exhibits:
Peter Max wants to redecorate the world. Though he hasn't managed to accomplish that feat as yet, Max has made his bold, colorful mark on the world of commercial art by decorating scarves, ties, mugs, plates, teakettles and canvases with stars, planets and people displayed in a rainbow of vibrant hues.
By MARILYN McMULLEN Arts and Reviews Editor
Examples of his brand of art are featured in "The World of Peter Max," an exhibit on display August 30 through September 28 in the Spooner Art Museum. The exhibit was secured from the M. H. De Young Museum of San Francisco.
Happiness Is Peter Max Art
"The World of Peter Max" comprises scores of posters, as well as paintings, sketches, household items and wearing apparel designed by the 30-year-old artist. It fills three galleries in the basement of Spooner, and is accompanied by a film, also entitled "The World of Peter Max."
The exhibit opened Sunday with the music of a live band and refreshments served to the hundreds of viewers who came between 2 and 4 p.m.
Max has been compared to Andy Warhol, who made a fortune with his paintings of the Campbell's Soup cans. However, he has also been criticized for capitalizing on his designs and having them mass-produced, which Warhol did not.
But Max does not believe fine art must be confined to the canvas and the gallery. He believes that in the future people will be able to communicate through art the way they do through music today. In a recent interview in New York he said, "I haven't sold out, and I never will 'sell out.' There's nothing to sell out.
I have my own convictions on art and design and positive communication, and the majority of undersanding people understand that."
Consequently, Max views almost every commercial product as a canvas waiting for his ideas. He believes that television and
film are his "palettes of the future," and has demonstrated that his designs and use of color lose nothing in the transition from still image to animation.
His television commercials for Levi Strauss and Nutram combine the typical blaze of cosmic bodies and clown-faced people with color patterns that constantly merge, swell and finally explode into showers of stars, leaving a viewer slightly unbelieving of what he has seen.
The art of Peter Max has wide appeal to people of all ages, as witnessed by the popularity of the household items his designs
Flanked by other colorful posters on display, the French impressionistic artist, Toulouse Lautrec (lower left) stares pensively at viewers of the exhibit. Max's caricature of Lautrec was
purchased by the editors of Playboy Magazine to be used as a filler in cartoons which show rooms requiring a portrait on one of the walls. The poster grouping
covers a full wall of the gallery. Of the commercial product bearing his brand of art, Max has said, "It flips me out to see all these ideas that are in my head actually, physically working."
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Many posters show the influence of Max's interest in Eastern art. He uses the "Paint Your Wagon" slogan (center) on several different posters. A self portrait appears in the lower right corner of the grouping. Plastic pillows, lapel buttons and clocks sporting Max motifs are also on exhibit.
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appear on, and the demand for his ideas in the advertisement field. Part of this appeal probably can be linked to the availability of his art. One does not have to go to a museum to see a painting by Peter Max. He only has to look at billboards on buses, book jackets, or posters he can oaint for a dollar. Max's art is for the people, and while the symbolism of his art may miss many, almost anyone can enjoy the colorful fantasy of Peter Max.
Max was born in Berlin in 1939. His family escaped to Shanghai when he was a child, and later lived in Tibet.
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