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UNIVERSITY DAILY KANSAN, LAWRENCE, KANSAS
S172 2 NUTRA MAGAZINE
TUESDAY, APRIL 7, 1942.
The KANSAN Comments...
The University Cooperates
The United States government is at last coming to realize that a true spirit of friendship between the American nations can be best obtained through the youthful citizens of the countries—and this University is playing an important role in the affair.
Three weeks ago students from twelve universities throughout the state gathered on our campus. The attraction was the district Extempore-Discussion Contest on Inter-American Relations being sponsored by Nelson Rockefeller's Office of Coordinator of InterAmerican Affairs. Similar contests were being held at other colleges throughout the country on that day.
Winners of these district meetings will compete at a regional contest, April 23. Among those from eight states taking part in the Kansas City, Mo., regional contest will be a representative of this University, Merrill Peterson, College junior. Regional winners will be eligible for the national finals at Washington, D.C., May 14.
The real value of the contest is to be found in the award offered to all participants in the national finals. These students will receive a South American tour this summer with all expenses paid. These youths, who have for months studied and discussed Inter-American trade, cultures, and other phases of South American life, will mingle with the youths of our neighboring Republics.
Participation in contests is not the only effort being made by the University to better Inter-American affairs. Two exchange students from South America are enrolled in school here, one from Brazil and one from Chile. Speaking in a radio broadcast sponsored by the Student Forums Board, South American students stressed the value of "exchange" education in hemisphere relations.
University of Kansas students may view with pride the efforts of the University to cooperate with the national program for bettering Inter-American relations.—D.K.
Transportation For Oil
Oil reductions of 20 per cent of normal usage have been levied against commercial consumption in 17 Atlantic seaboard states and Oregon and Washington by Harold Ickes, who several weeks ago had "hoped" to stave off oil rationing in the United States.
Even with the loss of the petroleum-rich Netherland Indies to Japan, the United Nations control 93 per cent of the world's crude oil sources, 88 per cent of the refinery facilities, and 90 per cent of the tanker tonnage. In the Western Hemisphere alone there exists 78 per cent of the world's total oil production. It is quite apparent that we have access to the oil. Then why the shortage?
The key to the situation lies in one word transportation. The large percentage of ship tonnage that the United Nations, particularly the United States and Britain control, is not enough to sustain both the war effort and civilian needs.
To reach our distant armed forces and our allies, our tankers, which are essentially ships built for short voyages, must negotiate thousands of miles of seas infested by enemy submarines. Between San Francisco and Melbourne, Australia, lie 7,000 miles of ocean; it is 10,400 miles from San Francisco to Calcutta, India; the distance between New York and
Archangel, Russia, is 4,670 miles. These sluggardly oil transports require four months to complete one roundtrip to Australia-three trips a year.
We must have more ships to maintain the flow of fuel to our mechanized forces abroad. Tankers have been drained from our coastwise ship supply to augment oil convoys to the Far East. Even under protection of warships, our merchant marine is suffering an average of six ships lost a month. Replacements must also come from coastal shipping, as the governmental proposed ship-building program of 215 ships in 1942-43 is not yet enough advanced to alleviate losses.
Oil companies are now calling on a railroad system already overtaxed by military demands to solve its problem of transportation. Two weeks ago the tank cars hauled 435,000 barrels for a new all-time high which nevertheless, was only 20 per cent of Eastern demand. Shipping via rail costs 4 cents a gallon, but by tankers, only 1 cent.
We are feeling the pinch of a two-front transportation war; we can't use our oil at home and have it abroad for use in American planes, ships, and tanks.—A.H.
OFFICIAL BULLETIN UNIVERSITY OF KANSAS
Vol. 39 Tuesday, April 7, 1942 No. 115
Notices due at News Bureau, 8 Journalism, at 10 a.m. on day of publication during the week, and at 11 a.m. on Saturday for Sunday issue.
Senior and graduate women A.A.U.W. Tea, Thursday, April 9th. 3:30-5:00 o'clock at the home of Mrs Deane Malott.
TAU SIGMA will meet at the usual times this week—Anna Jane Hoffman, President.
QUACK CLUB will have a short, required business meeting Wednesday at 7:30 p.m. Please remember dues and picture fees—Nada Clifton.
CERCLE FRANCAIS: Le Cercle Francais se reunira mercredi, le 8 avril a 4 heures et demie dans la salle 113 F. S.-Marjorie Mossman.
Prof. Bernard Weinberg, of Washington University, St. Louis, will speak in the Pine Room, Union Building, 3:30 p.m., Friday, April 10, on "Balzac." This is the second of a series of lectures on the French Masters, presented under the auspices of the Department of Romance Languages. The public is urged to attend.
STUDENT DIRECTORY. All those interested in applying for the position of manager of the student directory for 1942-43 should do so before April 15. Applications should be filed with the secretary of the Men's or Women's advisor.—Dave Watermulder, MSC President.
