial "1"—the area
code (if it's other than
913) and distant phone
number. Give the operator
your SBC number.
If the call requires help of
an operator dial "9" then
"0".
"Wigs are fake, like wearing a mask. Hair is a part of your total picture."
One KU male, who prefers to remain anonymous simply says,
"As long as they don't fall off when I'm kissing her, they're O.K. It's just like makeup."
Whatever the controversy or cost, wigs are cheaper and more convenient than hair transplants. And they might replace hats in the 70's.
Pi Beta Phi Awards Seven Scholarships
Seven KU women have been awarded Pi Beta Phi Educational Foundation Scholarships totaling $1,600 for this semester. The awards cover all fees for the semester.
Recipients are: Linda Eberspacher, Topeka junior; Linda McKinney, Wichita junior; Melinda Navis, Phillipsburg sophomore; Kevin Louise O'Halloran, Pretty Prairie senior; Laura Platt, Lawrence senior; Kathy Powell, Topeka junior; and Marsha Yoakum, Scott City senior.
The grants, equalling in-state tuition costs, were established in 1957 by the Pi Beta Phi sorority. Awards are made to deserving KU women on the basis of academic ability.
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