PAGE TWO
SOCIETY
UNIVERSITY DAILY KANSAN, LAWRENCE, KANSAS
WEDNESDAY, FEBRUARY 14, 1940
Valentine's Day Hits Campus
Even though the average coed hasn't the money or the time to go south she need not feel that cruise clothes aren't important. Swim and slack suits designed for fortunate Palm Beachers later will be sold to her for late spring and summer wear. They are direct fashion forecasts for this summer.
Swim suits and play clothes are all designed to call attention to the waistline. Some are left completely separated; others have a corselette waistband which contrasts in color and fabric with the rest of the suit. Stripes, checks, and plain materials are used in large amounts.
Cruise Styles To Forecast For Summer
The soft feminine trend, seen so often in spring styles, makes its appearance in beach clothes. More swim suits are going to have exceedingly short, full skirts. The new ballerina skirt, full, brief, and gathered to a waistband is one of the outstanding features of the beach collection.
The swim suits will be of rayon jerseys, satins, and striped and ribbon printed cottons. Color will be extremely important, either solid or combinations. Red, combined with smoky blue and red, white and navy blue are the leading favorites of the moment. Other prominent colors are yellow, blue, beige, striped cottons, and woffle pliques, are fuller and briefer than last year. Long sleeved shirts are worn atop shorts to make play suits.
Slacks, almost a uniform for a college lass, will be better tailored and many will have a stitched pleat to the waistline in the pastel shades. More white is being used than ever before in the slack suits.
Many of the slacks have smartly tailored jackets with buttons down the front, made of the same fabric and color of the trousers. The wise lass buys several suits in the same material of different colors and switches coats in order to have a variety of costumes.
Jay Janes Romp In Memorial Union
The Jay Jane Jamboree, which had previously been announced for Thursday, was held this afternoon in the ballroom of the Memorial Union from 4 to 5:30.
The affair, which is sponsored annually by the women's pep organization, was open to all University women. Ping pong and card games provided entertainment for the afternoon. At the close of the meeting refreshments were served.
The jamboree was directed by Betty McVeay, c'40, social chairman.
There are 48 states in the United States, each with a separate government of its own.
The command from Paris for spring navy blue is heeded by these two boxey spring coats. They feature padded shoulders with tuxedo revers.
Initiation Time Booms Frat Jewelry Sales
Lockets are now the most popular item of the varied assortment. Several years ago they did not have a market. But since the recent popularity of the chains with crosses, they have made an extraordinary gain in women's favor.
Another piece of jewelry that has staged a comeback is the heirloom bracelet. Years ago grandmother used to wear this stretchable bracelet with her initial engraved on the upper part. Now the crest or the letters of the fraternity take its place.
By Mary Lou Randall. c'41
It's a racket and a good one. Prestige is the principle it is based on and pride is what it sells. It is the created jewelry business.
Fin and clips are the newest acquisitions of the display. The pins are in the forms of swords, daggers and even tiny spoons with the crests on the .n. Enlarged crests are used for the clips.
Come initiation time and gifts for the new initiates are in order. This is when the companies sell the most trinkets, especially to sororities. Just before Christmas is considered another good sales time. The fraternities give their winter formals then and need the crested favors.
"Quality Street" plays tonight and this is not an advertisement but a filler.
Besides the above mentioned gadgets, cigarette cases and lighters, stationery boxes, card cases, evening purses, recognition pins, rings, plaques, billfolds, watch chains, pipes, and compacts are among the $3,000 collection that the salesman presents at each house.
This shows that jewelry like dresses goes in fashion cycles.
Midweek and the Play On Tonight's Calendar
By Virginia Gray, c'41 Kansan Society Editor
Students over the Hill knew it was Valentine's Day, today, when they received tokens of affection such as flowers, candy, frilly hand painted valentines from the "best boy" or "girl" (since it is leap year) boxes of food and candy from home; and satirical cartoons from friendly enemies.
Tonight they will break the monotony of classes and home work by going to the mid-week in the Memorial Student Union building ballroom. After the $ ^{*} $
dance many will go to see "Quality Street" in Fraser theater.
Kappa Psi, pharmaceutical fraternity, announces the pledging of Fletcher Orville Blaylock, ph'42; Kenneth Kost, ph'42; Charles Ham, ph'42; and Allen Sebaugh, ph'uncl.
Rev. John E. Bowers was a guest at the Chi Omega sorority last night.
W. S. Johnson, professor of English who is taking his leave of absence this year, and Mrs. Johnson will leave Saturday for Sarasota, Florida, for six weeks.
Mrs. S. T. Kaufman, of Lenora,
was a dinner guest at the Kappa
Sigma fraternity last night.
Dinner guests at the Alpha Chi Omega sorority Sunday were Beth (Continued on page three)
Delt's To Go Sophisticated Saturday Night
Sophisticated blue and white decorations with soft indirect lighting will be featured at the Delta Tau Delta formal dinner dance held in the Memorial Student Union building ballroom Saturday night.
The east and west wings of the ballroom will be cut off from the rest of the floor and indirect lighting will be flooded from behind the blue screens. A replica of the fraternity's badge, six feet in height, will be placed over the bandstand.
The dinner will be served buffet style and the tables, arranged to form the fraternity's sister pin. will
(Continued on page five)
Thursday and Friday Feb.15 and 16
special showing new spring apparel
from our Kansas City shop
coats suits
dresses
accessories
an opening chorus of fashions that bear in mind both social and class-room aspects of spring wardrobes.
8:30 a.m. to 6:00 p.m.
.