1943 CALENDAR. Anyone interested in applying for the position of manager of the 1943 university calendar should do so before April 8. Applications should be filed with the secretary of the Men's advisor.—Dave Watermulder.
DANCE MANAGER. Anyone interested in applying for the position of Varsity dance manager for the year 1342-43 should make application before April 13. Applications should be filed at the office of the Men's or Women's advisor—Dave Watermulder.
PREMEDICAL STUDENTS NOTICE: The premedical aptitude test will be given this spring on the afternoon of April 24. Those who plan to enter a medical school a year from this fall should register at once in Room 10, Frank Strong hall. For those who desire it and who pay the fee of one dollar at the time of registration a practice sheet will be available. All others will pay the fee at the time of taking the test. For any further information inquire of, Parke H. Woodard, Room 8C, Frank Strong Hall.
JAY JANES. The Jay Janes will hold their regular meeting at 4:30 Wednesday afternoon in the Pine room of the Memorial Union building—Mary Kay Brown, president.
UNIVERSITY DAILY KANSAN
Student Paper of THE UNIVERSITY OF KANSAS Lawrence, Kansas
The identity of the poet of the Theta house is still in the process of being solved but Chief Tracker-downer Stewart reports that the trail is warm. The following poem appeared mysteriously last week on the K.A.T. bulletin board:
An Ode to a Glamour-Puss My name is Woggy.
When I get mad my tongue
When I get mad my tongue Goes flip-flop-floggie.
I am not mean,
But I sure make a scene.
I try to be a glamour-ess
But my room is such a mess.
It is for this I have to pay
When Becky gives me hell the live-long day.
Forest Hashbarger, star-studded journalist from Wellington, is now indebted to the department of journalists the total sum of .50—the price of an excellent hair-cut.
His crew-cut, becoming a bit rough and shabby in places, appeared to be sort of annoying to other members of the department—so, also journalists, Virginia Tieman, Mary Frances McAnaw, Bill Feeney, Tommy Thompson and Joy Howland took it upon themselves to enlighten his noggin of its excess hair.
The copy shears were the ideal instrument for the job so the five attackers took turn about whacking off portions of the offending hair while the other four held the screaming Hash in position.
Gamma Phi messengers marched in, presented Miss West with someone's Honor Society pin (supposedly owned by Bab), gave housemother Mrs. Baldwin a somewhat off-colored and ancient orchid, and passed around a box of peanuts.
(FLASH—With paper prices soaring skyward, the department of journalism announces the gala opening of its super-deluxe crew-cut shoppe. Won't you come in and add your four-bits to the pot so we can put out a Wednesday issue?)
Wednesday night at dinner the athletic Betty, who coaches the Gamma Phi soft-ball team, was startled by the announcement of her engagement to the immortal Babe Ruth—he had selected her to be the "one" because of her prowess on the diamond.
Betty West, ex-Rock Chalk columnist and Gamma Phi, was the brunt of (I know its awful late) the Gamma Phi's most brutal April fool loke.
(Something tells me that this is a crack at Betty's soft-ball coaching ability—the irony of it.)
Art Students Study Color Psychology
Have you ever wondered why all highway markers, such as "curve," "hill," "narrow bridge," and "men working" signs are invariably painted in black and yellow?
Correct knowledge and use of color contrast in commercial art and advertising design is needed to obtain the correct psychological effect. For example, advertisers who have some knowledge of color meanings and effects never use green in advertising meat products. While conducting research in color affects a large advertising agency associated green with meat products in a series of advertising campaigns. Results proved that buyers tend to ignore meat products packed in green cans, wrapped in green paper, or in any other way associated with green in advertising appeal.
Have you ever seen meat packed in cans which have a green label?
Have you ever wondered sections are red and not green? The art student can answer any of these questions from his knowledge of color contrasts and meanings. Scientific research has proved that the combination of black on yellow has the highest relative attention value of all color contrasts and combinations. The second highest combination in attention value is black on white and as a result of our high speed travel, both combinations are used extensively on road signs to catch the driver's eye for an instant.
In studying art the student learns that not all contrasts are based on the primary colors of red, blue, and yellow. These colors make up what is commonly known to artists as the "pigment wheel." However, the artist also has to consider the "light wheel" in which the primary triad is made up of red, green, and blue. A mixture of these pigment colors gives a black, whereas a mixture of the light wheel colors gives the purest white.
The light wheel can be used effectively in advertising, especially show-window advertising. For example, a grocery wishes to decorate his show-window by use of lighting to surround rows of catsup bottles. Green or blue light would undoubtedly provide the wrong effect, so the grocer floods his show window with a deep red. Red light proves to be nearly as inadequate as green or blue because the light merges into the color of the bottle, nearly obliterating the rows of bottles from view. Then the grocer reutrs to natural white light but the display still appears unattractive and flat. The whole problem would be solved had the grocer used all three colors in equal proportion, giving the pure white which would illuminate the catsup bottles and make them appear attractive.
(continued to page seven)
All colors have a definite meaning
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